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WHIPTAIL Raises $31 Million in Series C and Strategic Funding From Investors Including SanDisk to Drive Flash-Storage Adoption

WHIPTAIL, the data storage-industry innovator powering faster and more energy-efficient computing for today’s global businesses via flash storage, today announced a $31 million investment, including strategic investments from flash-memory leader SanDisk as well as an unnamed Silicon Valley industry titan. Ignition Partners, RRE Ventures and Spring Mountain Capital also contributed to this Series C funding and Silicon Valley Bank provided debt financing.

“The intersection of performance and efficiency has never been more important as companies and organizations are moving to new technologies like flash storage to drive the top and bottom lines,” said WHIPTAIL CEO Dan Crain. “The new investors we’ve added to our existing team demonstrate the confidence they have in our vision. This funding will ensure continued growth of WHIPTAIL and accelerate our product roadmap through 2013, with groundbreaking products coming over the next 12 months that will leave our competition scrambling to catch up.”

The investment will fund growth in WHIPTAIL’s engineering team and accelerate global expansion. In addition, the company announced a new chief financial officer to lead WHIPTAIL’s fiscal policy into 2013 and beyond.

WHIPTAIL’s significant growth across its customer base, revenue and employees worldwide is a testament to the leadership and innovation provided in its all-flash storage arrays. The company has achieved triple digit year-over-year revenue growth as more than 150 customers are now utilizing WHIPTAIL’s INVICTA and ACCELA arrays to power more than a quarter of a billion IOPS. To accommodate this expansion, WHIPTAIL’s employee base has increased by almost 500 percent in 2012.

SanDisk has announced an investment in WHIPTAIL via SanDisk Ventures, the company’s newly formed strategic investment arm.

"Enterprise storage represents a significant growth opportunity for flash, and SanDisk is excited to invest in innovative companies such as WHIPTAIL, which are bringing breakthrough system solutions to their enterprise customers,” said Sumit Sadana, Executive Vice President and Chief Strategy Officer at SanDisk. “Increasingly, customers are turning to flash-based solutions to address the need to access big data at lightning-fast speed, and do so with elegant, scalable, power-efficient systems from leading companies like WHIPTAIL.”

For Richard Fade, a partner at Ignition, the moves coming from WHIPTAIL have justified their investment in the company from the beginning.

“Enterprise SSD is white hot – it's becoming affordable for the datacenter, enabling competitive advantage and becoming a key tier of storage in many industries and applications,” he said. “WHIPTAIL is building the best implementations in the market. While others have been building hype, WHIPTAIL has quietly been delivering the fastest, most flexible and cost effective products in the market."

Catherine Chandler, former CFO of Vitrue and Liaison Technologies, joins WHIPTAIL executive team

On the coattails of the strategic financing agreement, WHIPTAIL announced the hiring of CFO Catherine Chandler. Chandler brings more than 25 years of experience to WHIPTAIL. She previously served as CFO of Vitrue, a social marketing technology platform purchased by Oracle in 2012, and Liaison Technologies, an integration and data management technology services company with operations in the U.S. and Europe.

“Cathy comes to us with a strong background in tech and manufacturing, two areas where her fiscal leadership will pay strong dividends for WHIPTAIL,” said Crain. “We’ve built a world class organization here in New Jersey and we need world class leadership across executive management. Adding Cathy brings Finance in line with our other divisions.”

Prior to Vitrue and Liaison Technologies, Chandler served as division controller for Georgia-Pacific and as corporate treasurer and controller for Savannah Foods & Industries.

“As a CFO, the fast-paced world of tech startups is extremely challenging,” said Chandler. “It’s all about planning, execution and sound financial management. I’ve worked with everything from the Global 100 down to startups and WHIPTAIL is as exciting an opportunity as I’ve had in my professional career.”


WHIPTAIL is a data storage-industry innovator powering faster and more energy-efficient computing for today’s global businesses via flash storage. The company’s technology dramatically accelerates application performance and lowers costs for enterprises harnessing cloud computing, virtualization and big data. Based in Whippany, N.J., WHIPTAIL is run by Wall Street IT veterans and backed by investors including Ignition Partners, RRE Ventures and Spring Mountain Capital. Move your data at the speed of life at

WHIPTAIL, the WHIPTAIL logo, ACCELA and INVICTA are trademarks of WHIPTAIL. All other trademarks are the property of their respective owners.

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