Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Blog Feed Post

Hearsay Social Brings Social Media-Driven Selling Revolution to UK and Europe

Leading Silicon Valley software firm expands into Europe with London office opening to address rapidly growing European customer base and demand

April 24, 2013 - London, UK - Hearsay Social has announced the opening of its European headquarters in London, the appointment of a regional director and an update to its social sales and marketing platform in anticipation of further growth in the region. The world's largest organisations use Hearsay Social to increase revenue, referrals, and renewals by transforming the entire enterprise into a social business.

"European companies have started to recognise the tremendous business benefits arising from the use of social media," said Clara Shih, CEO of Hearsay Social and author of The Facebook Era. "We are expanding in Europe in order to offer our clients the tools to take advantage of these opportunities. Tens of thousands of reps from the world's largest sales forces already rely on Hearsay Social. They have moved beyond outdated cold-outreach sales tactics and are now using social media insights and trusted referrals to drive quality conversations."

The European headquarters based in London will be led by veteran software executive Peter Caryotis, who previously managed IBM's Northern Europe Platform Computing business. Peter joins Hearsay Social with 20 years of international sales and management experience from companies including Oracle and Sun Microsystems. "Social media usage continues to grow in the UK, but many organisations, especially those in highly regulated markets such as financial services, are still trying to figure out how to leverage the social networks to generate revenue," commented Peter.

The Hearsay Social platform has been updated to support German, French, and Spanish in addition to English, enabling sales people from Europe's largest economies to use the tools in their local language. "Hearsay Social can help marketers manage corporate social profiles, but it comes into its own as a tool for empowering salespeople on social sites. It offers sophisticated content sharing and seeding features, and its permissioning and oversight tools are among the best we evaluated," Forrester Research recently wrote about Hearsay Social in its report The Forrester Wave™: Social Relationship Platforms.

Clients of Hearsay Social include leading global financial services and insurance firms such as insurer Zurich Insurance, AXA Equitable and Northwestern Mutual. The company, which has more than 100 employees and has raised $21 million in funding, was founded in 2009 in San Francisco by former executives from Google and Microsoft. Hearsay Social's investors include Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube.

Hearsay Social's CEO and co-founder Clara Shih will discuss how companies can generate new business through social channels in London at the Social Media Leadership Forum on 24th April and the Financial Times Digital Media Conference on 25th April. The European regional director Peter Caryotis will be speaking at the Social Media Influence conference on 13th June, presenting how companies can move from social media marketing to social salesforce.

Hearsay Social's new office is located at 22 Chancery Lane, London WC2A 1LS.

About Hearsay Social
Hearsay Social provides the only software solution that empowers sales representatives to efficiently and successfully leverage social media to prospect, retain, and grow business. Using the proven solution, sales representatives can easily hear and respond to what customers and prospects say on top social networks, including Facebook, Twitter, and LinkedIn.

Tens of thousands of sales representatives from leading global firms including AXA Equitable, Northwestern Mutual, and Zurich Insurance use Hearsay Social to move beyond yesterday's sales tactics and adapt to the era of social selling. Hearsay Social's award-winning technologies integrate with existing systems and incorporate best-practices to make enterprise sales teams highly productive, while helping ensure brand integrity and compliance for even the most regulated industries.

Hearsay Social has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto and London.

Hearsay Social Blog: hearsaysocial.com/blog
Facebook: facebook.com/hearsaysocial
Twitter: @HearsaySocial
LinkedIn: linkedin.com/company/hearsay-social
Google+: http://plus.google.com/+HearsaySocial

About Clara Shih
Clara is CEO and Founder of Hearsay Social and a pioneer in the social media industry. Hearsay Social is the leading social sales and marketing platform, empowering the world's largest companies to build stronger customer relationships, grow revenue, and bolster their brands across social networks. In 2007, Clara developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, now used as a marketing textbook at Harvard Business School. Clara has been named one of Fortune's Most Powerful Women Entrepreneurs, Fast Company's Most Influential People in Technology, and one of Businessweek's Top Young Entrepreneurs.

Clara is a member of the Starbucks Board of Directors and previously served in a variety of technical, product, and marketing roles at Google, Microsoft, and Salesforce.com. She graduated #1 in Computer Science at Stanford University, where she also received an MS in Computer Science - User Experience and Design. Clara also holds an MS in Internet Studies from Oxford University, where she studied as a U.S. Marshall Scholar.

About Peter Caryotis
Peter Caryotis is the European Director for Hearsay Social, the leading social sales and marketing platform, empowering the world's largest companies to build stronger customer relationships, grow revenue, and bolster their brands across social networks. Peter brings over 20 years of International sales and technology experience to Hearsay, hailing from Oracle, IBM, Sun Microsystems, Dun & Bradstreet. Over the years he also helped in the formation, expansion, market floatation or trade sale of a number of IT companies in EMEA and USA. He holds a masters degree in Computer Science from Cardiff University.

Media contact
Vojtech Horna
Atomic PR
+44 207 025 7551
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...