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Mobile Commerce News Weekly – Week of October 20, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Mobile commerce is booming for Australian group buying site, CatchOfTheDay, with the firm reporting that over half of the purchases on the site are made through mobile devices.  Celebrating its seventh birthday, CatchOfTheDay’s parent company, The Catch Group revealed that around 62 percent of the firm’s purchases are made through tablets or smartphones.  Read Original Content

Facebook is using videos to encourage consumers to install advertisers’ mobile apps.  Facebook ads promoting the installation of mobile apps appear to mobile users in the news feed on the social network’s app and mobile site. The ads provide a sneak peak of an app’s features and encourage consumers to download it right then to their smartphones with a few taps.  Read Original Content

The number of NFC-enabled devices in use will exceed 500 million in 2014, according to a new ABI report.  Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.

Marketers are discovering that geolocation isn’t just a matter of pushing foot traffic into stores. Geolocation’s potential goes far beyond that first step. What they have found is that aside from sending consumers a local deal that can help to make one sale, it is also allowing them to collect a significant amount of highly useful data that can be used to better create offers for the future.  Read Original Content

The findings of a new study by SIA indicate mobile payments are on fire in Europe.
“The results of the experiments over the past year with various banks and telcos confirm that mobile payments arouse great interest and can change behavior and habits,” Massimo Arrighetti, CEO of SIA, tells Reuters.  Read Original Content
Google is losing the battle against falling ad prices, but still winning the online advertising war.  In its earnings report, the company revealed the decline of a key pricing metric has once again accelerated, as its cost-per-click fell eight percent from a year earlier.  The reason is a surge in mobile ads, which cost less per unit and have lower click rates than those served onto desktop computers.  Read Original Content

Opera Mediaworks has published their Q3 report on the state of mobile advertising and Apple has landed on the very top.  iOS grabbed 44 percent of total impressions and 50 percent of all revenue. This substantial lead is due to the success of the iPad but even when removed, the iPhone leads Android by a small margin. Perhaps the most interesting information is that tablet usage (all platforms) has doubled over the past year.  Read Original Content

In a global study conducted by business software maker SAP, researchers found emerging markets, such as South Africa, Saudi Arabia and China, are adopting mobile commerce at a much higher rate than mature markets, such as the United States, United Kingdom and Japan.  Read Original Content

According to research from VoucherCodes.co.uk, the U.K. leads the way in Europe when it comes to m-commerce with 10 percent now using a mobile device as their primary shopping tool.  A third of U.K. consumers have researched future purchases on their mobile device, 24 percent compare prices while in-store, and nearly a quarter (22 percent) of U.K. consumers use their device to make a purchase. Read Original Content

The mobile retail audience in Europe has seen some pretty tremendous growth over the past year, at least in the five biggest markets across the continent.  In the three months ending in August of this year, the European mobile retail audience was 31 million, an increase of over 43 percent from the same period the year before, according to data from comScore, which was released on Monday.  Read Original Content

Dilma Rousseff, the President of Brazil, has now given approval to a brand new law that brings regulations to the mobile payments sector into the country in order to guide the businesses and consumers who wish to take part in this type of transaction.  Read Original Content

The Commonwealth Bank of Australia has announced it will be launching a new banking application for iOS and Android devices that leverages NFC technology to enable mobile payments. The application is designed to allow users to purchase goods and services using their mobile devices rather than traditional forms of payment.  Read Original Content

The SpendSmart Payments Company, a provider of prepaid payment programs, announced it has agreed to acquire SMS Masterminds ("SMS Masterminds"), an innovator in the rapidly growing mobile marketing industry. SMS Masterminds provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer.  Read Original Content

Mobile apps have taken their cash-generating prowess to an entirely new level this year.
By the end of 2013, IHS projects the app ecosystem will have raked in revenues totaling $15.5 billion.  Read Original Content

The Job Search Solution, which bills itself as the nation’s only online job search process of its kind, is rolling out the first of ten Job Search Solution apps.  The apps, we’re told, will be available as a free download for a limited time in the iTunes App Store for iPhone/iPad, and as an HTML5 version soon to be released for Android, Windows, Blackberry and web browsers.  Read Original Content

Recent Articles by Kevin Benedict

Enterprise Mobility and Network Centric Management Strategies
Mobile Expert Video Series: Shishir Kapoor on Mobile Payments and Security
Code Halos, Big Data and SMAC
Mobility and Real-Time Capability Projection
Gartner Reveals Predictions and the Tsunami of Digital Transformation
Tactical vs. Strategic Enterprise Mobility
Personal and Enterprise Clouds, HTML5 and Mobile Devices

Upcoming Webinars of Note

Solving the Key Security Challenges for Building Enterprise Mobile Apps

Whitepapers of Note

BYOD: An Opportunity for IT to Drive the ‘New Age Enterprise’
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
How to Realize the Vision of Enterprise Mobility
A Smarter Way to Integrate and Mobilize Oracle JD Edwards Applications
Strategies for Cross-Platform Deployment of Enterprise Applications

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Learn about mobile strategies at MobileEnterpriseStrategies.com
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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