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Oracle Launches Oracle(R) Communications Marketing and Advertising

Application Helps Network Operators Drive New Revenue from Mobile Marketing and Advertising

Redwood Shores, Calif. - December 7, 2009

News Facts
• Oracle announced the general availability of Oracle Communications Marketing and Advertising, a new application that enables network operators to securely execute targeted mobile advertising and marketing campaigns.
• Historically, the effectiveness of mobile advertising has been hampered by advertisers' inability to deliver targeted offers. Oracle Communications Marketing and Advertising changes this direction as the only application that allows network operators to execute targeted mobile advertising campaigns based on subscribers' demographic, usage and location information.
• By unifying the network operator's subscriber data and providing flexible campaign management tools, the application makes network operators more attractive business partners for advertisers and agencies.
• Product features include:
o Pre-built interfaces and pre-defined templates tailored for a variety of users including advertisers, ad agencies and publishers
o Self-service tools that empower advertisers to create campaigns and monitor their effectiveness, while providing network operators secure control over the use of network resources.
o The ability to both "push" bulk messages to a large number of subscribers and to integrate advertising into "pull" messages - responses to subscriber interactions, such as text message voting for a reality TV show
o Support for advertising delivery via short message service (SMS), multimedia messaging service (MMS) and Wireless Application Protocol (WAP) push

Supporting Quotes
• "Oracle is dedicated to driving customer success through innovation. Oracle Communications Marketing and Advertising exemplifies this commitment by addressing the hurdles that have previously prevented widespread adoption of mobile marketing and advertising. With this new application, Oracle helps network operators capitalise on new revenue streams that leverage subscriber data and network resources to provide advertisers with new opportunities for targeted marketing," said Dan Ford, vice president of product marketing, Oracle Communications.
• "Mobile marketing and advertising is expected to grow significantly in the next several years, and network operators need to stake their claim in this lucrative opportunity area. Oracle Communications Marketing and Advertising represents a significant step forward by enabling network operators to develop mobile advertising environments that attract advertisers and ensure their satisfaction," said Shira Levine, directing analyst, next-gen OSS and policy, Infonetics.

Supporting Resources

Oracle Communications
Datasheet: Oracle Communications Marketing and Advertising
White Paper: Mobile Advertising: Buy In or Lose Out
Oracle Communications on YouTube
Oracle Communications on Delicious
Oracle Communications on Facebook

About Oracle Communications
Oracle is #1 in Communications globally with 20 of the world's top 20 communications companies running Oracle applications. Oracle Communications integrates industry-specific BSS and OSS solutions with a standards-based service delivery portfolio, as well as the capabilities of Oracle's industry-leading enterprise applications, business intelligence tools, and carrier-grade middleware and database technologies. Oracle Communications enables service providers to deliver next-generation convergent services rapidly, increase customer satisfaction and loyalty, and reduce costs in the business and the network. For more information, visit http://www.oracle.com/Communications.

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademark
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

# # #

Contacts

Caroline Yu
Oracle
+1.650.506.8920
[email protected]

Janice Hazen
O'Keeffe & Company
+1.770.938.4753
[email protected]

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