Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

Hubspan Forecasts Top Five Cloud Computing and Business Integration Predictions for 2011

Doing Business the Customers' Way, Increased Emphasis on Cloud Security and Convergence of Business Intelligence and B2B Integration to Take Precedence in the New Year

SEATTLE, WA -- (Marketwire) -- 11/15/10 -- Hubspan Inc., the leading provider of cloud-based business integration solutions, today announced its top five predictions for cloud computing and business integration for 2011. Based on insights gathered from IT industry thought leaders, analysts and enterprise customers, Hubspan anticipates the most significant priorities in the year ahead to be companies providing real-time, event-driven data that can allow businesses to be more agile, and companies placing a greater focus on doing business the customers' way to positively position customers for the eventual economic recovery . With the hype around cloud computing starting to fade, a greater emphasis will be placed on solving the business problem and addressing security.

Hubspan's top five predictions for 2011 include:

1. Companies will stop buying the cloud and start buying the solution.
Buying the cloud, for cloud sake, was all the rage in 2010. But in 2011, the hype will die down and decision-makers will be more cloud savvy, realizing the cloud is just a consumption model. They will go back to basics and focus first on solving a business problem, then finding a good solution. Next year, fewer IT leaders will push the cloud, and instead lead with the business problem to see whether the cloud is the right delivery model for the solution.

2. BI(2): Convergence of business integration and business intelligence.
More companies are exchanging information via on-demand channels. Not surprisingly, they want visibility into this goldmine of information given the impact it can have on their top and bottom line. Whereas BI tools were once deployed as standalone products, in 2011 more customers will want bundled solutions that include business intelligence as a value add necessity. This will be the year that we'll see more vendors looking to bundle business intelligence into their solutions so customers can benefit from event-driven intelligence.

3. Cloud vendors will unite to address security.
Fears about cloud security are the primary reason why companies continue to proceed cautiously with moving mission critical data and applications to the cloud. While the benefits of scalability and agility are well-known, the anxiety over security isn't likely to diminish in the near future. However, the cloud industry is hearing customer concerns and taking a proactive stance to address and mitigate potential risk. In the next year, we'll see a heightened focus from cloud vendors on SLAs, best practices and compliance that will help customers overcome their concerns about security, and keep cloud adoption and innovation on an upwards trajectory.

4. Doing business the "Customers' Way" becomes a necessity for growth.
Like any buyers' market, customers are in a position of power. So in today's volatile climate, businesses will need to get closer to their customers out of necessity to maximize their relationships. To do business their customers' way, companies must focus on customer needs, adapt to customer resources, and provide value that will impact customer bottom lines without forcing them to change the way they currently do business. In 2011, we will see more companies recognize this area of opportunity, and find ways to help customers leverage existing infrastructure with minimal added investment, integrate and automate critical business processes, build customer loyalty, and positively position their companies for the eventual economic recovery.

5. B2B becomes business critical.
B2B integration is quickly evolving to become a more critical part of an organization's overall IT and business strategy. Over the next 12-18 months, we will continue to see more convergence and M&A activity in this space, as vendors look to add capability and global reach to meet demand. B2B integration will intersect with application integration, business process management, service oriented architecture and other synergistic technologies. What's more, companies will demand greater leverage of legacy and new ERP investments to automate business processes and exchange information in real-time. As such, 2011 will be the year B2B integration will no longer be a "nice to have," but a "must have" as companies become less vertically integrated and more horizontally distributed.

"Over the last year, companies have been increasingly collaborating and exchanging information with external partners and customers, making B2B integration all the more critical for everyday business success," said Margaret Dawson, vice president of product management for Hubspan. "As companies continue to look to for ways to extend of the value of their existing infrastructures and leverage the on-demand, scalable power of cloud computing, we will see new opportunities to help our customers solve their business problems by helping them automate business processes and by providing real-time visibility into critical business transactions."

About Hubspan Inc.
Hubspan is the leading provider of cloud-based business integration solutions, helping companies automate business processes across internal and external communities. Hubspan's flagship solution is the WebSpan SaaS Integration Platform. An enterprise-class solution, WebSpan combines Hubspan's innovative, cloud-based platform and managed services with IBM WebSphere integration software. Thousands of companies, from small enterprises to the Fortune 500, successfully use the platform every day for secure, reliable and scalable business integration. WebSpan is available in packaged integration processes, from managed file transfer, PO, e-invoicing and punchout to full business processes, such as Supply Chain, Customer Integration, Advanced EDI and B2B eCommerce. For more information, go to www.hubspan.com or email [email protected].

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...