Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo

@CloudExpo: Article

What Cloud Flavor Will You Choose?

I'll take the swirl please thank you

Vanilla, Chocolate or a Swirl?  Rocky Road may be next as it looks like a bumpy ride ahead.

The popular kids on the cloud computing block are the public types, which makes sense to me, particularly at this early junction of the industry.  Though a common opinion by industry insiders is that we will see many different approaches as existing technology companies seek to position themselves in this segment.

Some of those potential alternative arrangements (at least in theory) are described below.

Cloud Computing Models

- Public: Off Premise.  Pay for service designed, built, and managed by service provider.

- Private: On Premise.  Various arrangements.

  1. Designed, built, and managed by client.
  2. Designed by IT consulting provider, built, and managed by client.
  3. Designed and built by provider, and managed by client.
  4. Designed, built, and managed by provider at client premise.
  5. Designed, built (on client premise), and managed by provider off premise or combination of on and off premise resources.

- Hybrid: Combination of one or more alternatives.

  1. Multiple internal / external providers.
  2. Multiple configuration arrangements.

Perhaps even private, lease to buy clouds.  Businesses can begin with a public (privately hosted) rental model offered by a service provider, and ultimately buy the private modularized solution down the road depending on their level of success.

I will readily cede that the various models do not have the same degree of benefit provided by a public cloud service offering, though they do address other concerns clients have about security, privacy, compliance, data ownership, disaster, backup and recovery, and cross border geopolitical issues.

However, as one challenge is solved by such options it's likely a new one may be introduced.

For example, a startup that begins with a public cloud model,  becomes wildly successful, and over time migrates from a public cloud to a privately hosted cloud by the same provider (separate, dedicated infrastructure, - assuming cloud service providers offer these options), and ultimately goes from leasing via the provider to bringing the infrastructure back in house through its purchase (lease to buy - again, assuming such models are  provided as options) due to concerns about one or more of the aforementioned, introduces other issues such as those faced today by owning their traditional IT infrastructures.

So we return full circle.  No different than organizations that outsource their infrastructure or have hosted solutions only to bring them back in house years later for various reasons.

Perhaps by then, new offerings by cloud service providers will exist that allow synchronization of the cloud application offering regardless of where it resides in any of these models which is made possible by the same technologies that facilitate cloud computing.

Not that I envision Salesforce or other cloud service providers licensing their solutions as stand alone offering to other organizations any time soon, but potentially as managed application extensions that reside on client premise.

However, if a large enough enterprise came along and offered enough money for a "one off", well, business is business, and they will likely entertain the offer.

After all, the underlying infrastructure is virtualized, and communications technology makes the rest possible.

  • Would you like us to design, build, or manage your private cloud?
  • Want to maintain a mirrored copy of the data on your on premise servers for backup purposes?
  • License our application or extension for your internal on premise cloud?

The business configurations can vary widely across a full spectrum.

By these examples, I'm not suggesting that they are any more efficient approaches to cloud computing, but simply alternative options that may be governed by external pressures and other internal corporate concerns.

While its clear that the new paradigm creates vulnerabilities for existing software and hardware vendors, services and consultants, I'm intrigued as to the level of exposure and vulnerability of today's players in the IT landscape.

After all, why have an Iron Mountain for DBR when you can have a geographically dispersed and mirrored "Iron Cloud"?

So who do you see as the winners and losers of this developing paradigm?

What industries and segments do you think will be the ones to benefit most?  Least?

Will there be a need for a Cloud Configuration Management Database for Cross Cloud Federation, Meta-data and data ownership purposes as data moves from cloud provider to cloud provider or other potential configurations passing through various external organizations?

Perhaps Common Point Authoring provides an answer to such data ownership issues.  Steve Holcombe, CEO at Pardalis, seems to think so.

The cloud provides many interesting areas to research, though one can hardly become an expert across so many interesting technology and business domains.

Cloud computing provides not only for a diverse set of technical configurations, but business model configurations, which leads to my intense curiosity as to what the future of the virtual corporation will look like.  Which will achieve the right balance for enterprise clients?

Of one thing I have no doubt, and that is the profound impact that this new paradigm will bring notwithstanding Mr. Ellison's protestations to the contrary.

I'll take the swirl please.  Thank you.

-Tune The Future-

More Stories By Ray DePena

Ray DePena worked at IBM for over 12 years in various senior global roles in managed hosting sales, services sales, global marketing programs (business innovation), marketing management, partner management, and global business development.
His background includes software development, computer networking, systems engineering, and IT project management. He holds an MBA in Information Systems, Marketing, and International Business from New York University’s Stern School of Business, and a BBA in Computer Systems from the City University of New York at Baruch College.

Named one of the World's 30 Most Influential Cloud Computing Bloggers in 2009, Top 50 Bloggers on Cloud Computing in 2010, and Top 100 Bloggers on Cloud Computing in 2011, he is the Founder and Editor of Amazon.com Journal,Competitive Business Innovation Journal,and Salesforce.com Journal.

He currently serves as an Industry Advisor for the Higher Education Sector on a National Science Foundation Initiative on Computational Thinking. Born and raised in New York City, Mr. DePena now lives in northern California. He can be followed on:

Twitter: @RayDePena   |   LinkedIn   |   Facebook   |   Google+

@ThingsExpo Stories
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.