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InvisibleCRM Partners with SAP on Enhanced Integration and User Interface Capabilities for SAP® Customer Relationship Management

InvisibleCRM, a leading provider of enterprise integrations for Outlook, Lotus Notes, and mobility, today announced it has entered into an OEM agreement with SAP AG. The companies plan to cooperate on the development of enhancements specifically tailored for sales people using the SAP® Customer Relationship Management (SAP CRM) application. InvisibleCRM’s productivity tools, integrated with SAP CRM, are expected to help increase ease-of-use and productivity on the go for mobile sales professionals.

“This cooperation with SAP is a key part of our ongoing strategy to help bring personal usability to a wide variety of existing enterprise assets, which companies have invested heavily in over the years,” said Dwight DePalmer, president, InvisibleCRM. “It is an exciting direction for us to work towards taking enterprise mobility applications to the next level with the convergence of desktop software such as Microsoft Outlook and Lotus Notes on laptops, with the same information on mobile devices like the iPad, especially as it expands well beyond the CRM market.”

InvisibleCRM and SAP plan to enhance the SAP CRM user experience by making the application accessible from solutions including Microsoft Outlook and Lotus Notes, be it through traditional devices such as PCs and laptops or via mobile devices including iPhone and Android phones and tablets. Many activities such as accessing and updating calendar and task applications can be cumbersome to maintain across systems and drain productivity due to dual entry and copy-and-paste efforts. Once integration is complete, it is expected that such tasks may take only seconds to document in SAP CRM from native productivity applications.

Likewise, the power of team collaboration and anticipated visibility into customer payment status and history information, combined with an expected understanding of internal employee skills and availability, is planned to be available instantly for sales personnel as they communicate with end customers.

“SAP is committed to helping companies of all sizes and industries to run better,” said Dr. Tim Bolte, chief product owner and senior vice president, SAP CRM. “Through this agreement with InvisibleCRM, we plan to provide greater functionality and ease-of-use to sales professionals on the go using SAP CRM. We believe InvisibleCRM’s technologies can complement SAP’s innovative technologies, including our advanced mobile technologies and the SAP HANA® platform, which we expect will deliver added value to customers.”

“InvisibleCRM has invested heavily in building a world-class team of in-house experts, focused on personal usability and tangible results,” said Vlad Voskresensky, CEO, InvisibleCRM. “The result is continual collaboration with the largest and most advanced enterprise software companies that license our technology to simultaneously help increase user adoption and data relevance. This new relationship with SAP is the most comprehensive to date for InvisibleCRM. Through it, we expect to expand cooperation well beyond CRM solutions, addressing mobile usability in new and innovative ways.”

About InvisibleCRM

InvisibleCRM is an independent technology provider of productivity tools engineered to dramatically increase user adoption and ROI of enterprise applications by seamlessly integrating them into the way businesspeople work every day. Their extendable platform enables vendors such as EMC, Oracle, Deltek, Magnet, Workbooks, NetSuite, and SAP to greatly simplify the way their users work with customer and corporate information, without leaving their favorite applications – Microsoft Outlook, Lotus Notes – when using their Apple and Google Android phones and tablets. InvisibleCRM was named Cool Vendor by Gartner and was an “Under the Radar” winner in 2007 and in 2013 is now licensed by every vendor in the CRM Magic Quadrant.

# # #

SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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