Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Blog Feed Post

The VeloBit Launch: Looking Back, Looking Forward

The release of VeloBit HyperCache v1.1 is a major milestone and celebration for VeloBit and our customers, partners and investors. I’m pleased with the response we’ve received, and especially proud of our team. I like to pause and reflect at major milestones. This blog shares my reflections on the last year and a preview of what you can expect from VeloBit in the next year.

Looking Back

Nine months ago I wrote a blog on why I joined VeloBit, outlining our market opportunity and why I thought VeloBit would be successful. I couldn’t be happier with how things have played out since then. Back in August, we predicted the emergence of SSD Caching Software as an important category (though no one called it “SSD Caching Software”, since our category was unnamed). Customers told us that the cost of SSD and complexity of existing SSD deployment models were constraining adoption in the enterprise. We expected that solutions to these two problems would get a strong market reception.  

VeloBit’s plan was to leverage our patent-pending inventions (content locality caching, line-speed data compression, horizontal architecture, etc.) to build a caching solution that would deliver large advantages in performance, cost, and ease of deployment. We set out to build a plug & play solution that could be deployed in 10 minutes, and that would sit invisibly between an application and its primary storage – allowing customers to gain the benefits of SSD while preserving their existing storage systems and processes.  

In addition to product innovation, we set out to introduce a low-cost, download-driven distribution model to the storage market - and pass our sales & marketing cost savings on to our customers and partners.

VeloBit Today

Our market has emerged much faster than any of us could have dreamed. The feedback we got from our early customer conversations has been verified and amplified. The enterprise SSD market craves lower costs and easier deployment, and SSD caching is the best path to achieve these. EMC’s introduction of VFCache validates the importance of SSD Caching (and gives VeloBit an easy comparison for our performance, cost and ease of use). Most of the storage analysts cover SSD Caching Software, and Wall Street analysts include “SSD Caching” in their research reports. 

Through some combination of luck and foresight VeloBit has caught a huge wave. SSD caching software is emerging rapidly, and VeloBit is a leader.  

It’s not enough to pick a good market. A company needs to execute, and I couldn’t be prouder of team VeloBit. Prakash Manden (VP Engineering) and Qing Yang (CTO) and the engineering team they lead have done a terrific job delivering exceptionally innovative products. VeloBit is the world’s fastest, most cost-effective, and easiest to install SSD cache. Later this week we’ll publish 3rd party benchmarks that will blow people away! Our list of inventions is long and growing – with innovations in content locality caching, line-speed data compression, sequential scan filtering, inter-server cache coherence, and others. We recently received our first issued patent, and have another half dozen patents filed. VeloBit has the technical lead, and our lead is growing. Significantly, our engineering team has crushed our “ease of installation” goals. We targeted a 10-minute installation. VeloBit v1.1 installs in 60 seconds!  

Customers such as Masergy, Zoom Info, and DataFeedFile.com are seeing the benefits of VeloBit, speeding queries up to 20x (Masergy), boosting application throughput by 4x (Zoom Info), and cutting power and costs. They’re achieving these results without spending on high-end PCIe drives. VeloBit today drives strong acceleration at low cost for a broad set of applications including database/data warehouse (MySQL, SQL Server, Oracle, PosgreSQL, Cassandara), virtualized environments, financial analysis and simulation, enterprise search, e-commerce, web applications, and Hadoop. The list of applications is long and growing. Of particular note is our addition this month of a fast and inexpensive solution for VMware acceleration.

In the last 9 months, we have built a marketing and sales organization as well. Peter Velikin joined as head of marketing in September and has put VeloBit on the map. Our collection of blogs, white papers, deployment guides and webinars has become a must-read resource for customers planning their SSD deployments. Nearly 10,000 visitors came to VeloBit.com in April to peruse our content, generating over 200 leads. Both numbers are growing rapidly.

In March, Mike LaPeters joined as VP Sales to help drive our low-cost sales model. Through the combined efforts of Mike and Peter, together with a plug & play product that is drop-dead easy to install, VeloBit’s download driven sales model is taking off. Today we have 35 installations across 5 continents and are adding new installations at a rapid clip.  

There have been positive surprises in our distribution model as well. We have received much more inbound interest from value added resellers and OEM’s than we could have expected. In response, we’ve introduced a reseller program. We’ll have a double-digit number of VeloBit-certified VARs, across the globe, by the end of the month. Watch for OEM announcements soon as well.

Looking Forward

Over the last 9 months, we’ve identified additional customer needs. The first is a strong desire for hardware-agnostic SSD caching software. Customers hope to avoid vendor lock-in with the caching software. Great news for VeloBit! With the acquisition of our primary competitors, VeloBit now stands as one of the only hardware-neutral solutions in the market.

Additionally, we have seen strong demand for VeloBit on all major OS platforms. We raised more capital in February to speed development – and have added VeloBit for VMware, Windows, and Hyper-V to our release schedule. We will support all these major platforms by June.  

Finally, as enterprise SSD makes its way into important applications, customers have started to ask for hardened write-caching solutions that provide higher-availability and support clustered environments. Watch for some announcements from us later this year on this front.  Qing and the team have yet more clever innovations coming down the pipe.

VeloBit is growing rapidly. We move to our new offices in Lincoln later this month to accommodate all the great new people we are adding to the team.

On a final note, I’d like you all to know that VeloBit is hiring. Please visit www.velobit.com/careers for opportunities to help us drive our rapid growth.

May all your applications run faster and cheaper,

Duncan McCallum

CEO & Cofounder, VeloBit

Read the original blog entry...

More Stories By Peter Velikin

Peter Velikin has 12 years of experience creating new markets and commercializing products in multiple high tech industries. Prior to VeloBit, he was VP Marketing at Zmags, a SaaS-based digital content platform for e-commerce and mobile devices, where he managed all aspects of marketing, product management, and business development. Prior to that, Peter was Director of Product and Market Strategy at PTC, responsible for PTC’s publishing, content management, and services solutions. Prior to PTC, Peter was at EMC Corporation, where he held roles in product management, business development, and engineering program management.

Peter has an MS in Electrical Engineering from Boston University and an MBA from Harvard Business School.

IoT & Smart Cities Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.