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New White Paper From Prologic Highlights Benefits of Software as a Service for Fashion Retailers

- Cloud Computing for Fashion Retailers http://tr.im/x4aJ is set to Transform the Agility, Cost Base and Flexibility of Technology Adoption in the Fashion Retail Sector, Claims Prologic

LONDON, August 27 /PRNewswire/ -- A New White Paper entitled, 'Fashion in the Cloud' by fashion business systems provider, Prologic http://www.prologic.com highlights the benefits of Cloud Computing for fashion retailers and Software as a Service for fashion retailers. With SaaS promising to deliver greater corporate agility and reduce the cost of IT ownership http://tr.im/x49X the Prologic White Paper provides practical advice and guidance to fashion retailers looking to assess and understand the potential of this new technology.

Sam Jackson, chief executive, Prologic http://tr.im/x49f says, "There is a growing awareness of Cloud Computing for fashion retailers. The traditional model of buying a core software package and hardware, supported in house by expensive IT personnel, is becoming outdated. Such solutions require significant up-front investment; they are based on inflexible pricing models that often leave expensive licenses left unused and yet they are still expected to support the business for upwards of seven years, during which time many fashion businesses will have changed almost beyond recognition."

Jackson continues, "This traditional approach to technology acquisition is clearly a constraint in a retail fashion industry characterised by continuous and significant business change, from embracing new markets to introducing new fascias and adding new sales channels. It is therefore little wonder that growing numbers of fashion retailers are showing interest in the concept of Software as a Service for fashion retailers as a fast track to reducing IT costs, aligning technology with the business and reducing the cost of innovation."

The Prologic White Paper provides fashion retailers with a step-by-step guide to the benefits of Cloud Computing for fashion retailers, from access to systems any time anywhere to the flexibility of the Pay-As-You-Go pricing model. Critically, the White Paper also addresses the common concerns companies have about this new approach to IT delivery including:

    - Is it secure?

    - Will the supplier continue to innovate?

    - How responsive will the solution be to new business

    - Does the Public Internet really offer the reliability and
      robustness of service required to support mission-critical 

    - How difficult is it to migrate from a traditional software
      deployment model to a SaaS model?

Jackson concludes, "Continuous change underpins the success of the fashion retailer. However in the current climate expansion plans are undoubtedly tempered by a strong requirement to review operational processes to drive down costs and improve efficiency. The challenge is to create a flexible, adaptable organisation that can streamline operations whilst also enabling low risk expansion into new business areas, from channels to brands. By opting to purchase technology via the SaaS approach, fashion retailers can achieve expansion objectives whilst controlling costs and minimising corporate risk."

The White Paper, 'Fashion in the Cloud' is available free of charge. Business managers and directors can download a copy of the White Paper from http://tr.im/x4aJ

About Prologic

Stock market-listed, Prologic is a specialist provider of software, services and consultancy to the fashion & lifestyle sector. The company's enterprise software application, CIMS, is a web-deployed, single solution, multi-channel business system designed to meet the complex needs of the sector. Modules include planning, merchandising, store systems, sourcing, warehousing, wholesale, franchise, eCommerce and reporting.

Prologic's approach of delivering its software as a single version, single database product, based on continuous customer-driven improvement, provides distinct advantages over the traditional practice of interfacing disparate point solutions.

With a track record extending over two decades, Prologic has supported the growth of many of the UK's best known and most successful brands. Customers include Aquascutum, Fat Face, Hobbs, Liberty, LK Bennett, Paul Smith, Ted Baker, TM Lewin, White Stuff and many other high street names.

    For further information, please contact:

    Will Gardiner

    Manuela Spinnler
    Head of Marketing
    Prologic plc

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