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Enterprise Cloud Computing: London – December 5 – 6, 2013

Enterprise Cloud Computing: London – December 5 – 6, 2013
Thursday December 5, 2013-Friday December 6, 2013

Price: A$1,295.00 [converted to 1239.96 USD]

We offer additional discounts for groups of three or more people, government or non-profit employees, people who’ve taken a ZapThink class before, or individuals who are paying out of their own pocket. Please email us at [email protected] for a discount code you can use when registering.

ZapThink SOA Training & Certification: The Leading Vendor Independent, Architect-Focused SOA Training

ZapThink’s Licensed ZapThink Architect (LZA) SOA Training & Certification Boot Camp is recognized around the world as the best single Service-Oriented Architecture training course available anywhere.

The LZA SOA Boot Camp is an intensive, four day “fire hose” of information that prepares you to succeed with your SOA efforts, whether you’re just beginning them or are well down the road with SOA. ZapThink’s LZA SOA Training reflects the best thinking and research that ZapThink produces.

Announcing Version 10.1 of the Licensed ZapThink Architect SOA course!

With new content on “next generation” SOA: more lightweight, decentralized, RESTful, and Cloud-friendly. We cover “first generation” SOA as well, of course: ESB-centric, Web Services-based. But many of today’s organizations are interested in moving past this heavyweight approach.

Take the LZA course to learn how to leverage next generation SOA in your organization!

ZapThink’s LZA SOA training & certification has no prerequisites, and is designed for architects, but appropriate for people with different roles and levels of expertise. This course is valuable for anyone who wants in-depth knowledge about how to succeed with SOA.


What makes the LZA SOA Boot Camp so special?

  • Vendor independent – We discuss vendors in context, both good and bad. You get a balanced perspective on each vendor we discuss.
  • Architect focused – The course concentrates on what architects have to do to be successful with SOA in their own organizations. We balance technology details with organizational approaches. If you’re not an architect you’ll learn how to think like one in this class!
  • Practical – we connect theory to practice with what really works in organizations like yours.
  • Current – we refresh the course on a regular basis to reflect the latest SOA best practices, as well as how SOA relates to other architectural challenges in the enterprise.
  • Enterprise context – SOA is an approach to organizing enterprise IT resources to meet changing business needs. We place SOA into the context of large organizations, with complex, heterogeneous IT environments and all the politics and bureaucracy that every large organization faces.
  • Globally recognized certification – Everybody who completes the LZA SOA Boot Camp obtains a certificate representing their LZA credential, giving you the right to call yourself a Licensed ZapThink Architect with all the privileges that come along with this exclusive credential.
  • Led by globally recognized SOA thought leader – All ZapThink’s courses are developed and led by Jason Bloomberg, President of ZapThink. Jason has been an analyst with ZapThink since 2001 and is the co-author of Service Orient or Be Doomed! as well as his new book, The Agile Architecture Revolution.
  • Not too technical, not too high-level – Unlike courses offered by others, we cover the technology without getting lost in the details. We discuss the big picture but connect it to the day-to-day reality of the IT shop.
  • Available around the worldSee the event schedule for all the locations we’re offering the LZA SOA Boot Camp!

One person in every class wins a copy of The Agile Architecture Revolution!


New! Licensed ZapThink Architect
SOA Boot Camp Version 10.1

Day 1

Registration: 8:00 to 8:30 AM
LZA Introduction

Module 1: SOA as Agile Architecture

What is an Enterprise?

What all Enterprises Have in Common

What About Enterprise IT?

We need Architecture!

In Particular, Enterprise Architecture

SOA is EA Architectural Style

The Myth of the “Final State”

Missing Link: Business Agility!

So, what about the technology?

The Paradox of Legacy IT

The Promise of SOA

Business Services: The Core Abstraction of SOA

Composability & Business Services

ZapThink’s Definition of SOA

Why SOA?

Is SOA All About Agility?

Cost Savings?

Increase Reuse?

Greater Visibility?

Business Empowerment?

Achieving Business Agility

How Does SOA Provide Business Agility?

Difference Between Traditional Integration & SOA

Technical Architecture vs. Enterprise Architecture?

SOA Heralds New Approach to Architecture

Starting Point: (Traditional) Systems Engineering

AKA Waterfall Software Project

Enter Agile

Iterative/Agile Software Project

But We Still Have Problems

Not-So-Agile Updates to Existing Software

What Agile Software Should Really Look Like

Designing Beyond Use Cases

Where’s My Agility?

Agility as Emergent Property

What is an Emergent Property?

Examples of Emergent Properties

Introducing Complex Systems

The Problem with Traditional Systems

Changing the Focus of Engineering

Complex Systems Engineering?

Architecting only the Technology is Insufficient

The Missing Link: Governance

Governance: Architecting People

Not your Parents’ Governance!

Next Generation Governance

Agile Architecture – Finally!

Case Study: The Hartford

Module 2: APIs to Services: Past & Future

In the Beginning, The Application was the Program

Imperative Programming

Enter Distributed Computing

Client/Server Architectures

Enter Functional Programming

Next up: Add OO to the Mix

Problem: Tight Coupling

Enter Declarative Programming

Contracted Interfaces

What are Services?(Technically, Service interfaces)

Consumers & Providers

Web Services

Pros & Cons of Web Services

WSDL Basics

Service Contract vs. Service Description

Registry-Based Discoverability

Location Independence

Web Services Initially followed RPC Style

SOAP: Verbose Message Transport

RPC Style Example

Problems with RPC Style

Should Web Services be Declarative?

Document Style Web Services

Document Style Example

Benefits of Document Style

Loose Coupling

Should All Interfaces Be Services?

Problems with Document Style Web Services

Contract Metadata Beyond WSDL

REST to the Rescue!

What is REST Anyway?

Is REST about APIs?

REST Myths

Essential REST Terminology

What is a Resource?

Uniform Interface

PUT vs. POST: Initializing a Resource

What is a Uniform Resource Identifier (URI)?

RESTful vs. RPC-based URIs

What is a Representation?

What are Hypermedia?

Four Architectural Constraints

Separation of Resource from Representation

Manipulation of Resources by Representations

Self-Descriptive Messages

Hypermedia as the Engine of Application State

Discoverability with REST

Discoverability & Hypermedia

Custom Media Types

Contracted Services

Contract Metadata for REST

The REST Shell Game

The End of the Road

Case Study: ABN Amro

Exercise: SOA Return on Investment
Homework: Service Model
Class Ends at 5:00 PM

Day Two

Class Begins at 8:30 AM

Module 3: SOA Intermediaries

What’s a Service?

Levels of Service Abstraction


Service Interfaces Aren’t Good Enough

Abstractions: Simple on the Outside

Abstraction = Working Illusion

Building a Working Illusion

The Fundamental Technical Challenge of SOA

SOA “Magicians’ Tricks”

Multiple Interfaces per Implementation

Multiple Implementations per Interface

Multiple Interfaces per Business Service

Actualizing the Business Service Abstraction

SOA Infrastructure Starting Point: The Intermediary

Some Intermediary Roles

Intermediaries and Service Façades

Buying an Intermediary?

No Clear ESB Definition

The ESB Pattern

The Great ESB/SOA Middleware Boondoggle

Buy More Middleware for SOA?

Heavyweight vs. Lightweight SOA

Thread-Based Execution

Service Mediation with Oracle Service Bus

ESB Federation?

Do You need an ESB for Service Mediation?

Intermediary-Based Service Abstraction

Another Approach: XML Appliances

IBM: Covering their Bets

Three Approaches to State

Web Services’ Achilles Heel

Threads & Queues

SOA Tenet: Asynchrony

Queue-Based Execution

SOA 2.0?

SOA & Message Exchange Patterns

Messages vs. Events

EDA Visualized

Strong Decoupling?

EDA without vs. with SOA

So, Where’s the State?

Physical Service Architecture

Fiorano Brokered Peer-to-Peer Architecture

Process Coordinator

HATEOAS in Action

Explicit State Transitions in REST

REST Starting Point

Caching Options

Proxy Pattern

Gateway (Reverse Proxy) Pattern

Asynchronous REST

RESTful State Management Essential for the Cloud

Scalability & State,The Old Way

Here’s Your App in the Cloud

Building Intermediary-Based SOA Infrastructure

Case Study: US Coast Guard SPEAR (Semper Paratus: Enterprise Architecture Realization)

Module 4: Service Composition & Business Process

What is a Business Process?

Problems with Traditional BPM Tooling

Business Process the Enterprise Application Way

Business Process the Service-Oriented Way

Service-Oriented Process

Metadata-Driven Applications

Process Definitions

Example: Orchestration vs. Choreography

What is the Sweet Spot for Service Composition?

SOA Composite Application Example

Enterprise Applications and Process

Example: SAP NetWeaver

Transactions and SOA

Compensating Transactions

Compensating Transaction Example

The Heavyweight ESB/Web Services Story

Web Services Orchestration

BPEL Example

Limitations of BPEL

Challenges with Declarative Approach

BPMN to the Rescue?

BPMN Example

Limitations of BPMN

How Architecture Has to Fill the Gap

Workflow & Web Services


Composite Representation

Composite RESTful Service

Everything is a Resource

Examples of Process Representations

Example of REST Choreography

Follow Links to Learn About Processes

Some Benefits of REST-Based BPM

Case Study: SOA Journey at BP

Exercise: Service Composition
Homework: Business Case
Class Ends at 5:00 PM

Day Three

Class Begins at 8:30 AM

Module 5: The Role of Data & Semantics

Data: Foundation for SOA

The Data Services Layer

Application Services vs. Data Services

Key Service Abstraction Enabler: Proper Granularity

Granularity Example

Achieving Proper Granularity

Zeroing in on Proper Granularity

Entity Services

Task Services

Utility (IS) Services

Should Services Be Nouns or Verbs?

Service Relationships Example

Task Service Benefit: Process Isomorphism

Service Layers

Alternate Service Layer Model

RESTful Service Layers

Designing Data Services

Performance vs. Flexibility

Supporting Data Services with Data Integration

Leveraging Data Services Layer

Semantic Level Understanding

Role of Application Semantics

Semantics: The Greatest Integration Challenge of SOA

Still a Manual Process

Resolving Semantic Issues

Industry-Specific Semantic Standards

RDF & Web Services

Semantic Model Example: Maritime Information Exchange Model

What About Custom Media Types?

Custom Media Types & HATEOAS

Custom Media Types & RDF

In Progress: HAL (Hypertext App Language)

Case Study: MyFoodAlerts.com

Module 6: SOA Governance

The Context for Governance

What is Organizational Governance?

Architecture-Driven Governance Maturity

How to Tackle Governance?

The Cornerstone of IT Governance is Architecture

Elements of IT Governance Strategy

Architecture Board

What is SOA Governance?

Step 1: Human-Centric SOA Governance

Central Tool: The Repository

Design Time Policy Examples

Additional SOA Governance Activities

Essential REST-Based SOA Policies

The Power of the SOA Center of Excellence

SOA Governance Board Activities

Creating the Governance Framework

Step 2: Technology-Centric SOA Governance

The Challenge of Policy Automation

Steps for Automating Policies

Supporting Policy Changes

“Meta” Thinking

Dealing with Change

Avoiding Hall of Mirrors Problem

What is a Policy?

Policy “Math”

Computing Effective Policy

WS-Policy Example


Policy Attachment to WSDL 1.1

Some Policy Standards

WS-SecurityPolicy Example (Policy & Conforming Message)

Run Time Policy Examples

Management & Loose Coupling

SOA Management: Many Facets

The Problem with SOA Management

The Vendor Name Game

The SOA Management Conundrum

SOA Monitoring & Management

The First Rule of SOA Management

Change Time Policy Examples

What is a Registry?

What’s the Deal with UDDI?

The Registry/Repository

Registry/Repository as Heavyweight SOA Tool

Heavyweight SOA Governance Pitfall: Versioning

Handling Service Versioning

Versioning Concepts

Versioning Strategies

Strict, Flexible, and Loose Versioning

Versioning Policy Issues

Difference Between Web Services-Based SOA & REST-Based SOA

Step 3: Technology-Centric Architecture-Driven Governance

Decoupling Policies from Services

Critical SOA Challenge: Security

Security Fundamentals

The Context of IT Security

XML Threat Prevention

Mitigating XML Threats

Web Services Security

WS-Security Tokens

Security Assertion Markup Language (SAML)

SAML Assertions

Federated Security

Securing RESTful Interactions

OAuth as FederatedAuthentication Mechanism

Is OAuth Doomed?

Cloud Security: Policy

Message-Level Security:Is SSL Sufficient?

Core Requirements for Securing Services

Policy Management & Enforcement

Extending SOA Governance to the Cloud

Step 4: Human-Centric Architecture-Driven Governance

Changing Attractors

The Agility Model

Reusability vs. Usability

Achieving Reusability: Service Agnosticism

Designing for Reuse:Agnostic Context

Enabling Service Domains

Governance Challenge:Reuse = Sharing

Publishing & Discovery Governance

Is Reuse a Real SOA Benefit?

Remember: Business Agility is a Requirement

Continuous Quality Activities

Quality & Complex Systems

The SOA Quality Star

Best Effort SOA

Beyond SOA Governance

Exercise: SOA Governance
Class Ends at 5:00 PM

Day Four

Class Begins at 8:30 AM

Module 7: Planning & Running the SOA Initiative

Iterative: More than Step-by-Step

Iterate your Architecture?

Project Management for a SOA Project

Defining SOA Roadmap

Initial Assessments

Building Support for SOA

Building the SOA Business Case

Milestone / KPI Plan

The SOA Roadmap

SOA Maturity Models

Analogous to CMMI

SOA Maturity Model Pointers

Using a SOA Maturity Model

SOA Maturity Model: HP

SOA Maturity Model: Wipro

Open Group Service Integration Maturity Model (OSIMM)

“SOA” Maturity Model – Sonic/Systinet

SOA Maturity Model: Oracle

SOA Maturity Model: Software AG

Define The SOA Metamodel

SOA Foundation: Model-Driven Architecture

Implementing the Service Model

Define Initial Iteration

SOA Pilots

Implementation Planning

Service Identification: Top Down vs. Bottom Up

Defining Services Approach

Performance: Chasing the Bottleneck

Implementing Services: Methodologies for change

The Dual Lifecycle

The Service Lifecycle

Advanced Vision for Application Assembly

Where Should the Code Be?

Top-Down: Analyze Processes

Process Analysis & Optimization

Discovering Existing Processes

Service Identification: Process Decomposition

Implementing Services

Defining New Compositions

Technology Selection

Purchasing SOA Technology

Technology Selection: Choices

Case Study: Novartis

Module 8: Addressing SOA Organizational Challenges

Organizational Issues

Common SOA Pitfalls

SOA by Any Name

SOA = Best Practices

The Wrong Question!

Iconoclastic vs. Dogmatic Architecture

Thinking Outside the SOA Box

SOA Growing Pains

Challenges in Calculating ROI

The Problems with Vendor-Driven Architecture

Challenge: The Right Amount of Governance

Avoid Policy Bloat

Avoid “Checklist Architecture”

Dealing with SOA Hype and Anti-Hype

Services Thinking

Is there an Architect in the House?

Hiring Architects

EA Challenges:The Role of the EA

Enterprise Architecture Challenges

Questions to Ask Your EA

Good Money after Bad

The SOA Consultant Conundrum

The SOA School Bus

Are “SOA” Consultants Qualified?

IT Governance Feedback Loop

Interaction Challenges

More Interaction Challenges

The “Ivory Tower” Problem

Convincing Technical Specialists

Working with IT Middle Management

Service Domain Roles

SOA Funding Models

Traditional IT Funding:Project Based

Initial SOA Funding

Funding Cross-Departmental SOA Initiatives

CapEx vs. OpEx

Budget Workarounds

Why is SOA Difficult?

Final Exam: SOA Jeopardy!
Class Ends at 3:00 PM




Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

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