Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

Creative Realities Releases "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-Store Experience"

Brand Experience Innovators Share In-Store Strategies for the New Year

NEW YORK, NY -- (Marketwire) -- 02/07/11 -- Creative Realities -- a digital brand experience company that has helped brands such as Nike, Mercedes Benz, and AT&T bridge the physical and virtual worlds of digital marketing -- today released a list "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience."

"What every good marketer and retailer came to recognize in 2010 is that the in-store experience needs to equal or outperform the online experience or you potentially dilute the incentive for the consumer to visit a physical location," said Paul Price, CEO, Creative Realities. "By incorporating the high tech initiatives we've identified here, retailers can immediately enhance the customer's experience and serve up the same kind of advanced/informed recommendations consumers have come to expect online."

Laura Davis-Taylor, author of "Lighting up the Aisle: Practices and Principles for In-store Digital Media" and Experience Strategist for Creative Realities, collectively monitored the retail technology landscape, and identified the top five digital strategies for retailers in the coming year.

"Shoppers today have the same needs that they had 10 years ago -- it's how they go about meeting their needs that has changed. Retailers today need to be proactive in how they meet shopper expectations; we believe that incorporating these five strategies will make the biggest overall difference for any retailer's physical shopping experience," noted Davis.

2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience

1. Converge the mobile and in-store experience.
Now that the smart phone has penetrated more than 25% of households, apps and handheld solutions are becoming a key part of the shopping experience. Get on board by letting shoppers quickly compare prices, locate competitors, cash in on coupons, and read product reviews on their phones while walking through your store. Go further and offer up "hyper-relevant" incentives based upon their browsing and purchasing history.

2. Socially empower the shopping experience.
Get inspired by how Facebook and Google's Shoppybag let customers organize product favorites and wish lists for their social networks to see and respond to. Levi's is also leading the way in this area by letting consumers post their personal jeans profile and share it with friends via social media networks. Dell Swarm and Groupon's Grouponicus have gone even further by creating volume discounting that incentivizes rallying friends and peers to buy products together.

3. Personalize the mobile and digital experience in-store.
Shoppers today love the personalized incentives and suggestions that they enjoy on websites such as Amazon. Consider bringing this same level of service into the store via mobile phone technologies, where they can 'check in' and receive in-store promotions via their personal shopper. Take this digital assistance even further with the help augmented reality technology to offer in-store shoppers virtual makeovers and magic mirrors that allow them to virtually "try on" everything from eyeglasses to apparel to makeup within a physical location.

4. Learn from the digital marketplaces and similarly service customer's needs.
Take a page out of Google's boutiques.com playbook. Utilize technology for the consumer's benefit, and start documenting shopper preferences on products, styles, prices and more for the purpose of offering them personal recommendations that they will be sure to love.

5. Digitally empower associates.
Technology is the answer to empowering your associates with the information that they need to sell more effectively. Apple's smart use of hand-held devices for helping associates manage queues, check inventory, identify appropriate accessories and facilitate check-out so broke the mold, brands like Old Navy are now licensing it from them. Every retailer should be thinking similarly about how technology can make consumers feel that they're getting more, not less, when they engage an associate in-store.

Thanks to the exciting new digital technologies available today for brands and consumers alike, marketers now have the opportunity to evolve shopping experiences inside stores. Price notes, "2011 will be a critical time for brands to start planning how they'll take advantage of these digital capabilities to impact both their bottom line and competitive advantage."

About Creative Realities

Creative Realities, a digital brand experience agency, designs innovative brand experiences that bridge the physical and virtual worlds, evoking powerful emotions from consumers. Utilizing the next generation of digital technologies, the agency has created brand experiences for clients including McDonald's, Nike, Mercedes Benz, AT&T, Bank of America, and others. Creative Realities has offices in New York, New Jersey, Atlanta, and London.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1503972

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...