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AFS Technologies Announces the Appointment of Chris Mitchell to Vice President EMEA

AFS Technologies, Inc., the leading provider of business enterprise and on-demand software solutions for the Food and Beverage and Consumer Packaged Goods (CPG) retail industries, has appointed Chris Mitchell as Vice President EMEA. Mr. Mitchell assumes his new position effective immediately and will be based in the Company’s United Kingdom office.

Chris Mitchell, AFS Technologies, Vice President EMEA (Photo: Business Wire)

Chris Mitchell, AFS Technologies, Vice President EMEA (Photo: Business Wire)

Prior to joining AFS Technologies, Mr. Mitchell served as Global Account Director at CAS, where he worked with numerous global Top 20 CPG companies. In this role, he was exposed to the practical experience and best practice thinking applied at major organizations in the areas of Trade Promotion Management, Trade Promotion Optimization, Retail Execution, Direct Store Delivery, and Merchandising.

During an extensive 25-year career in the software industry, Mr. Mitchell has collaboratively worked with many global Pharmaceutical, Consumer Healthcare and CPG companies to successfully deliver IT solutions to support specialized business processes. He has held front office positions as well as senior business development roles at national, European and global levels at large organizations such as Oracle and Accenture and specialized software vendors, including Cegedim and First Consulting Group.

“AFS is proud to have a new European executive with significant knowledge and experience in the global CPG industry,” says Kurien Jacob, CEO of AFS Technologies. “Chris has worked with numerous customers in each of the solution sets we currently offer and has a proven track record of integrating solutions to create powerful strategic sales and marketing platforms. His breadth of expertise will contribute to our efforts to position the diverse AFS portfolio to the global CPG marketplace.”

Mr. Mitchell has been involved in many regional and global initiatives which require a balance between local needs and the standardization required to achieve economies of scale. He has worked extensively with customers in Eastern and Western Europe, North America, the Middle East and Asia Pacific thereby acquiring an understanding of diverse business practices and regulations. This has enabled him to actively assist customers in their progressive rollouts of global solutions.

“I’m delighted to join a leading solution provider who is focused on the global Consumer Goods industry and is committed to reducing the cost and speed-to-value of Mobility and Trade Promotion Management solutions,” noted Chris Mitchell. “The industry is blighted with either stalled and expensive programs or a plethora of local solutions which prevent shared best practice. I’m looking forward to providing integrated business solutions that offer the sophistication required by global companies with a low cost of ownership. Customers will be pleasantly surprised at how quickly these specialized solutions can be deployed at costs that make real sense in both modern and emerging markets.” Mr. Mitchell added, “A major consideration in joining this team included the fact that AFS offers complete solutions, with advanced analytics to derive the full value from the data and proven integration to seamlessly link with back office and other front office systems.”

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods, Food and Beverage, and Financial segments. With over 25 years of industry experience, the company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash flow cycle and improve efficiencies across the entire supply chain. AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators. These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allows customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit www.afsi.com or call (602) 522-8282.

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