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Performics Promotes Michael Kahn to Worldwide CEO

Performics, the world leading performance marketing agency, today announced the promotion of Michael Kahn to the position of Chief Executive Officer, Performics - Worldwide. He succeeds Daina Middleton who has accepted a senior role at Twitter.

Michael Kahn was formerly Worldwide President with responsibility for business development and leading key clients.

The position reports to Tim Jones, CEO and Chairman of ZenithOptimedia - North America and Chairman, Performics - Worldwide, who said, “Michael Kahn or ‘MK’ as he is affectionately referred to, steps into this position with the full support of the company and its management and clients because through his long tenure at the company he has achieved such respect and popularity. His drive and enthusiasm are infectious and he has been a key figure in the success Performics has achieved in recent years. MK is yet another example of how, through careful planning, we are able to successfully promote from within.”

Michael Kahn added, “I am honored and energized by this awesome opportunity to lead Performics and our best in class global performance marketing capability. The opportunity to drive our clients’ businesses across borders and all forms of biddable, optimizable and measurable media is expansive, and our team’s passion to perform is exceptional. I look forward to leading our network into its dynamic future.”

Daina Middleton said, "I will be forever thankful for my time spent with such a fabulous team of smart, talented individuals, and am confident Performics' future is bright as the leading global performance marketing company."

Michael Kahn began his career on the traditional advertising side at agencies such as Ketchum, J. Walter Thompson and DDB before going online in 1998 when he lead the launch and roll out of eCommerce pure play Art.com. He joined Performics in 2005 with responsibilities to lead Client Services and has worked across Business Development, Marketing, Communications and on the agency’s Global Expansion.

Since Performics was acquired from Google and put under ZenithOptimedia’s wing four years ago, the company in the U.S. has doubled in size. At the same time the company has embarked on a global expansion that has created a worldwide network of Performics companies in more than 30 markets across the world offering the full spectrum of data driven, performance marketing services.

About Performics

The original Performance Marketing agency, Performics applies highly-accountable principles of search and performance marketing to drive relevant connections across owned, paid and earned media. Its proven approach combines tenured digital pioneers and proprietary technology to yield outstanding results: In 2011, Performics’ digital strategies delivered more than $1B+ in direct eCommerce sales and generated more than 100M actions and leads. Its performance specialists are certified experts and recognized thought leaders across integrated planning, biddable media, content strategy/optimization and analytics. Performics serves over 200 clients across 34 markets worldwide. www.performics.com

About ZenithOptimedia

ZenithOptimedia – www.zenithoptimedia.com – is a leading global media services network with 250 offices in 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimization, performance media and content creation. Our Key clients include Armani Group, Aviva, Electrolux, General Mills, JPMorgan Chase, Kohl’s, Lactalis, LVMH, Nestlé, News Corporation, Nintendo, L'Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals.

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