Welcome!

Weblogic Authors: Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

TAG Heuer 'Link' Hope And Glamour In New York

TAG Heuer Legends Cameron Diaz and Leonardo DiCaprio join forces at elegant charity event in New York to support UN WOMEN and NY CARES' Hurricane Sandy Relief Effort

NEW YORK, Nov. 11, 2012 /PRNewswire/ -- A glamorous soiree in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort

(Photo: http://photos.prnewswire.com/prnh/20121111/MM10366)

The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide. 

The 500 guests in attendance, many of whom flew in expressly for the high-profile event, were regaled by a special performance of the New York City Ballet, before dancing the night away to the music of New York's red-hot DJ Evalicious. For each guest, TAG Heuer pledged $100 to New York Cares' Hurricane Sandy Relief Fund, and a further $100 to Cameron Diaz's partner charity, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women).

The event marks the first time that TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio combined forces for a TAG Heuer celebrity event. Welcomed on stage by thunderous applause, Cameron proudly displayed her new Link Lady Trilogy Limited Edition in steel, and was wearing a stunning Lanvin dress. On Leonardo's wrist, he wore the new Link Limited Edition with blue dial. On stage, TAG Heuer President and CEO Jean-Christophe Babin offered to Cameron a yellow gold version of the trilogy, an exclusive set of watch and jewelry.

"TAG Heuer uniquely brings together the elegance of generosity and the essence of luxury," said Cameron Diaz, a TAG Heuer Brand Ambassador since last March and a longtime supporter of UN Women. "I am very proud to be a part of their efforts to make the world a better and more beautiful place."

"Our hearts and prayers go out to the victims of Hurricane Sandy," said TAG Heuer President and CEO Jean-Christophe Babin. "Their resiliency in the face of such adversity is a true inspiration, as is the outpouring of support from communities worldwide.  We're proud to support New York Cares as it is the largest local volunteer organization dedicated to supporting those impacted by this devastating storm."

During the prestigious "place-to-be" event, TAG Heuer showcased its new collection of limited edition LINK timepieces and jewelry. A benchmark of avant-garde design and ultimate comfort since 1987, the LINK's newest incarnations are: the Ladies' Link Automatic Watch, the first automatic watch for women offered in the LINK Lady line; the LINK LADY TRILOGY, a limited edition watch, ring and bracelet set co-designed by Cameron Diaz; and the "LEONARDO DICAPRIO" LINK CALIBRE 16 CHRONOGRAPH, a limited edition chronograph signed on its smoked sapphire caseback by Leonardo DiCaprio.

Profits from the sale of the stunning Link Lady Trilogy will go to support UN Women, while proceeds from the blue-dial LDC Limited Edition Link's sales will go to Leonardo DiCaprio's environmental charity partners, Green Cross International and the Natural Resources Defense Council (NRDC).

Photos and press releases can be downloaded from http://presscorner.tagheuer.com/

Since its inception in Saint-Imier, Switzerland in 1860 by Edouard Heuer, TAG Heuer has revolutionized the luxury watch industry, introducing the most technologically advanced and utmost precise timepieces. Today, the leading Swiss watch brand draws upon its active engagement in the worlds of sports and fashion to create the most accurate timing instruments with unsurpassed design in the world. For 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used for competitive sports, from the Olympic Games in the 1920's to its role as the official timekeeper for Formula One in the 90's and today as the official watch of Oracle's sailing Team USA. TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim for greater heights capturing the tiniest fraction of a second which can determine the victor. More than ever, the brand epitomizes prestige and elegance through active partnerships with Hollywood icons Cameron Diaz, Leonardo DiCaprio, WTA Tennis champion, Maria Sharapova, F1 World Champions Lewis Hamilton and Jenson Button, Bollywood star Shah Rukh Khan and LPGA star Suzann Pettersen. TAG Heuer is honored to be a member of the Foundation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry and to be recognized for its accomplished watchmaking practices by the Responsible Jewelry Council, which awarded the brand with a full RJC Member Certification in 2011. In 2012, TAG Heuer commemorates their remarkable legacy introducing the new Carrera Calibre 1887, an exclusive Swiss manufactured, integrated column-wheel, chronograph movement that is completely constructed in-house. TAG Heuer continues to push the boundaries creating benchmarks in modern watchmaking with their Haute Horlorgerie masterpieces including: the MONACO V4, MONACO TWENTY-FOUR, MIKROGRAPH, MIKROTIMER, TAG HEUER FORMULA 1 LADY YIN YANG, MIKROGIRDER and the most recently unveiled, MIKROTOURBILLONS. TAG Heuer's Haute Horlorgerie luxury timepieces are created using a similar construction to that of a complex aerospace system drawn from an eclectic fusion of automobile and IT industries, applied mathematics, chemistry, climatology, computer engineering and micro-mechanical sciences. Each masterpiece is hand-architected by an experienced team of watchmakers in TAG Heuer's cutting-edge atelier. TAG Heuer timepieces are designed with the most avant-garde techniques of the present era from the most time-honored traditions of artisanal craftsmanship.

SOURCE TAG Heuer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...