Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

NetLine partners with Marketo LaunchPoint Ecosystem

NetLine, the #1 B2B multi-channel network offers lead generation services to Marketo customers through a complete ecosystem of best marketing solutions

LOS GATOS, Calif., Nov. 29, 2012 /PRNewswire/ -- NetLine Corporation, an online B2B multi-channel advertising network, today announced the company is partnering with Marketo, a leading provider of marketing automation software to offer lead generation services for the for the Marketo LaunchPoint ecosystem. NetLine's listing in the LaunchPoint ecosystem is now live.

Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing.

"There is a strong synergy between Marketo's LaunchPoint and NetLine's lead generation services," said Robert Alvin, CEO & Founder of NetLine. "NetLine has been integrating leads in to the Marketo platform on behalf of its clients and NetLine is thrilled to help contribute to its success."

The ecosystem was launched on November 14 following Marketo's "From Good to Great" Virtual Event featuring all of the LaunchPoint partners. 10,000 marketers and C-Level executives' attended speaking sessions, visited virtual booths and engaged in meaningful conversations on how to drive revenue generation.

Robert Alvin was a featured panel speaker on thought leadership and best practices for the top of the funnel. "People today want to consume their content when and where they want it," said Alvin. "Therefore you must utilize a multi-channel strategy to optimize your reach."   

For over 18 years, NetLine has provided expertise in online demand generation to a long list of B2B companies from SMEs to the Fortune 500. Utilizing proprietary technology and a unique multi-channel network, companies are able to generate the volume and quality of leads needed to accelerate the sales pipeline and increase ROI.

"We are excited to have NetLine join Marketo LaunchPoint," said Robin Bordoli, VP Partner Ecosystems of Marketo. "Marketers need to constantly drive leads the top of their funnel to feed their marketing platform, and NetLine has the technology and experience to deliver clients' lead generation programs directly into their Marketo platform."    

About NetLine Corporation: Reaching Your Future Customers

NetLine is the #1 online B2B multi-channel advertising network providing targeted branding and high quality lead generation.

As proven experts in B2B online demand generation, NetLine enables clients to increase their sales opportunities and accelerate the sales pipeline. Utilizing innovative targeting technology, they provide unmatched reach to a network of over 15,000 website properties and 75M monthly unique visitors. NetLine helps companies reach their future customers by distribution of content through their network via publisher sites, expert blogs, mobile, social media and email. NetLine's services have attracted clients such as Google, Hewlett Packard, HubSpot, IBM, Microsoft, Oracle, VeriSign, SAP, SuccessFactors and Symantec.

Founded in 1994, NetLine Corporation is privately held and headquartered in Los Gatos, California with operations across the globe. For more information, visit www.netline.com.

About Marketo: Marketing Software -- Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal's 3rd annual "Next Big Thing List," one of "America's Most Promising Companies" by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners

contact:
Tony Sala
1-408-3402222
[email protected]

SOURCE NetLine Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...