BOSTON, MA -- (Marketwire) -- 02/25/13 -- Optaros, a leading digital commerce technology partner, today announced Mary Ann Charlton, known in the industry as "Mac," is joining the company as its Vice President, Sales. Charlton will lead Optaros' drive to expand its client base, focusing on building relationships with companies that need to accelerate digital commerce innovation.

"Mac's passion for building deep client relationships and helping them make smart technology choices is well-known," said Rob Willms, CEO of Optaros. "Her long involvement with digital commerce means she understands the evolution of our industry, from technology platforms and integrations, to customer experience best practices and omnichannel opportunities. It's truly exciting to have someone of her integrity and experience communicating the Optaros message. We're thrilled to welcome her aboard."

Mac comes to Optaros with an expansive knowledge of digital commerce, and a strong understanding of the strategies and commitments needed to deliver a successful digital commerce program. Her motivational leadership and insistence on accountability and results has earned her the respect of the commerce community.

"Mac understands what makes Optaros different, and we expect her can-do philosophy and upbeat attitude will strengthen our internal culture and public reputation," continued Willms. "We strive to deliver sound and effective counsel to our clients, and Mac will be critical to showing potential clients not just what we do, but why we do it."

Charlton's clients have included the likes of priceline.com, Lacoste, Orvis, RedCats, J.Jill, Talbots, Orchard Brands, David's Bridal and Walgreens pharmacy.

"The Optaros story is one I can tell with great confidence," said Charlton. "We're working in a very exciting digital commerce market and I'm excited to join the Optaros team in their mission to help clients conceive, build and operate solutions that increase revenue and retention while reducing costs."

About Mary Ann Charlton
Mary Ann Charlton brings more than 18 years of experience in technology and digital commerce sales to Optaros. Most recently, she served as Enterprise Account Manager at ATG Optimization Services and Applications Sales Executive for Oracle Corporation, where she was cited for her commitment to establishing and serving strong client relationships. Prior to her work at ATG and Oracle, she was VP of Sales and Corporate Marketing for eFashion Solutions, where she was responsible for driving new sales opportunities and securing business with leading international apparel brands, among others. Charlton has also worked in various sales executive positions with Demandware, eRoom, and Computervision. She holds a bachelor's degree from Boston College.

About Optaros
Optaros is an eCommerce-focused technology partner that embraces emerging technologies to deliver solutions that create immersive, loyalty-inspiring and consistent experiences that bridge platforms, devices, location and spontaneity. With the technical capabilities of a systems integrations company, the UX and creative design of an interactive agency, and the insights of an expert commerce consultancy, Optaros delivers outstanding programs for more than 200 clients in the retail, consumer goods, media, healthcare and financial services industries. For more information, visit www.optaros.com and the Optaros blog, call (617) 227-1855 or email ContactUs@optaros.com.

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