Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Adobe Flex, SYS-CON MEDIA

Adobe Flex: Article

Adobe Has Inherited Web History from Macromedia...

...and will be making more web history in 2006, with Flash

One of the "inflexion points" of the development of the Web, when commentators and analysts draw breath for long enough to chronicle its history, is certain to be the day that Google, through first Gmail and then Google Maps, opened the eyes of millions to the fact that the Web can be smarter, more responsive, and interactive...above all, that it doesn't have to involve "click, wait, and refresh."

 Google happened to use AJAX (Asynchronous JavaScript + XML) for those two bellwether apps. But those of us who have followed the Macromedia, now Adobe, story know of course that AJAX is very much a Johnny-come-lately to the Rich Internet Applications party.

Whereas "AJAX" is barely a year old (Jesse James Garrett having coined it Feb 18, 2005), "Rich Internet Applications" as a term was in circulation many years before. Already at the beginning of the new century, Macromedia's developer-innovators were using the term, so that by 2003 for example "Flash-enabled RIAs" was really quite a common term in developer mailing lists and Macromedia user groups.

Macromedia anticipated AJAX in every way, pioneering the RIA approach of which AJAX is merely a subset, and in 2006 its prescient approach is productized in Flash and Flex and FlexBuilder and Flash Player, products which over time Adobe is likely to help turn into the best-known suite of software on the planet.

From a personal perspective I shall never forget a session that Christophe Coenraets gave at one of the SYS-CON Events conferences I was fortunate enough to Chair, namely Web Services Edge Conference & Expo (East) 2004, in Boston. The session was called "Code-Based Rich Internet Applications with Macromedia Flex" and covered using components, layouts, and managers to build user interfaces as well as using Flex's XML-based language, MXML, to create and manipulate client-side data models. What I remember above all was that the delegates in the completely packed room were spellbound, literally spellbound, by Christophe's agile demonstration of how much could be done with the Web vs. how little anyone was (then) doing. It was as if we'd lost our collective critical judgement, his presentation seemed to imply - as users, and therefore as developers, we'd begun to accept latency that ought never to have been tolerated, and had almost been self-brainwashed into thinking of the Web as "pages" when that in many circumstance was far from the best metaphor. For many in the room, it was an epiphany, you could sense it.

So in reality the inflexion point came long before AJAX, and even longer before Gmail and Google Maps. And it came from Macromedia as much as anyone.

SYS-CON Events - a wholly owned subsidiary of SYS-CON Media which brings you MXDJ each month)has been working with Adobe behind the scenes just recently to bring you the RIA story in a major educational event so that you don't fall into the trap of failing to see the wood for the trees. After all, Flash also interacts with JavaScript on a web page, and it's a highly suitable, lightweight tool for highly responsive web apps. Google Maps could just as easily have been done in Flash several years before it was done in AJAX. Why it wasn't, who knows? Perhaps this will be one of the enigmas discussed at our upcoming Rich Internet Apps Conference in August 2006 (www.RIAConference.com).

So, will Adobe try and crush AJAX, Microsoft-style? And/or openLaszlo? Most definitely not. Under Kevin Lynch's technologically nuanced and developer-centric leadership, it seems much more likely that Adobe's Platform Business Unit will concentrate on inspiring developers to use Flash and HTML "with an AJAX approach" to build Web 2.0-style applications. Especially since it is Kevin himself who oversees Adobe's developer relations program.

As he wrote just recently, in the last issue of MXDJ - in the article based on his industry-respected blog:

"There is clearly a resurgence in how HTML can be used to deliver application user interfaces and terrific progress has been made on that. In addition, Flash brings capabilities that HTML doesn't currently have, and they can be used together to great benefit -- in fact, Flash has already been architected to fit perfectly in the Web 2.0 model.

For example, Adaptive Path has been working on a great new application called MeasureMap that helps people track traffic on their blogs and is being built with a combination of HTML and Flash on the client. Another is how Flickr is using both HTML and Flash, for example implementing the organizer and slideshow with Flash and the photo index with HTML. The language in Flash is ActionScript which is the same as JavaScript, both ECMA standard languages, and it's very simple to call between code in HTML and Flash, enabling smooth integration with a free open-source integration kit."

In the February issue of MXDJ, I'm delighted to give you a heads-up that Adobe's Christian Cantrell - the author of numerous tutorials and white papers as well as being coauthor of Flash Enabled: Flash Design & Development for Devices and of the JavaScript/Flash Integration Kit‹will be writing for us about AJAX to Flash integration, on which he's probably leading expert in the world.

The Adobe product roadmap, mark my words, will continue to keep you as developers far ahead of Microsofties and Ajaxians and all the rest. As it emerges later in the year, you'll be blown away. Meantime, enjoy this issue. And do please keep your 2006 feedback and suggestions coming, by e-mailing [email protected]. "None of us is as smart as all of us," as they say!

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Joshua Porter 02/08/06 05:09:29 AM EST

Lynch argues that HTML isn't robust enough for most web application needs, and suggests that Flash is becoming the front-end application tool of choice.

I think that developers will soon prove him wrong, as they (WE) value open, de facto standards over proprietary tools.

queZZtion 02/08/06 04:36:54 AM EST

}} Flash has already been architected to fit
}} perfectly in the Web 2.0 model.

So will we see much more Web 2.0 coverage in MXDJ...I do hope so, sounds great!

@ThingsExpo Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...