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LOREX Technology, a Rapidly Growing Midsize Company, Enhances Customer Experience and Grows Online Operations With Oracle

Oracle Commerce Delivers Consistent, Personalized, Cross-Channel Commerce Services

REDWOOD SHORES, CA -- (Marketwire) -- 01/17/13 -- Oracle (NASDAQ: ORCL)

News Facts

  • To capitalize on the business value of an enhanced customer experience, LOREX Technology, a leading provider of video surveillance security solutions, implemented Oracle ATG Web Commerce.
  • The implementation project ran smoothly with no issues and was deployed ahead of schedule and on budget.
  • Oracle ATG Web Commerce, part of Oracle Commerce, provides leading commerce software and services that power the world's best brands and companies by delivering tailored and consistent customer experiences that unify and optimize customer interactions.
  • LOREX Technology manufactures and delivers connected video security cameras and monitoring systems for residential and business use, sold via thousands of popular etail and retail stores across North America, as well as directly to consumers through its website.
  • To expand its existing success with businesses into the consumer space, this growing company saw an opportunity to leverage customer experience as a key differentiator by aligning the brand experience across its B2B partners' brick and mortar stores and online.
  • Along with Gold level members of Oracle PartnerNetwork (OPN), Thinkwrap Commerce and Tenzing Managed IT Services, LOREX conducted an extensive search for the right commerce platform to address its immediate need for a more intuitive shopping cart interface that could grow along with the company. After reviewing other solutions, LOREX chose Oracle ATG Web Commerce because it addressed every stage of the buying process and crossed all customer touch points, including the Web, contact center, mobile devices, social media and its B2B partners' physical stores.

Oracle Commerce provides Optimal Solution for Company with an Eye toward Growth

  • LOREX understood that Oracle Commerce provided the optimal foundation to aid in rapid, scalable, long term business growth while allowing full control of the platform.
  • In addition, Oracle Commerce offered LOREX an advantageous total cost of ownership.
  • LOREX benefited from a strong team approach, resulting in an almost seamless integration between Oracle ATG Web Commerce and its existing backend technology, enabling LOREX and its partners to quickly and easily implement an enterprise-class, feature-rich commerce solution.
  • With Oracle ATG Web Commerce, LOREX is able to deliver an improved customer buying experience through personalized recommendations, targeted promotions, and guided assistance.

Supporting Quotes

  • "To support our brisk business expansion and to continue delivering the highest levels of service, we recognized the need to embrace a customer experience transformation across all channels," said Reuben Klein, chairman and CEO of LOREX Technology. "Oracle ATG Web Commerce provided the perfect solution for our growing company. Not only have we created a more consistent customer experience, personalized to each buyer, but we've also accelerated our consumer business with a revamped online presence.
  • "Oracle ATG Web Commerce helps enable LOREX Technology to increase customer satisfaction, while adapting to the firm's rapid pace of growth," said John Andrews, vice president product management, Oracle. "By utilizing an Oracle Commerce solution, LOREX Technology can meet the growing demand for best-in-class customer experiences and increase its cross-channel business growth."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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