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Retriever Communications CEO Mary Brittain-White Releases New Video on Enterprise Wireless Application Strategy, Features Leading Analyst Firm

Discussion Addresses Key Issues in Mobile App Development in the Enterprise, Including the Ability to Work Offline, Achieving ROI and Empowering Field Employees

HOUSTON, TX -- (Marketwire) -- 02/07/13 -- Many business and IT professionals require a better understanding of how to develop and implement wireless application strategies as mobile applications become the leading IT priority. A new on-demand video resource, guided by Retriever Communications CEO Mary Brittain-White and featured guest Ian Finley, research vice president at Gartner, will discuss these issues, with focus on the business issues of ROI and end user acceptance.

Brittain-White and Finley will cover the key categories and benefits of wireless apps. The multitude of mobile app requirements has become an integral part of an enterprise strategy, as these solutions play a large role in improving customer interactions, quality of service delivered and compliance monitoring. Listeners will glean advice on what a wireless strategy should entail and the best practices needed to obtain. Participants will get answers to significant questions related to determining which apps will best impact their companies. These include:

  • How do you categorize different apps in terms of their effect on a company's strategy?
  • How can you categorize the different types of mobile apps and where they would sit in the strategy model?
  • How do you contrast the technology must haves of a recording-function app versus one for a company worker delivering customer services in the field?
  • What sort of ROIs do you see in the market for these different types of mobility apps?
  • Given the volatility in the mobile technology market, what is your advice to a company wanting to get started with mobility apps?
  • What is the importance of wireless enabling an enterprise's field staff?
  • What is the most important attribute of a successful wireless implementation?
  • How do you define a 'robust' mobile application?
  • Are the rules different for apps designed for executives or consumers?
  • What is another key driver of mobility project success?
  • What is the profile of your most successful project?
  • What is the most common mistake you have seen with mobility projects?

Webcast Title: Wireless App Strategy in the Enterprise
When: On-demand
Registration: http://www.accelacomm.com/acc/retriever/0/50289238?/Cast2/1/50289238/RegAcc=T&/Cast2/1/50289238/backdoor=T

Supporting resources:

About Retriever Communications
Retriever Communications has been providing field force automation technology internationally since 1996. Privately-held with corporate headquarters in Sydney, Australia and North American headquarters in Houston, Texas. Retriever's wireless field solutions improve productivity and automate processes for field workers -- from scheduling to wireless in-field applications operating on rugged and consumer-grade mobile devices. Retriever supports Windows mobile, iOS and Android operating systems. Differentiated by the breadth of its product capability, scalability, reliability and high quality of service, Retriever maintains local offices in Sydney, Milan and Houston, and supports deployments in over 21 countries.

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Amy Robinson / Michael Ellis
LEWIS PR for Retriever Communications
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