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SiriusDecisions Recognizes the Recipients of the Programs of the Year at Annual Summit

SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, announced the recipients for its Programs of the Year at the ninth annual SiriusDecisions Summit, which is being held May 21-23 at the Hyatt Regency in Orlando, Fla.

The honorees were selected from a field of leading b-to-b organizations that have achieved significant and innovative results in sales, marketing and product integration using SiriusDecisions’ research and frameworks. Recipients were selected based on their accomplishments in the following categories:

Account-Based Marketing (ABM) – Measuring results and aligning marketing and product management to build an account-based ecosystem.

  • Adobe
  • Ariba
  • CSC
  • EMC
  • Oracle

Channel Programs – Using data, analytics and next-generation metrics to develop the most effective channel demand creation strategies, and discover ways to better transfer knowledge and skills to partners so that they are better able to sell and market on their own.

  • Dassault Systems
  • HP
  • OnBase by Hyland
  • VMware

Demand Creation – Coordinating demand efforts across sales, marketing and product to drive greater productivity, more qualified leads and faster sales.

  • DocuSign
  • Siemens
  • Spiceworks
  • Zebra Technologies

Sales Enablement – Achieving excellence in the four critical areas highly effective enablement leaders focus on, including onboarding, sales asset management, social selling and leveraging mobile tools.

  • ADP
  • Hootsuite
  • Hyland Software

Influencer Relations – Discovering how successful influencer programs can help an organization drive more valuable influencer relationships and outcomes by using unique approaches to target and interact with both traditional and non-traditional influencer types.

  • Lattice
  • LinkedIn
  • Polycom
  • SAP

Supporting Quote

  • “The Programs of the Year celebrate successful sales, marketing and product alignment efforts in a range of b-to-b organizations,” said John Neeson, Managing Director of SiriusDecisions. “Our theme for this year’s Summit is exploring how the transformation of those three critical areas enables intelligent growth. SiriusDecisions’ awards will inspire attendees to better align their revenue-facing functions through real-world, best-of-breed examples of transformative change.”

Resources

Tags

SiriusDecisions, Summit 2014, Transformation Intelligent Growth, Marketing, Sales, Product Integration, Alignment, Leadership, Innovation, B-to-B Growth, Account-Based Marketing, Channel, Demand Creation, Enablement, Influencer Relations

About SiriusDecisions

SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

For more information, visit www.siriusdecisions.com.

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