Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo, Microservices Expo

@CloudExpo: Article

Private Cloud Application Platforms

Deploying internal SaaS strategies to improve IT service delivery

The main characteristic that Cloud computing is known for is IaaS (Infrastructure as a Service), referring to providers like Amazon who offer storage, bandwidth, computing capacity and other resources so you can run your applications in a high performance environment without buying all that kit yourself.

However it also refers to SaaS (Software as a Service), where applications like CRM are available this same way, and furthermore, that it can also be applied within the enterprise too, aka "private Cloud".

This means an IT organization can also use it to plan and deliver their overall software estate, achieving better application integration as well as more streamlined use of utility infrastructure.

Modular solution assembly
Principally this can be used to adopt a more modular approach to IT solution delivery, rather than the one-off "big bang" purchase of a major enterprise application.

Not only does this approach tend to be slower, with large RFP purchase processes running for months if not years, but it's also notorious for high failure rates. This is principally due to this size, ie. it's the whole elephant, and this is further compounded by how single categories of application aren't always quite the right fit for business needs.

For example if an organization decides it needs to improve the Sales operation to grow revenues, the most common option is to purchase a CRM system to better manage customer data and automate selling processes. However if you examine any one particular business process you will see a 'swim lane' that not only cuts across different types of applications (CRM, ERP, ECM etc.), it also cuts across different organizations and even modes of work (document collaboration, CRM records updates etc).

In the case of sales automation it might be that the sales team needs faster proposal collaboration and better workflows for contract signings to make the most impact in their work, but these are functions from other applications rather than CRM. Typically this entire mix of apps is needed, but just a little from each at a time so to speak.

Therefore what they actually need is what Microsoft calls an "Application Platform", where a number of different applications are combined to offer a suite, that is then used in a more modular fashion, and which can be further tailored for vertical industries. For example their Citizen Service Platform packages a number of their enterprise applications (Dynamics, Sharepoint, Unified Communications etc.) towards this end for the public sector.

This is more of a "blended application" approach that is already common in the SaaS world, like Salesforce.com which offers a modular plug and play approach to building software solutions, extending a core CRM application through numerous add-in components. For example Cloud9 specializes in high-performance collaborative selling tools, and can pop right in to Salesforce as this diagram demonstrates.

Applying this same principle to the Microsoft suite and leveraging their 'xRM' development engine is very effectively discussed in this series of white papers from the Dynamics team at Microsoft.

In the 'Relational Productivity Applications' paper (19-page PDF) they introduce this new form of software being the blend of the structured and unstructured capabilities of Dynamics and Sharepoint combined. This fuses together the transactional data (e.g. the customer contact data) with the knowledge worker tools that salespeople use the most, and that better facilitates collaboration with their team mates.

It also describes xRM being combined in this mix. As a model-driven, business application framework it can enable developers to create and reuse these software services as modular components, further accelerating how quickly new apps can be created and deployed.

Cloud Ventures Network
Join in! our Linkedin industry networking group is @ http://cloud-ventures.net

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...