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Polyvore and Seventeen Magazine Give Fashion Lovers the Opportunity to Style Miley Cyrus, Rihanna and Taylor Swift in "Are You a Style Star?" Contest

MOUNTAIN VIEW, CA and NEW YORK, NY -- (Marketwire) -- 12/07/09 -- Polyvore, the web's largest and most influential fashion community, and Seventeen, the number one teen beauty and fashion magazine, have teamed up to create a unique contest where fashion lovers can create style-boards inspired by the most stylish celebrities of 2009 for the opportunity to be featured in an upcoming issue of the magazine. The contest, titled "Are you a Style Star?" coincides with Seventeen's "Style Stars" issue featuring the 17 most stylish stars of 2009 including Miley Cyrus, Rihanna and Taylor Swift. The contest takes place now through December 18, 2009 on polyvore.com.

"This contest allows fashion lovers, aspiring stylists and fans alike the chance to show their fashion chops by dressing 17 of 2009's biggest celebrity tastemakers," said Lisa Gevelber, Vice President Marketing, Sales and Business Development for Polyvore. "The opportunity to be featured in Seventeen, the top beauty and fashion magazine for teens, means this contest may very well uncover the web's next fashion style star."

Polyvore is a website where users can discover, create, share and shop fashion in a highly visual and engaging way. Polyvore's fun, virtual styling tool allows people to mix and match products from any online store to create outfits and fashion collages called "sets" they can share all over the web. Polyvore's trendsetting community of 5.5 million users creates more than 30,000 sets and shares nearly 100,000 more on blogs and social networks each day, making Polyvore the web's largest and most influential fashion community.

The "Are you a Style Star?" contest allows fashion lovers to use Polyvore's virtual styling tool to create inspiration boards for this year's most stylish celebrities as reported in Seventeen's "Style Stars" issue on newsstands now. Contestants can visit Polyvore and create a look incorporating at least one of Seventeen's "Style Stars" between now and December 18 for a chance to win a fashion set featured in an upcoming issue of Seventeen, a year of shoes from ShoeDazzle.com, an entire collection of Fake Bake products and Style Star Hillary Duff's perfume, "Wrapped With Love." Visit polyvore.com for additional details.

Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million total adults, according to MRI, Spring 2009).

Polyvore (polyvore.com) is the largest and most influential fashion community on the web. Polyvore's fun, virtual styling tool allows people to mix and match products from any online store to create outfits and fashion collages called "sets" they can share all over the web. Polyvore's trendsetting community of 5.5 million users creates more than 30,000 sets and shares nearly 100,000 more on blogs and social networks each day, making Polyvore the web's largest and most influential fashion community. Located in Mountain View, CA, Polyvore's team is made up of technology industry veterans from Google, Yahoo and Intuit. Investors include Benchmark Capital and Matrix Partners.

Contact:
Margaret Ryan
Polyvore
415.437.0437
Email Contact

Jessica Pollack
Seventeen
212.649.2619
Email Contact

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