Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: IT SOLUTIONS GUIDE

IT SOLUTIONS GUIDE: Article

Microsoft Validates Huge Importance of Ad-Supported Online Video

New Agreement Seeks to Provide AP Members with a Customizable Windows Media-Based Video Player

The Associated Press and MSN have announced that they are teaming to provide AP members with news video for their Web sites: in short, the AP Online Video Network is born.

The advertising-supported online video news network will be available in Q1 of 2006.

"This partnership will empower AP members to compete in an emerging segment of Web content," said Tom Curley, president and CEO of The Associated Press. "The expertise MSN brings in online video technology will be a key factor in the success of the network."

Initially, AP will provide approximately 50 video clips per day covering national, international, entertainment, technology and business news, and from there it is envisaged that the AP Online Video Network will grow over time as network members and other content partners contribute their own video.

"We are thrilled to help The Associated Press bring online video to thousands of AP member Web sites," said Todd Herman, director of advertising and business strategy for MSN Entertainment at Microsoft. "The combination of AP news excellence and Microsoft scalable technology will enable our advertisers to better reach the huge audience of people who now turn primarily to the Internet for their information."

In addition to providing AP members with a customizable Windows Media-based video player, MSN will work to develop other network products, including a local advertising and content syndication system for AP affiliates within the network. AP members that use the new service will have the opportunity to share revenue generated by ads on their Web sites.

To date, MSN Video has provided video technology exclusively to sites within the MSN network. This relationship represents the first time MSN Video player technology will be syndicated to sites outside its network. MSNBC.com will continue to be the exclusive video news content partner for MSN's network of sites.

With the new service, AP will make AP news video available to a network of more than 3,500 AP newspaper and broadcast members in the United States. AP will retain full control over editorial content in the AP Online Video Network.

MSN will provide the video player and technology and will sell the advertising for the fully ad-supported service. Participating AP member Web sites receive a custom-branded MSN Video player, daily news video from AP, prestream advertising to run adjacent to the video in the player, and a share of the advertising revenue.


More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Million Dollar Hosting 07/01/06 02:33:40 AM EDT

It appears that Web + Video, which is now the hottest development, it is no more Web2.0. It is more similar to a merge of Internet and TV, the Web3.0, than to some stage in development of the Web itself.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)