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Neustar benoemt Lisa Joy Rosner, ervaren kracht op het gebied van merktransformatie, als Chief Marketing Officer

Neustar, Inc. (NYSE:NSR), een vertrouwde, ongebonden leverancier van real-time informatie en analysegegevens, heeft vandaag de benoeming bekendgemaakt van Lisa Joy Rosner als Chief Marketing Officer. Mevr. Rosner beschikt over meer dan twee decennia aan ervaring op het gebied van het opbouwen en transformeren van technologiemerken, waarbij een snelle groei van de omzet werd gerealiseerd en hoogwaardige samenwerkingsverbanden werden gevormd. Mevr. Rosnet krijgt de verantwoordelijkheid over bedrijfs- en merknaammarketing voor het volledige producten- en dienstenportfolio van Neustar. Ze komt onder direct toezicht van CEO Lisa Hook.

“De reputatie en prestaties van Lisa Joy spreken voor zich,” aldus mevr. Hook. “Ze beschikt over de perfecte combinatie van marketinggericht, strategisch denken en - wat nog belangrijker is - gerichte uitvoering om de groei en innovatie bij Neustar te bevorderen. Lisa Joy heeft een enorme passie voor data, analyse en 1:1 personalisatie, hetgeen volledig overeenkomt met onze visie. Ik weet zeker dat ze onze merknaam naar een hoger plan kan tillen, en we zijn allemaal erg enthousiast over haar komst.”

Mevr. Rosner is een bekroonde CMO in het bezit van diverse octrooiaanvragen, met ervaring op het gebied van het lanceren en het verhogen van de naamsbekendheid van bedrijfssoftwareondernemingen in de sectoren Data, Analytics, E-Commerce, Personalization, Social Business en Cloud. In de loop van haar carrière heeft ze bij vier bedrijven een succesvolle naamswijziging doorgevoerd en heeft ze drie nieuwe bedrijven gelanceerd, waarbij ze heeft bijgedragen tot het genereren van $1,5 miljard aan marktkapitaal. Ze staat bekend om haar leerzame en creatieve benadering tot B2B-marketing, met focus op marketing die is gericht op zowel CMO’s als CIO’s.

Alvorens toe te treden tot Neustar, voerde mevr. Rosner de leiding over de merktransformatie van MyBuys, leverancier van display-, e-mail- en webpersonalisatie. Eerder in haar carrière diende ze als Vice President van Marketing, in welke hoedanigheid ze het bedrijf lanceerde, invulling gaf aan de categorie “gepersonaliseerde productaanbevelingen” en de organisatie liet uitgroeien tot marktleider. Onlangs diende ze als CMO bij NetBase, een bedrijf voor social intelligence, waarbij ze de herpositionering en herlancering van het merk uitvoerde en nieuwe producten op de markt bracht in opdracht van vijf van de tien grootste CPG-ondernemingen, waaronder Coca-Cola en Kraft. Daarnaast zette mevr. Rosner internationale samenwerkingsverbanden met SAP en J. D. Power & Associates in werking en realiseerde ze een groei van 300 procent in boekingen op jaarbasis. Tijdens haar periode als Vice President van Worldwide Marketing bij BroadVision Inc. was ze verantwoordelijk voor de transformatie van het wereldwijde merk en de boodschap, gaf ze leiding aan een team voor het lanceren van vier nieuwe productlijnen en fungeerde ze daarmee als aanjager voor de groei van 1200 procent van het aandelenkapitaal. Mevr. Rosner bekleedde tevens marketingfuncties bij Brio Technology, DecisionPoint, SGI en Oracle.

Mevr. Rosner ontving in 2013 de titel “Silicon Valley Woman of Influence” en “B2B Marketer of the Year” van de Sage Group en The Wall Street Journal, won de OMMA en Silver Anvil award voor geïntegreerde marketingcampagnes en ontving in 2011 de titel van “Great Mind” van The Advertising Research Foundation. In verband met haar passie voor het delen van haar ervaring uit de praktijk, heeft Mevr. Rosner opgetreden als gastdocent aan de Hass School of Business, Stanford en de Tuck School of Business. Ze beschikt over een Bachelor’s degree (Summa Cum Laude en Phi Bèta Kappa) in Engelse Literatuur van de University of Maryland.

“Neustar heeft het allemaal: waardevolle technische middelen, een fantastisch team en een boeiend verhaal,” aldus mevr. Rosner. “Wij zijn de onbetwiste bron voor ‘gezaghebbende identiteit’ en stellen merken in staat te beschermen, te promoten en te profiteren, allemaal in één enkele workflow. En we stellen bedrijven in staat hun diensten af te stemmen op de juiste persoon, elke keer weer.”

Over Neustar

Neustar, Inc. (NYSE:NSR) is de eerste real-time provider van op de cloud gebaseerde informatiediensten en data-analyse die professionals op het gebied van marketing en IT-beveiliging in staat stellen om hun bedrijven naar een hoger plan te tillen en te beschermen. Toegewijd tot privacy en neutraliteit, exploiteert Neustar complexe dataregisters en maakt Neustar gebruik van haar expertise om bruikbare, op data gebaseerde inzichten te bieden die cliënten helpen in real-time zakelijke beslissingen met grote financiële impact te maken bij elke afzonderlijke interactie met de klant. Meer informatie is te vinden op www.neustar.biz.

Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal welke als enige juridische geldigheid beoogt.

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