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United States Bartenders' Guild and Sponsor 42BELOW Vodka Pin Guinness World Records® for Most Cocktails Made in an Hour

Eight Man Team Create 1,541 Cocktails in one hour at ACE Hotel in New York

CORAL GABLES, Fla., Feb. 28, 2011 /PRNewswire/ -- On Sunday, Feb. 27, 2011, prior to the 42BELOW Cocktail World Cup U.S. Final, history was made at the ACE Hotel. An eight man team of cocktail wizards achieved a feat never completed by another group of men and set the Guinness World Records achievement for most cocktails - minimum of three ingredients - made in one hour by a team. When all was said and done 1,541 cocktails lined the tables wall-to-wall.

(Photo: http://photos.prnewswire.com/prnh/20110228/CG55701-a)

(Photo: http://photos.prnewswire.com/prnh/20110228/CG55701-b)

The United States Bartenders' Guild and 42BELOW Vodka built their history making "cocktail dream team" that included: finalists from the 2011 Cocktail World Cup Aaron Butler of Russell House Tavern in Boston, Jason Hughes of the Cosmopolitan Hotel Las Vegas. Also, brought in for the challenge was 2010 Team USA Cocktail World Cup team members Sean Hoard of Teardrop in Portland, Ore., Todd Thrasher of PX in Washington, D.C. and Mark Stoddard of Bitter Bar in Denver, Colo. Last, but certainly not least, the team was rounded out by 42BELOW Brand Ambassadors, Borys Saciuk, Raj Nagra and former 42BELOW Vodka Professor, Jacob Briars.

"Even attempting to set a record like this shows that we have a really talented group of bartenders here," said 42BELOW Brand Ambassador and team ringleader, Borys Saciuk. "I can't wait to see Team USA in action during the Cocktail World Cup Global Final in New Zealand next month."

As a boisterous crowd poured into the ACE Hotel's Liberty Hall the team dexterously prepped their cocktail making assembly line in anticipation of their fantastic feat. The cocktail creation stations began to take the form of a hybrid cocktail bar/farmers market as bushels of fresh limes, lemons, grapefruits, oranges, cucumbers, mint and basil bunches, and martini olives, filled gaps in the work space in between 108 bottles of 42BELOW Vodka.

With the stage set, the official timekeepers tuned their stopwatches, as the performers took their places and the horn sounded - the show began. Each barman moved harmoniously toward one goal, squeezing limes and twisting lemons, while swiftly moving on to the next libation.

As the final drop of cocktail 1,541 was poured, the clock stopped and the crowed collectively cheered as the team of cocktail conjuror's did not disappoint. They forever etched their names into the Guinness World Records creating 1,541 cocktails in one hour.

"I'm excited to announce that The United States Bartenders' Guild has achieved a new Guinness World Records mark for the most cocktails made in one hour by a team," said Guinness World Records Adjudicator, Amanda Mochan. "1,541 cocktails is an impressive number of libations, and of course, we can't let them all go to waste."

For more information on 42BELOW, including the 2011 Cocktail World Cup, visit http://42below.com or to learn more about the Guinness World Records process, log on to http://guinnessworldrecords.com.

About 42BELOW

42BELOW Vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth since its inception. The brand known for its innovative, bold and entrepreneurial style has earned a strong reputation for authentic New Zealand quality and exceptional taste, reflected in winning numerous prestigious international awards including gold medals (for the fourth year running) at the 45th World Selection of Spirits and Liqueurs 2007 Barcelona, the San Francisco Spirits Awards and the International Wines & Spirits competition UK. 42BELOW Vodka, acquired by Bacardi Ltd. In 2006, is currently distributed in more than 25 countries.

About USBG

With 60 years of presence in the United States and International coverage in affiliation with the International Bartender's Association (IBA) in over 50 countries, the United States Bartenders' Guild is the largest network of Craft Bartenders & Beverage Professionals in the country and is setting the standard of which to achieve. The USBG is a non-profit organization that has expanded nationally to Atlanta, Austin, Chicago, Cincinnati, Connecticut, Dallas, Denver, Hawaii, Las Vegas, Los Angeles, Miami, Milwaukee, New Orleans, New York, Philadelphia, Phoenix, San Francisco, St. Louis and continues to grow.

As an industry leader, the USBG is responsible for keeping its members in line with current trends in order to maintain a competitive edge. The USBG is an association of bartenders who come together to share their common interest: the craft of mixology and is made up of exceptional bartenders who take great pride in the cocktails they serve.

42BELOW® Vodka and Flavored Vodkas

NEW ZEALANDERS AGREE: DRINK RESPONSIBLY.

©2011 42BELOW AND THE 42 BOTTLE DESIGN ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. 42BELOW IMPORTING COMPANY, CORAL GABLES, FL. VODKA - 40% ALC. BY VOL. -- 100% NEUTRAL SPIRITS DISTILLED FROM GRAIN. FLAVORED VODKAS - EACH 40% ALC. BY VOL.

    Media Contacts:
    Patrick Minogue, GolinHarris
    312.729.4265
    [email protected]

    Liz Edwards, United States Bartenders' Guild
    800.964.0052
    [email protected]

SOURCE 42BELOW

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