Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Linux Containers, Agile Computing, @CloudExpo

Linux Containers: Blog Post

Will Cloud Computing Mean Stormy Weather for Some?

The network is the final frontier for cloud computing

I moderated a Cisco panel last week at Cisco Live! and it was readily apparent that enterprise cloud still required plenty of work from vendors and enterprise IT.  No one was ready to endorse either a centralized or decentralized architecture (a move to the powerful intercloud); perhaps it's because the network isn't ready for infrastructure 2.0 demands.

When the cloud is ready for infrastructure 2.0 (or dynamic infrastructure) it will make all the difference.

The Cisco Live panel wasn't that different from the three other panels I participated in since May.  Not only is the enterprise cloud not ready, but it appears likely to experience multiple strategic waves of innovation that could materially change the returns on various architecture investments.

The network is the final frontier for cloud computing as Cisco's Urquhart blogged last December.  It is the point of maximum leverage, the core of the cloud.  The faster the network is ready for cloud, the faster adoption of enterprise cloud and the intercloud.

Each panel was a collection of industry experts advising of the state of various cloud models, and various (x-aas) models now being called cloud.  IT pros are thusly confused by definitions, requirements and capabilities and concerned about the gotchas (e.g. security/compliance, scalability/flexibility, lock-in, unplanned downtime, expense impacts).

If cloud computing is about to experience a rapid series of disruptions tied to network infrastructure, just how will the new players differentiate, grow and profit in a business of thin margins and unforgiving investment cycles?  The challenge takes me back to a painful Webvan memory.

Remember the Webvan
The Internet home delivery sector that pinched many dotcom portfolios comes to mind as we watch the flock of cloud players forming to reinvent enterprise IT in the clouds.  The promise was a new approach to the grocery business whereby you could order online and a van would deliver it to your door.  Our household loved it.  Yet the category, including Webvan, collapsed:

"Among the Internet's last players in the home-delivery sector, Webvan has seen the dot-com shakeout trim the ranks. Companies like ShopLink.com and Streamline.com have folded, and online convenience store Kozmo pulled the plug on its operations Wednesday."

Greg Sandoval, CNET News, April 17, 2001

The most compelling cloud service provider story thus far is a recent blog by Benchmark's Bill Gurley.  Bill argues that Amazon's model already leverages low margins and excellent customer support, two critical factors for cloud service success.  If Bill is right then Amazon looks more like the traditional grocer than the upstart re-architecting a service business.

Google certainly is better capitalized than Webvan and has a strong core business.  Yet is it strong enough to further develop its applications and services, profitably grow its customer base and differentiate itself from Microsoft and perhaps even Cisco?

Gartner's Whit Andrews, offers sage advice to CNET readers for those who wanted to enter the online grocery business:

"Here's a radical thought: The future of the online grocer market belongs to the grocery stores," Andrews said. "They know the business, they can mix (sales) channels, and they can take their time."

Melanie Farmer and Greg Sandoval, CNET News, July 9, 2001

The rest of the cloud pack survivors will likely come from the pack of successful legacy infrastructure service providers (like Rackspace RAX and Savvis SVVS) who can make evolutionary investments or from those who serve specialized applications or market niches.  Again, they're the incumbents used to the rigors of tight margins and exemplary service.

More Surprises from Cisco?
Recently Cisco started talking up the idea of its own cloud app offerings.  Suddenly the world of servers, computers, applications and infrastructure starts looking more like a rugby scrum than well-segmented complimentary markets. 

This new scrum leaves Google cloud and the legendary Microsoft in awkward positions.  Microsoft is caught between Google and the rise of netbooks and increasingly powerful alliances between VMware and Cisco and IBM and Juniper, etc.  They have a massive IT footprint that yet appears to be under siege from almost every angle; under siege from vendors and disruptive innovations.

Tech-savvy Google, on the other hand, risks triggering a transformation that benefits nimble, visionary incumbents versus the fresh crop of cloud service provider startups we're seeing at the flood of new cloud events.  Whether or not it can profit and innovate from the ground up (ala Webvan) remains to be seen.  Like Microsoft it has incredible talent, resources and footprint.  Like Microsoft it may end up competing with almost everyone.

The world of IT is breaking fresh ground these days, mostly due to the three horsemen: virtualization, cloud and netbooks.  The times are more dynamic than ever, networks more strategic than ever.  A handful of service providers look to be the ones who can prosper, along with a larger handful of infrastructure and software vendors.  If the network evolves faster than IT can be re-architected from the outside, then the startups will be experiencing even stormier weather.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

@ThingsExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.