Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Blog Feed Post

Trends in Mobility #2: The Future of the Mobile Industry

A mobile paradox—huge growth and customer demand, yet significant business and market challenges—is causing many companies in the mobile value chain to question where the industry is heading. They’re struggling to understand the key drivers that will shape the industry and what this new world will mean for them in terms of new challenges and opportunities. Most of all, they want to know the winning strategies for achieving success in this new mobile world.

 

A number of major disruptions, or strategic inflection points, in the mobile industry are radically altering the entire mobile ecosystem as we know it. Some of these disruptions have been slowly building up steam over the last couple of years, although many of these have just started and have yet to really play out. In the white paper, “The New Mobile World Order: Perspectives on the Future of the Mobile industry,” Cisco IBSG identified eight strategic inflection points that are causing—and stand to cause even greater—disruption and uncertainty in the industry:

 

  • Explosive demand for mobile data—a 13-fold increase between 2012 and 2017
  • The rise of software platforms—from “walled gardens to walled ecosystems”
  • Availability of new, fast mobile networks—LTE everywhere and the rise of Wi-Fi
  • A more active regulator in many countries—spectrum, net neutrality, consumer protection
  • Changing industry structure—consolidation and concentration
  • Growth of network connected devices—Internet of Things
  • Move to cloud delivery models—“everything as a service”
  • The rise of the  OTT threat—largely the battle for video distribution and services

 

These disruptors are defining the scenarios of how the future mobile industry may look and operate.  While there are several plausible future scenarios, I believe two key scenarios are both more likely to transpire and are the most informative in identifying key business choices and helping develop winning strategies for future success. The Mobile Segments scenario is primarily a continuation of the mobile world today—large players dominate each segment of the value chain, focusing on their core strengths and capabilities and cooperating with their fellow segment giants. Conversely, Mobile Explosion is a world where most things are wireless, interoperable, and cloud-based, increasing competition and further blurring the lines between the value chain segments. 

 

While it is impossible to predict the future, some  of the current trends and early indicators suggest that the tipping points, or industry drivers, are pushing the industry in the direction of the world of Mobile Explosion. Given this trend, players in the mobile value chain are rightly asking, “What are the solutions to the key challenges and business choices that this new world presents?”  The following are highlights of the paper’s conclusions on the top strategic considerations to ensure future success for players in each of the six key segments of the mobile value chain.

 

·      Content Providers (e.g., Sony, Disney, New Corp.)—multi-platform, cloud-based lockers, and alternative business and distribution models

·      Mobile Service Providers (e.g., AT&T, T-Mobile, Orange, Verizon Wireless)—Wi-Fi integration, OTT collaboration, Big Data, cost and performance optimization, mobile cloud, and vertical solutions

·      Equipment Providers (e.g., Ericsson, Alcatel-Lucent, Cisco, EMC)—cost reduction, network-data center integration, small cell, and multi-network access

·      Software (e.g., Microsoft, Adobe, Oracle)—mobile enablement, mobile cloud, security, and vertical solutions

·      Internet Services (e.g., Google, eBay, Amazon, OTTs)—SP collaboration, cloud, value-chain integrators, and innovation

·      Devices (e.g., Samsung, Apple, Nokia, RIM)—innovation beyond handsets, cloud extension, connected home, and alternative networks

 

This white paper further details the key disruptors and tipping points that will redefine mobility to produce two plausible scenarios for the future of the mobile industry. These scenarios and industry segment assessments provide a framework for mobile industry executives to evaluate their future and rationally evaluate strategic options under different conditions.

 

This is blog 2 of a new blog series Trends in Mobility on the Cisco SP Mobility Community. The next blog will be coming next week on the Mobile Paradox.

 

About the Author

Stuart Taylor's further industry research, insights and perspectives can be found at his blog The Connected Life

Follow Stuart Taylor on Twitter: @STaylorCisco

 

More Resources

Trends in Mobility #1: The Next Generation of the Internet is Mobile By: Stuart Taylor

White Paper: The New Mobile World Order - Perspectives on the Future of the Mobile Industry

POV Paper: The Next Generation of the Internet Revolutionizing the Way We Work, Live, Play, and Learn (PDF)

Read the original blog entry...

More Stories By Deborah Strickland

The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...