Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @DXWorldExpo

@DXWorldExpo: Blog Post

Will Big Data Fall into the Pitfall of Failure?

I would rather choose the lightweight R language & esProc Desktop than the heavyweight Teradata Aster & SAP Visual Intelligence

Recently, I read "Why Big Data Projects Fail" by Stephen Brobst. I can’t agree more with his opinions which exposed the problem I’ve been worried about. In this article, I am going to further discuss this topic to remind the enterprises to beware of falling into such pitfall of failure.
t


Let’s have a look on a positive example. As a successful enterprise in leveraging big data, how does Google make use of the big data?

1. Collect the row data, capture the contents of each website, e-mail, or Cookie, and extract the key information.

2. Create the complex syndetic index for this information. Needless to say, the advertisement-related index must be also created.

3. Store these indices and corresponding contents in the distributed servers.

4. When users are browsing website and searching or viewing e-mails, Google will arrange their requests to go through a complex translation procedure, and several index entries will be located accordingly.

5. Retrieve data from server according to the index, and return the search result or advertisement.

Of all those above-mentioned contents, what contents are related to Hadoop architecture? They are the No. 3 and the No. 5 items. That is, data storing and data retrieving.

Can the No.3 and the No. 5 items be implemented easily? Yes. The
alike Hadoop solution is of good expandability and low purchase cost.

Can I operate like Google once implemented the No.3 and No.5 items? No, you can’t because you have not implemented the key items of No.2 and No.4 yet.

What are the items of No.2 and No.4? They are business analysis algorithm. This is the algorithm designed by business experts meticulously
on the basis of data, business knowledge, and market trends, as a core competency and business decision making procedure for many enterprises. This is the “Value” component of the 4V Theory.

Why big data will fall into the pitfall of failure? It is because the current big data only provides the solution for data storage and query. It lacks a good solution for
business analysis to enhance the competiveness, which is the most crucial. There is a great gap in-between. In facts, the current big data is the tool for IT experts. They are able to implement the MapReduce functions with C++ or Java, but unable to reach the ultimate goal – provide the valuable business algorithms.

To avoid the pitfall of failure, enterprises must use the advanced analysis tool that is business-expert-oriented, regardless of user’s technical background, and capable to convert the business logics to the business algorithm rapidly, intuitively, and conveniently. How about NoSQL or SQL? Neither of them is ideal. They are for the IT personnel only, owing to their requirements on the strong technical background, complex operations, and comparatively weak computation capability.

What are the ideal tools for business experts? From the TCO perspective, I would rather choose the lightweight R language and esProc Desktop than pin my hopes on the heavyweight Teradata Aster and SAP Visual Intelligence. Especially esProc, this
business computation desktop tool is designed for business experts, as its syntax is easy to use and understand with lower technical requirements. The scripts are aligned automatically, allowing users to observe the results of each step clearly and visually. The results can be referenced directly through the names of the cells, enabling users to compute freely according to business logic.

More Stories By Jessica Qiu

Jessica Qiu is the editor of Raqsoft. She provides press releases for data computation and data analytics.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...