Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo

@CloudExpo: Article

What Cloud Flavor Will You Choose?

I'll take the swirl please thank you

Vanilla, Chocolate or a Swirl?  Rocky Road may be next as it looks like a bumpy ride ahead.

The popular kids on the cloud computing block are the public types, which makes sense to me, particularly at this early junction of the industry.  Though a common opinion by industry insiders is that we will see many different approaches as existing technology companies seek to position themselves in this segment.

Some of those potential alternative arrangements (at least in theory) are described below.

Cloud Computing Models

- Public: Off Premise.  Pay for service designed, built, and managed by service provider.

- Private: On Premise.  Various arrangements.

  1. Designed, built, and managed by client.
  2. Designed by IT consulting provider, built, and managed by client.
  3. Designed and built by provider, and managed by client.
  4. Designed, built, and managed by provider at client premise.
  5. Designed, built (on client premise), and managed by provider off premise or combination of on and off premise resources.

- Hybrid: Combination of one or more alternatives.

  1. Multiple internal / external providers.
  2. Multiple configuration arrangements.

Perhaps even private, lease to buy clouds.  Businesses can begin with a public (privately hosted) rental model offered by a service provider, and ultimately buy the private modularized solution down the road depending on their level of success.

I will readily cede that the various models do not have the same degree of benefit provided by a public cloud service offering, though they do address other concerns clients have about security, privacy, compliance, data ownership, disaster, backup and recovery, and cross border geopolitical issues.

However, as one challenge is solved by such options it's likely a new one may be introduced.

For example, a startup that begins with a public cloud model,  becomes wildly successful, and over time migrates from a public cloud to a privately hosted cloud by the same provider (separate, dedicated infrastructure, - assuming cloud service providers offer these options), and ultimately goes from leasing via the provider to bringing the infrastructure back in house through its purchase (lease to buy - again, assuming such models are  provided as options) due to concerns about one or more of the aforementioned, introduces other issues such as those faced today by owning their traditional IT infrastructures.

So we return full circle.  No different than organizations that outsource their infrastructure or have hosted solutions only to bring them back in house years later for various reasons.

Perhaps by then, new offerings by cloud service providers will exist that allow synchronization of the cloud application offering regardless of where it resides in any of these models which is made possible by the same technologies that facilitate cloud computing.

Not that I envision Salesforce or other cloud service providers licensing their solutions as stand alone offering to other organizations any time soon, but potentially as managed application extensions that reside on client premise.

However, if a large enough enterprise came along and offered enough money for a "one off", well, business is business, and they will likely entertain the offer.

After all, the underlying infrastructure is virtualized, and communications technology makes the rest possible.

  • Would you like us to design, build, or manage your private cloud?
  • Want to maintain a mirrored copy of the data on your on premise servers for backup purposes?
  • License our application or extension for your internal on premise cloud?

The business configurations can vary widely across a full spectrum.

By these examples, I'm not suggesting that they are any more efficient approaches to cloud computing, but simply alternative options that may be governed by external pressures and other internal corporate concerns.

While its clear that the new paradigm creates vulnerabilities for existing software and hardware vendors, services and consultants, I'm intrigued as to the level of exposure and vulnerability of today's players in the IT landscape.

After all, why have an Iron Mountain for DBR when you can have a geographically dispersed and mirrored "Iron Cloud"?

So who do you see as the winners and losers of this developing paradigm?

What industries and segments do you think will be the ones to benefit most?  Least?

Will there be a need for a Cloud Configuration Management Database for Cross Cloud Federation, Meta-data and data ownership purposes as data moves from cloud provider to cloud provider or other potential configurations passing through various external organizations?

Perhaps Common Point Authoring provides an answer to such data ownership issues.  Steve Holcombe, CEO at Pardalis, seems to think so.

The cloud provides many interesting areas to research, though one can hardly become an expert across so many interesting technology and business domains.

Cloud computing provides not only for a diverse set of technical configurations, but business model configurations, which leads to my intense curiosity as to what the future of the virtual corporation will look like.  Which will achieve the right balance for enterprise clients?

Of one thing I have no doubt, and that is the profound impact that this new paradigm will bring notwithstanding Mr. Ellison's protestations to the contrary.

I'll take the swirl please.  Thank you.

-Tune The Future-

More Stories By Ray DePena

Ray DePena worked at IBM for over 12 years in various senior global roles in managed hosting sales, services sales, global marketing programs (business innovation), marketing management, partner management, and global business development.
His background includes software development, computer networking, systems engineering, and IT project management. He holds an MBA in Information Systems, Marketing, and International Business from New York University’s Stern School of Business, and a BBA in Computer Systems from the City University of New York at Baruch College.

Named one of the World's 30 Most Influential Cloud Computing Bloggers in 2009, Top 50 Bloggers on Cloud Computing in 2010, and Top 100 Bloggers on Cloud Computing in 2011, he is the Founder and Editor of Amazon.com Journal,Competitive Business Innovation Journal,and Salesforce.com Journal.

He currently serves as an Industry Advisor for the Higher Education Sector on a National Science Foundation Initiative on Computational Thinking. Born and raised in New York City, Mr. DePena now lives in northern California. He can be followed on:

Twitter: @RayDePena   |   LinkedIn   |   Facebook   |   Google+

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.