Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Containers Expo Blog, Microservices Expo, @CloudExpo

Containers Expo Blog: Article

Data Mining and Data Virtualization

Extending Data Virtualization Platforms

Data Mining helps organizations to discover new insights from existing data, so that predictive techniques can be applied towards various business needs. The following are the typical characteristics of data mining.

  • Extends Business Intelligence, beyond Query, Reporting and OLAP (Online Analytical Processing)
  • Data Mining is cornerstone for assessing the customer risk, market segmentation and prediction
  • Data Mining is about performing computationally complex analysis techniques on very large volumes of data
  • It combines the analysis of historical data with modeling techniques towards future predictions, it turns Operations into performance

The following are the use cases that can benefit from the application of data mining:

  • Manufacturing / Product Development: Understanding the defect and customer complaints into a model that can provide insight into customer satisfaction and help enterprises build better products
  • Consumer Payments: Understand the payment patterns of consumers to predict market penetration analysis and discount guidelines.
  • Consumer Industry: Customer segmentation to understand the customer base and help targeted advertisements and promotions.
  • Consumer Industry: Campaign effectiveness can be gauged with customer segmentation coupled with predictive marketing models.
  • Retail Indsutry: Supply chain efficiencies can be brought by mining the supply demand data

‘In Database' Data Mining
Data Mining is typically a multi-step process.

  1. Define the Business Issue to Be Addressed, e.g., Customer Attrition, Fraud Detection, Cross Selling.
  2. Identify the Data Model / Define the Data / Source the Data.(Data Sources, Data Types, Data Usage etc.)
  3. Choose the Mining Technique (Discovery Data Mining, Predictive Data Mining, Clustering, Link Analysis, Classification, Value Prediction)
  4. Interpret the Results (Visualization Techniques)
  5. Deploy the Results (CRM Systems.)

Initially Data Mining has been implemented with a combination of multiple tools and systems, which resulted in latency and a long cycle for realization of results.

Sensing this issue, major RDBMS vendors have implemented Data Mining as part of their core database offering. This offering has the following key features:

  • Data Mining engine resides inside the traditional database environment facilitating easier licensing and packaging options
  • Eliminates the data extraction and data movement and avoids costly ETL process
  • Major Data Mining models are available as pre-built SQL functions which can be easily integrated into the existing database development process.

The following is some of the information about data mining features as part of the popular databases:

Built as DB2 data mining functions, the Modeling and Scoring services directly integrate data mining technology into DB2. This leads to faster application performance. Developers want integration and performance, as well as any facility to make their job easier. The model can be used within any SQL statement. This means the scoring function can be invoked with ease from any application that is SQL aware, either in batch, real time, or as a trigger.

Oracle Data Mining, a component of the Oracle Advanced Analytics Option, delivers a wide range of cutting edge machine learning algorithms inside the Oracle Database. Since Oracle Data Mining functions reside natively in the Oracle Database kernel, they deliver unparallel performance, scalability and security. The data and data mining functions never leave the database to deliver a comprehensive in-database processing solution.

Data Virtualization: Data Virtualization is the new concept that allows , enterprises to access their information contained in disparate data sources in a seamless way. As mentioned in my earlier articles there are specialized Data virtualization platforms from vendors like, Composite Software, Denodo Technologies, IBM, Informatica, Microsoft have developed specialized data virtualization engines. My earlier article details out Data Virtualization using Middleware Vs RDBMS.

Data virtualization solutions provide a virtualized data services layer that integrates data from heterogeneous data sources and content in real time, near-real time, or batch as needed to support a wide range of applications and processes. : The Forrester Wave: Data Virtualization, Q1 2012 puts the data virtualization in the following perspective, in the past 24 months, we have seen a significant increase in adoption in the healthcare, insurance, retail, manufacturing, eCommerce, and media/entertainment sectors. Regardless of industry, all firms can benefit from data virtualization.

Data Mining Inside Data Virtualization Platforms?
The increase in data sources, especially integration with Big Data and Unstructured data made Data Virtualization platform a important part of enterprise data access strategy. Data virtualization provides the following attributes for efficient data access across enterprise.

  • Abstraction: Provides location, API, language and storage technology independent access of data
  • Federation: Converges data from multiple disparate data sources
  • Transformation: Enriches the quality and quantity of data on a need basis
  • On-Demand Delivery: Provides the consuming applications the required information on-demand

With the above benefits of the Data Virtualization Platform in mind, it is evident that enterprises will find it more useful if Data Virtualization platforms are built with Data Mining Models and Algorithms, so that effective Data Mining can be performed on top of Data Virtualization platform.

As the important part of Data Mining is about identifying the correct data sources and associated events of interest, effective Data Mining can be built if disparate data sources are brought under the scope of Data Virtualization Platform rather than putting the Data Mining inside a single database engine.

The following extended view of Data Virtualization Platform signifies how Data Mining can be part of Data Virtualization Platform.

Summary
Data Virtualization is becoming part of the mainstream enterprise data access strategy, mainly because it abstracts the multiple data sources and avoids complex ETL processing and facilitates the single version of truth, data quality and zero latency enterprise.

If value adds like a Data Mining engine can be built on top of the existing Data Virtualization platform, the enterprises will benefit further.

More Stories By Srinivasan Sundara Rajan

Highly passionate about utilizing Digital Technologies to enable next generation enterprise. Believes in enterprise transformation through the Natives (Cloud Native & Mobile Native).

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.