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AberdeenGroup Partners with Brainshark to Accelerate Research Study Data to Subscribers

Partnership Will Provide Easy-to-access Previews of Aberdeen's Key Research Findings

BOSTON, May 10 /PRNewswire/ -- AberdeenGroup, the leading provider of fact-based research and insights focused on the global, technology-driven value chain, today announced a partnership with Brainshark, the leading provider of on-demand, rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The first phase of the partnership will enable Aberdeen's customers to hear concise summaries of key research findings directly from analysts; providing access to information that is both powerful and personal, and allowing customers and research subscribers to quickly determine which research is most relevant to their needs.

Aberdeen has an online research library containing thousands of publications, and the volume of new and updated material increases monthly. For Aberdeen's busy readers, the ability to find the right information at the right time ultimately drives how much value they will derive from the reports.

The partnership with Brainshark helps Aberdeen to bring its research reports to life, allowing customers to quickly get acquainted with the research findings, identify the most relevant information, and hear directly from the research teams in their own words -- all on demand, at each customer's convenience.

"With Brainshark we're able to increase the value we're providing to our readers exponentially, said Jamie Bedard, Aberdeen's CEO and President. "We've streamlined the flow of knowledge by providing relevant 'bite-size' content direct to end users, enabling them to find and absorb the right information quickly and accelerate the speed at which they apply it in their own organization."

Aberdeen's research and marketing teams will be hands-on users of Brainshark's easy-to-use technology. The medium not only enriches Aberdeen's research itself, but also provides an excellent communications vehicle through which the focus and the value of the research can be relayed concisely to potential readers.

"Through this partnership, Aberdeen is providing a unique and valuable service to the business community," said Joe Gustafson, CEO and founder, Brainshark. "It demonstrates how companies can extend the reach of their most valuable assets -- in this case primary research -- to deliver greater value to customers and strengthen relationships with their most important audiences."

For an example of how Aberdeen is using Brainshark to deliver previews of reports on-demand, visit: http://www.aberdeen.com/c/report/on_demand/overview.asp

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of on-demand rich-media solutions that enable companies, government, and individuals to communicate critical knowledge quickly and consistently. Our patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere. Providing secure, enterprise-class applications for today's global organizations as well as cost-effective, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications.

For more information, visit http://www.brainshark.com/. About AberdeenGroup, Inc.

Aberdeen provides fact-based research and insights focused on the global, technology-driven value chain. Aberdeen's benchmarking, market and solution assessments, sales acceleration programs, and conferences support Global 5000 value chain and technology executives -- and the solution providers who serve them. For more information, visit http://www.aberdeen.com/ or call 617-723-7890.

AberdeenGroup, Inc.

CONTACT: Jenny Dixon of AberdeenGroup, +1-617-854-5230,
[email protected]

Web site: http://www.aberdeen.com/

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