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RichFX Puts One-Click Rich Media Creation in the Hands of Its Customers

RichFX Puts One-Click Rich Media Creation in the Hands of Its Customers

NEW YORK, June 26 /PRNewswire/ -- RichFX, Inc. (http://www.richfx.com/), the leading provider of online visual merchandising solutions, announced today the availability of the latest release of its hosted, self-service rich media authoring environment. The ASP platform, myRichFX(TM), hosts the industry's most powerful online catalog and image enhancement products to create, deploy and manage high quality rich media. This release contains several new features, including a robust source media uploader that streamlines the entire rich media creation process to a single window, first-rate asset management tools and a gallery of professionally designed, configurable Rich Zoom(TM) viewers.

"Feedback from our customers indicated that they needed powerful tagging and search capabilities to manage all of their visual assets online. They also wanted to reduce the number of steps involved in creating all of their site's rich media," said Ryan Watts, director of product marketing for RichFX.

Until recently, production costs and difficult integration discouraged many multichannel merchants from adding rich media to their sites. Now, online merchants can cost-effectively create and deploy their own online catalogs, product zooms, alternative views and image sizes by accessing RichFX's easy-to-use visual merchandising platform. A key new feature that makes this possible is the Express Uploader(TM).

"myRichFX compresses the rich media authoring process to a single window," Watts said. "With the Express Uploader, you can upload hundreds of source images, create multiple types of media from a single source, add searchable tags, and display the final rich media with literally the click of one button."

This release of myRichFX adds to an already powerful integrated production environment that includes the industry leading online catalog tool, Rich Catalog. The entire myRichFX platform provides RichFX customers unmatched value in features, performance and flexibility of services.

"Additional full-service options such as image color change and online catalog creation can be layered on top of the platform at any time and outsourced easily to our team of rich media experts," Christophe Cremault, senior vice president of marketing for RichFX said. "This allows our customers to augment their staff and meet seasonal crunches as needed."

About RichFX, Inc.

RichFX provides innovative rich media merchandising solutions that drive revenue across all channels. With its hosted ASP platform, superior rich media technology and unyielding commitment to customer success, RichFX has delivered the best in online visualization solutions to top 400 multichannel merchants since 1997.

Press Contact: Erin Geoghegan Marketing Associate RichFX, Inc. +1 (646) 274-3907 [email protected]

RichFX, Inc.

CONTACT: Erin Geoghegan, Marketing Associate of RichFX, Inc.,
+1-646-274-3907, [email protected]

Web site: http://www.richfx.com/

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