Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Microservices Expo

Microservices Expo: Article

Successful Software Best Practices: Requirements

Great software IS great marketing

I'm not in love with "requirements". There are some who think that "Requirements" are the be-all and end-all for building great software. They're not wrong, but they are off by a third of a bubble.

Great software companies come from creating and bringing to market (with a great "go to market" strategy) quality software that solves one or more significant problems for an appropriately chosen target audience - and does so measurably better than alternative solutions.

How does such successful software happen? Certainly not by accident.

Understanding the Target Customer
It comes from truly understanding the "target customer" - their needs, their plans, and their pain, the severity of their pain, their ability and willingness to spend money to fix that pain, and knowing what other alternative solutions exist for them (and how your proposed solution compares). And this understanding of target customer needs MUST be done at the earliest stages of product conception to be effective. Otherwise, it's like trying to build the foundation for a house after the house is already built. Not an effective strategy (although it may be a rational one, if you inherit a house that someone else built that lacks a foundation).

This understanding along with the proper people, communication skills and training,
time and effort yields requirements (and priorities, which are embedded and inseparable from requirements by my definition).

Go-to-Market Planning
It also is critical to the formation of a strong go-to-market strategy. Depending on how you look at it:

Great Software + Great Go-to-Market = Wild Success; or

Great Go-to-Market includes Great Software = Wild Success

I'd like to refer users to an outstanding article on SandHill.com by Tony Zingale from Jive Software: "Tips for Thriving in the Software Market". It's about knowing the customer & market and creating great go-to-market strategies. Tony knows a thing or two about successful software companies. Jive Software filed its S-1 in August 2011 for an expected IPO that could raise up to $100 million

This deep understanding is the soil from which all good software things grow. I suppose if deep understanding is the soil, then requirements are the manure that makes the soil fertile. Although perhaps I'm taking this analogy too far.

Requirements - Not the Total Solution
Requirements are not a magic solution for every software problem, however. That's where "Requirements Evangelists" are off by part of a bubble. If you have a weak go-to-market plan, then requirements mean nothing.

Not to mention, lot of things can go wrong in the creation of software "post-requirements". A fair amount of bad software has been created despite the best of requirements.

Requirements as a Best Practice for Successful Software
But almost no good software has ever come about in the absence of solid requirements and priorities. So, those who are Requirements Evangelists keep on evangelizing - as, solid requirements and priorities are a de-facto prerequisite to the creation of quality software. By quality I mean both "useful" as well as "minimal defects".

Yes, some great software has been created without benefit of good requirements, but "luck is not a strategy for success".

Quality software is what drives the success of software companies.

Quality software is what helps corporations and other organizations run better and gives them an advantage in the marketplace.

Properly done, requirements are one of the embodiments of true understanding of the customer.

"Know thy customer" is the first commandment of marketing...and sales...and executive management...and....

So, from that perspective, yes, I love "requirements". It's clearly a Best Practice (capital letters intentional).

More Stories By Hollis Tibbetts

Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...