Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Press Release

Yellow Pages Directories to Be Published In Handy Compact Size in Biggest Design Revamp For More Than Forty Years

February 10 2010 - Yellow Pages directories are to undergo their most significant revamp in more than forty years since they wer

February 10 2010 - Yellow Pages directories are to undergo their most significant revamp in more than forty years since they were first produced in the UK, with their publication in a smaller compact size rather than traditional A4 format.

 

The change in size – a reduction of five centimetres in height and four centimetres in width – follows research amongst Yellow Pages users that revealed that the compact directory increased usage by seven per cent compared with the A4 format.

 

An overwhelming number – 85 per cent – said they would prefer to receive a compact format directory rather than a standard A4 size. In tests, a greater proportion of compact users than A4 users agreed it was easy to read, easy to use and a manageable size.

 

The reduction in size is being introduced for Yellow Pages directories published from the end of June this year and is a key element of a package of directory design changes to enhance ease of use. These also include a new “local listings” feature making it easier for consumers to find a business in their desired location.

 

The new compact format incorporates a font specially-selected to enhance the smaller directory’s readability.

 

The overall number of pages in each edition will remain similar to the traditional A4 format, but its reduced height and width means it will be small enough to fit through standard size letter boxes at households and businesses.

 

Jason Smith, director of printed products at Yell which publishes Yellow Pages directories, said: “This is an important step for Yellow Pages, meeting the changing requirements and preferences of our consumers when searching for local businesses in their area.

 

“Our research shows they find a modern, compact size directory a very handy format and this has the potential for driving further usage, ensuring we continue to provide strong value to our advertisers by helping generate sales leads for them. This development is part of Yell’s ongoing investment in all its products and services – Yellow Pages, Yell.com and 118 24 7.”

 

Production of the smaller, compact directory including the paper used will maintain Yell’s widely acknowledged track record with regard to the environment.

 

Yellow Pages directories contain on average 54 per cent recycled fibre content with the virgin pulp comprising the rest of the directory sourced from sustainably managed forests. All old Yellow Pages directories are 100 per cent recyclable.

 

The reduction in size means a reduction in the paper used in the new directories’ production, and there will be additional benefits, for instance relating to the operational resource used in their delivery.

 

For further information please contact:

Yell

Demelza Fryer-Saxby, Yell Press Office

Tel: 0118 950 6977 or 0783 4893174

demelza.fryer-saxby[at]yellgroup[dot]com

 

Notes to editors:

Yellow Pages

Yellow Pages directories are published by Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.

www.yellgroup.com

 

Yell's online image library, containing product shots and logos can be found at: www.yellgroup.com/images

Distributed on behalf of Yell by NeonDrum (http://www.neondrum.com)
Nicky Denovan
Tel: +44 7747 017654
nicky[at]neondrum[dot]com

More Stories By NeonDrum News

NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost online coverage of your B2B news, help you to punch above your weight in the online channel, and get you seen, heard - and found - by the people that matter.

IoT & Smart Cities Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?