Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

European Consumers Share a High Interest in Healthcare, but Hold Varied Views on Many Health Issues

- New TNS Healthcare Study Reveals Both Differences and Similarities in Health Views across Europe

NEW YORK, July 14 /PRNewswire/ -- More than 90% of consumers across the five major European markets -- the UK, France, Italy, Germany and Spain -- share an interest in health, according to a new study by TNS Healthcare, a Kantar Health Company. European woman are significantly more concerned with health than men, with 95% of females expressing interest in health issues vs. 89% of males. Age also makes a difference, with 55% of those older than 55 expressing an interest in health vs. just 44% of those between 18 and 24.

"The study indicates that, in all countries, most people take health for granted while they are young, particularly if they have no health issues," says Louise Tamblin, Practice Area Lead in Brand and Communications Research at TNS Healthcare UK. "Those who do suffer from any medical condition -- even if it's minor -- become significantly more interested in health than those who do not."

Europeans Have Many Areas of Commonality

Europeans share the same views on many health issues. For example, the majority of consumers in all countries agree that they only go to the doctor when necessary. They also believe that they know when to visit a doctor vs. when to self medicate.

"Interestingly, doctors think differently about how well consumers judge whether to visit a physician or treat themselves," says Ginny Rose, Practice Area Lead in Patient Understanding, OTC and Consumer Health Research, TNS Healthcare UK. "For example, while 81% of consumers in the UK agree with the statement that they know when to go to the doctor and when to self medicate, more than 50% of doctors disagree."

Both consumers and doctors across the five countries surveyed share positive perceptions of pharmacists. There also was agreement on perceptions of OTC products, with UK respondents particularly positive about non-Rx treatments. For example, 77% of UK consumers and 85% of UK doctors believe that, for some health problems, the medicines consumers can buy are just as effective as those they would get from a doctor. In addition, 83% of UK consumers and 85% of UK doctors agree that it is important to be able to buy medicines without a prescription for minor ailments.

Findings Show Disagreement across Many Aspects of the Physician Relationship

The TNS Healthcare survey reveals large differences among countries and between consumers and physicians in the same country on many aspect of the physician relationship. While 64% of consumers in the UK say that they would rather buy a medicine than visit a doctor, only 18% of that country's physicians agree. Spain comes out at the opposite end of the spectrum, with just 33% of consumers saying they would prefer to buy a medicine than visit a doctor -- and only 10% of physicians agreeing.

There also was broad disagreement on whether it is risky for people to treat minor ailments without seeing a doctor first. The percentage of consumers believing that it is very risky for people to self treat minor conditions ranged from 10% in the UK to 43% in Spain. On the physician side, respondents agreeing it is very risky ranged from just 4% in the UK to 49% in Italy.

When asked whether they agree or disagree with the statement that doctors are too willing to prescribe treatments for minor ailments, doctors in most countries are harder on themselves than consumers are. For example, in the UK, 43% of doctors but only 26% of patients agree that doctors too often prescribe treatments for minor conditions. France and Spain show a similar pattern, with 40% of physicians but only about a quarter of consumers agreeing.

500 Physicians and 2500 Consumers Provide Insight

TNS Healthcare's results are based on an on-line survey of 500 primary care physicians (100 per country) and 2,500 consumers 18 and older (500 per country) in the UK, France, Germany, Spain and Italy. The study was conducted in April 2009.

About TNS Healthcare, a Kantar Health Company ...

TNS Healthcare, a Kantar Health company, provides market research consulting to the worldwide ethical and OTC pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. It offers globally consistent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and DTC promotional assessment.

Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre-launch landscaping, market and opportunity assessment, segmentation, positioning, message and campaign creation, pricing, forecasting, attitude and awareness measurement and post-launch tracking. It delivers information across stakeholders -- including physicians, patients and consumers -- to help companies anticipate and impact customers' behaviors. TNS Healthcare provides both qualitative and quantitative offerings, using traditional and online methodologies, combining worldwide reach with local expertise.

For more information, visit www.tnsglobal.com/healthcare or contact Ilene Siegalovsky, Senior Vice President, Marketing and Communications at [email protected].

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...