Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

Performics Promotes Michael Kahn to Worldwide CEO

Performics, the world leading performance marketing agency, today announced the promotion of Michael Kahn to the position of Chief Executive Officer, Performics - Worldwide. He succeeds Daina Middleton who has accepted a senior role at Twitter.

Michael Kahn was formerly Worldwide President with responsibility for business development and leading key clients.

The position reports to Tim Jones, CEO and Chairman of ZenithOptimedia - North America and Chairman, Performics - Worldwide, who said, “Michael Kahn or ‘MK’ as he is affectionately referred to, steps into this position with the full support of the company and its management and clients because through his long tenure at the company he has achieved such respect and popularity. His drive and enthusiasm are infectious and he has been a key figure in the success Performics has achieved in recent years. MK is yet another example of how, through careful planning, we are able to successfully promote from within.”

Michael Kahn added, “I am honored and energized by this awesome opportunity to lead Performics and our best in class global performance marketing capability. The opportunity to drive our clients’ businesses across borders and all forms of biddable, optimizable and measurable media is expansive, and our team’s passion to perform is exceptional. I look forward to leading our network into its dynamic future.”

Daina Middleton said, "I will be forever thankful for my time spent with such a fabulous team of smart, talented individuals, and am confident Performics' future is bright as the leading global performance marketing company."

Michael Kahn began his career on the traditional advertising side at agencies such as Ketchum, J. Walter Thompson and DDB before going online in 1998 when he lead the launch and roll out of eCommerce pure play Art.com. He joined Performics in 2005 with responsibilities to lead Client Services and has worked across Business Development, Marketing, Communications and on the agency’s Global Expansion.

Since Performics was acquired from Google and put under ZenithOptimedia’s wing four years ago, the company in the U.S. has doubled in size. At the same time the company has embarked on a global expansion that has created a worldwide network of Performics companies in more than 30 markets across the world offering the full spectrum of data driven, performance marketing services.

About Performics

The original Performance Marketing agency, Performics applies highly-accountable principles of search and performance marketing to drive relevant connections across owned, paid and earned media. Its proven approach combines tenured digital pioneers and proprietary technology to yield outstanding results: In 2011, Performics’ digital strategies delivered more than $1B+ in direct eCommerce sales and generated more than 100M actions and leads. Its performance specialists are certified experts and recognized thought leaders across integrated planning, biddable media, content strategy/optimization and analytics. Performics serves over 200 clients across 34 markets worldwide. www.performics.com

About ZenithOptimedia

ZenithOptimedia – www.zenithoptimedia.com – is a leading global media services network with 250 offices in 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimization, performance media and content creation. Our Key clients include Armani Group, Aviva, Electrolux, General Mills, JPMorgan Chase, Kohl’s, Lactalis, LVMH, Nestlé, News Corporation, Nintendo, L'Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...