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Mobile Marketing News Weekly - Week of December 12, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
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Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
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According to a new research report by Berg Insight, mobile location-based service revenues in Europe are expected to grow from €205 million in 2010 at a compound annual growth rate of 13.4 percent to reach €435 million in 2016. Read Original Content

Marketing budgets are expected to show a healthy increase next year, despite the uncertain financial climate, and ad campaigns will increasingly target mobile devices, according to the Australian Marketing Institute. Read Original Content

Twitter recently introduced several new enhancements to its service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Consumer electronics site Retrevo.com said 43 percent of people it surveyed who own smartphones have installed a retailer's app. Only 14 percent have used an app to make a purchase, but 42 percent use their phones to compare prices. Read Original Content

Google is helping marketers reach mobile consumers with a new set of advertising formats that are designed to reach more tablet users. Google is rolling out both display and search improvements to its advertising services. The tools are aimed at adding more interactive elements to tablet advertising. Read Original Content
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Apple is losing ground to Google and Millennial Media in the U.S. mobile advertising industry this year, according to research firm IDC. Google, which leads the market, will see its share rise to 24 percent from 19 percent in 2010, said IDC. Read Original Content

The total mobile advertising spend in the U.S. will jump from $1.34 billion to $2.01 billion in 2012, according to a whitepaper from mobile media buying platform adsmobi. Smartphone sales will continue to enjoy strong growth with a total of 155.6 million sold smartphones next year. Read Original Content

Republican candidate Michele Bachmann is using geo-targeting mobile ads to campaign for the Republican primary. Bachmann is not the first politician to use this tactic. President Obama used mobile advertising during his 2008 campaign. Read Original Content

Jiepang, China's leading location-based social media service, has announced it is working with Starbucks China on a holiday promotion that uses a combination of outdoor advertising, NFC technology, location-based services and social media. Read Original Content

A new study released by market research firm ABI Research, predicts that the LBS platform market is set to grow by 15 percent in the next five years. At this rate, it is expected to reach $600 million by 2016. Read Original Content


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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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