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The Chief Marketing Technology Officer (CMTO) and the Enterprise Architecture Perspective

The Chief Marketing Technology Officer (CMTO) is recently an often-proposed role, that combines the interactive marketing savvy and experience of a Chief Marketing Officer (CMO) and the traditional information technology operations, management and investment knowledge of a CIO or CTO. More and more often, digital marketing requirements of an organization need a healthy integration of both marketing and IT skills.

A good deal of the CMTO/CMO's "enterprise" scope to address is actually outside of their organization, i.e. dealing with Internet-based services, tools or 3rd-party sourced data and information. Per this Oracle Enterprise Architecture for Government Blog entry, the typical Enterprise Architect is well-suited to be helpful and useful to the CMTO's domain, even outside the home organization. Below is an image of the CMTO Domain Reference Architecture.

Read the original blog entry...

More Stories By Ted McLaughlan

Summary: Currently a Federal Enterprise Architect with Oracle, Ted has over 25 years in Commercial and Government Information Technology with University of Virginia, EDS, Accenture, KME Internet Marketing, Blackstone Technology Group, NavigationArts and CSC; additional focus recently on Interactive Design, Web 2.0 Internet Marketing, SEO, Social Media and Advertising. Specialties: Enterprise Architecture and Information Management, SOA/ESB, Enterprise Integration, Business Intelligence, Internet Safety and Security, Family Content Networks, Knowledge Management and Collaboration, User-Defined Operational Pictures/Common Operating Pictures (UDOP/COP), Situational Awareness, Portals, Internet Marketing and Search Engine Optimization (SEO), Website Design/Development and Optimization - Certified Systems Engineer - Certified Enterprise Solution Architect

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