Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Microservices Expo, SYS-CON MEDIA

Microservices Expo: Article

i-Technology Viewpoint: "Personal Blogs Will Be Dead in Another Two or Three Years"

What Really Is "Web 2.0," How Does It Differ from Web 1.0, and How Will It Differ from What May Come After?

Web 2.0 has been a buzzword shrouded in mystery. Although I've heard it used hundreds of times in the past year, I've never been able to find a good definition of what it actually means. This is in part because, as Paul Graham points out, Dougherty coined the term before defining it.

When brainstorming on Web 2.0, O'Reilly laid out a list of services that seemed qualitatively different than those that had come before and looked for patterns. What he eventually came up with was a list of seven principles and eight patterns. O'Reilly hits the nail on the head here with his inductive approach. However, I still come away from O'Reilly's manifesto wishing for definitive clarity.

So here I set out to put forth a working definition of what Web 2.0 really is, how it differs from Web 1.0, and how it will differ from what may come after. I am not proposing that these are absolute definitions, but rather I am sharing something that has been useful for me. So here we go:

  • Web 1.0 is about allowing individuals to create and share ideas
  • Web 2.0 is about allowing groups to create and share ideas
  • Web 3.0 is about allowing societies to create and share ideas
  • Web 4.0 is the singularity

The differences between each of the four have to do with something called digital identity, which I will explain using blogging as an example. One trend you will notice is that, paradoxically, the stronger our individual identities become, the more harmoniously we are able to coexist.1

Web 1.0: Allowing Individuals to Create and Share Ideas
Few people know that the first webpage ever created, Tim's home page, was actually a blog. Blogs are the epitome of web 1.0. They focus so much on the individual that even Ayn Rand would blush. At their best they can be truly uplifting and inspiring, but on average there are some serious problems with blogs as they exist today. Blogging will be around forever, but I think that personal blogs will be dead in another two or three years.2 I have four reasons for this:

  • The value of blogging comes mainly from two things: one, the feedback you get from others, and two, the ability to spread your ideas. In order to get enough people reading a personal blog to generate an interesting conversation I'd have to share something insightful every day for months or even years. And even then it's unlikely that I'd ever get more than twenty or so comments on average. However, I can go on a collaborative blog like Kuro5hin or Dailykos and write a diary about any random idea and get over 100 comments the first time if my ideas are any good. I'm not gonna lie, I usually don't even think of one insightful thing a day for myself, so trying to share something daily with others in order to gain a following is a non-starter for me and most other people. If I wanted feedback from just my friends and family I'd just ask them, and if I wanted feedback from lots of random people I'd just post somewhere where lots of random people will be reading. Personal blogs are a poor solution to both.
  • Secondly, personal blogs aren't emergent. The value of interconnectedness is that you can propose a part of an idea and hundreds of other people can work to complete it. Or you can post a fully thought out idea and hundreds of other people can critique it so that the idea can evolve. When everyone posts their own separate opinions of the same events on their personal blogs there is no emergence and less new insight is gained.
  • Thirdly, right now our public and private lives are translucent. As our public lives get more transparent, people may try to make their private lives more opaque to compensate, albeit our conceptions of public and private life will change.
  • Lastly, most people don't have anything interesting to say most of the time. Eventually people will figure out that the world doesn't revolve around them and no one gives a shit about what Johnny said about Suzie at the pool last weekend. Certainly there is a place for this type of stuff, but because people feel obligated to post every day there is a lot of unnecessary signal pollution.

So I believe the way of the future is in collaborative blogging. Specifically, posting when you have something good to say and learning to keep quiet when you don't. That way writers get the most reward for the least effort, and readers get a better signal to noise ratio. As fate would have it, the theory is modeled after reality; the few collaborative blogs in existence today are doing remarkably well.

Next page: The Benefits of Collaborative Blogging

More Stories By Alex Krupp

Alex Krupp is a student at Cornell University.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
vikram 01/30/06 08:30:28 AM EST

Well-written article. Enjoyed reading it thoroughly! Good one

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...