Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Blog Feed Post

Optimize Your Email Marketing Templates and Designs

email template design tipsThere's no doubt that email marketing is an effective and vital asset to your overall marketing strategy. While email accounts are relatively inexpensive, it doesn’t always pay to be cheap with an email template design that is subpar. One goal of your email template design should be to have a clean, eye-catching design or treatment that amplifies the importance of your offering and also helps cut through inbox clutter. An email design should clearly and obviously illustrate the value of the offer or product, with a clear call to action that maximizes email conversion rates. Put simply, give your reader a good reason to click and visit your website.

Simple and Effective Email Template Design Tips

  1. Use an uncomplicated template or design your own. Choosing a layout that's too flashy or too busy isn’t necessarily going to help better convey your main message. It can distract your reader. Be sure to use an email design that's compatible with most service providers such as Outlook, Gmail, Yahoo, etc.
    TIP: The width of your email template should be about 600px – anything wider will cause your reader to need to scroll left and right to view the entire email (especially on a mobile device).
  2. Avoid writing long, wordy emails. Most people won’t take the time to read them. Using short, summarized bits of information will get your point across much more effectively. Use links like “Read More” or "Learn More" to direct your reader to the full story on your website landing page. And do not put all of your text in an image which might load slowly or, even worse, won't load at all.
  3. Maintaing a balance between content and images is important. Don’t over complicate your email. Like I mentioned in email marketing campaign lessons, there is no de facto guideline, but I like to set a limit of 3-4 images per email. That includes header and footer images. Keep in mind that most images won’t typically be visible to all readers when they first receive the email, requiring the user to click "download images" or "allow images." With that in mind, use descriptive text to name your images so that if an image doesn't load, at least they'll see what the image is about. So do this: "fabulous-email-templates" and not this: ".image9407234." Bottom line – focus on your content, images should be an enhancer.
  4. Always include a call to action. The goal of email marketing is to bring your reader to a specific website landing page and get them to do something. Whether it's an icon or button that reads "find out more" or hyperlinked text, keep it up high in your email so that your readers don’t need to scroll down too far to see it.
    TIP: If you use an image as a call to action, be sure to include the descriptive image text in case your image doesn't load!
  5. A final tip is to create a text version of your email. You may have created and designed the most amazing HTML email template but there are people who choose to not recieve HTML email and instead set their email to text only. It's pretty easy to do and most 3rd party email apps require them anyway. Do that and you'll feel better knowing your email is set for maximum distribution!

Need help designing your email template?

Check out some of our email template designs samples >

Read the original blog entry...

More Stories By Jeff Scholes

Scholes Marketing helps B2B technology and software businesses generate leads, integrate marketing efforts and increase revenue. We work for companies in different capacities depending on their unique needs. For some, we act as an extension to the team of small to mid-sized companies that have products to market and sell but are in the process of staffing up and getting their marketing infrastructure in place. Others may not be quite ready to staff a full-time marketing resource, yet have lots of marketing heavy lifting to do in the meantime. And in many cases, some simply need a partner they can trust to fill in when necessary. Jeff Scholes works closely with B2B companies to address some of the complex marketing challenges they are faced with today.

IoT & Smart Cities Stories
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...