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Neustar beruft Veteranin für Markentransformation Lisa Joy Rosner zum Chief Marketing Officer

Neustar, Inc. (NYSE:NSR), ein vertrauenswürdiger, neutraler Anbieter von Echtzeitinformationen und -Analytik, hat heute Lisa Joy Rosner zum Chief Marketing Officer berufen. Mit mehr als zwei Jahrzehnten Erfahrung auf dem Gebiet des Aufbaus und der Transformation von Technologiemarken, in denen sie schnelle Umsatzsteigerungen erzielte und hochwertige Partnerschaften anbahnte, wird Rosner nun für das Unternehmens- und Marken-Marketing des gesamten Produkt- und Dienstleistungsportfolios von Neustar zuständig sein. Sie wird direkt an CEO Lisa Hook berichten.

„Der Ruf und die Erfolgsbilanz von Lisa Joy sprechen für sich“, sagte Hook. „Sie verfügt über die perfekte Mischung aus Marketingfachkompetenz, strategischer Denkweise und insbesondere konsequenter Umsetzung, um Wachstum und Innovation bei Neustar zu beflügeln. Lisa Joy hat eine große Leidenschaft für Daten, Analytik und individueller Personalisierung, Eigenschaften, die sich perfekt mit unserer Vision decken. Ich weiß, dass sie unsere Marke auf die nächste Ebene führen wird und wir freuen uns sehr, sie an Bord zu haben.“

Rosner ist eine ausgezeichnete CMO, die bereits Patente angemeldet hat. Sie verfügt über Erfahrungen bei der Gründung und Markenbildung von Firmen für Unternehmenssoftware, die in Daten-, Analytik-, E-Commerce-, Personalisierungs-, Social-Business- und Cloud-Märkten tätig sind. Im Laufe ihrer Karriere prägte sie die Marken von vier Unternehmen neu, rief drei Unternehmen ins Leben und trug damit zu einer Marktkapitalisierung im Umfang von 1,5 Milliarden US-Dollar bei. Sie ist für ihre kreative und didaktische Herangehensweise an das B2B-Marketing mit Schwerpunkt auf Marketing für CMOs und CIOs bekannt.

Vor ihrem Eintritt bei Neustar leitete Rosner die Markentransformation für den Anbieter von Display-, E-Mail-, und Web-Personalisierung MyBuys, bei dem sie zuvor als Vice President of Marketing tätig war und das Unternehmen gründete, die Kategorie „personalisierte Produktempfehlungen“ definierte und das Unternehmen zum Marktführer machte. Zuletzt war sie als CMO beim Anbieter für soziale Intelligenz, NetBase, tätig. Dort setzte sie die Neupositionierung und den Relaunch der Marke um und realisierte Produktneueinführungen, die von fünf der zehn größten Unternehmen der Konsumgüterindustrie, darunter Coca-Cola und Kraft, in Auftrag gegeben wurden. Darüber hinaus mobilisierte Rosner weltweite Partnerschaften mit SAP und J. D. Power & Associates und steigerte die Bestellungen um 300 Prozent im Jahresvergleich. Während ihrer Tätigkeit als Vice President of Worldwide Marketing bei BroadVision Inc. begleitete sie die Transformation der weltweiten Marke und der Ansprache, führte ein Team, das vier neue Produktlinien einführte, und wirkte dadurch als Katalysator bei einem Börsenwachstum von 1.200 Prozent. Darüber hinaus bekleidete Rosner Marketingpositionen bei Brio Technology, DecisionPoint, SGI und Oracle.

2013 wurde Rosner von der Sage Group und The Wall Street Journal zur „Silicon Valley Woman of Influence“ und „B2B Marketer of the Year“ gekürt, erhielt OMMA und Silver Anvil Awards für integrierte Marketingkampagnen und wurde von der Advertising Research Foundation im Jahr 2011 als „Great Mind“ geehrt. Sie vermittelt mit Leidenschaft ihr praxisorientiertes Wissen und war Gastdozentin an der Hass School of Business, Stanford, und der Tuck School of Business. Sie hat einen Bachelor-Abschluss (Summa Cum Laude und Phi Beta Kappa) in englischer Literatur von der Universität Maryland.

„Neustar bietet alles: wertvolle Technologien, ein fantastisches Team und überzeugende Erfolge“, so Rosner. „Wir sind die maßgebliche Quelle für ‚aussagekräftige Identität‘ und tragen so zu Schutz, Förderung und Gewinn von Marken in einem einzigen Workflow bei. Und wir ermöglichen Unternehmen, ihre Dienstleistungen jedes Mal mit der richtigen Person zu verknüpfen.“

Über Neustar

Neustar, Inc. (NYSE:NSR) ist der erste Echtzeitanbieter von cloudbasierten Informationsdienstleistungen und Datenanalysen. Er ermöglicht es Fachleuten für Marketing und IT-Sicherheit, ihre Unternehmen zu fördern und zu schützen. Neustar betreibt komplexe Datenregister mit hohem Engagement für Privatsphäre und Neutralität und nutzt seine Fachkompetenz, um verwertbare, datengestützte Erkenntnisse bereitzustellen, die den Kunden helfen, fundierte Geschäftsentscheidungen für jede einzelne Kundeninteraktion in Echtzeit zu treffen. Weitere Informationen finden Sie unter www.neustar.biz.

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