Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

American Medical Systems Uses Qstream(R) Mobile Platform to Boost Sales Rep Knowledge -- and Make It Last

Qstream's Powerfully Simple, Game-Based Approach Helps Leading Medical Device Company Overcome the "Forgetting Curve" and Achieve Unprecedented Engagement

BURLINGTON, MA--(Marketwired - May 29, 2014) - Qstream today announced that its scientifically proven, game-based mobile platform is being used by American Medical Systems (AMS), a subsidiary of Endo International, to help sales reps remember what they need to know for effective selling. As AMS launches its sixth Qstream initiative this week in support of the company's successful prostate health product line, the ongoing results highlight the power of Qstream's minutes-a-day approach to preparing customer-facing teams for the kind of dynamic, value-added conversations they need to succeed in today's complex selling environments.

"Very few times do you come across something so simple, intuitive and valuable to helping sales reps change their game," said Ryan Casey, Manager of Global Curriculum Design and Development at AMS, which provides world-class medical devices and therapies to restore pelvic health. "After just nine months, Qstream is now built into our culture as a way of going beyond the fire hose of product information we give to sales reps during Plan of Action (PoA) sales meetings. It's fun, non-intrusive, works on mobile devices, and helps reps to have the level of conversations that clients require to make purchasing decisions. Even previously skeptical reps are now asking for more Qstreams. I certainly don't get that sort of response from other initiatives." 

For years AMS found that sales rep recall of foundational information for sales success would decline in as little as two weeks following a sales meeting -- and initiatives to boost recall such as post-event email quizzes were less than effective. In a highly competitive marketplace where the physicians and hospital decision makers are increasingly more difficult to reach, AMS sales managers needed their reps to differentiate quickly and sell consultatively -- not simply deliver product details -- while adhering to regulatory guidelines. During their initial pilot last fall, Qstream was able to drive post-event mastery score from a baseline of 68% to upwards of 92%, with over 96% engagement. 

In January 2014, AMS debuted three new Qstream initiatives, one for each of its three business units -- women's health, men's health, and prostate health -- following the annual kickoff meeting to make sure reps retained the information related there. AMS also debuted a separate international program in seven languages. The program achieved over 90% engagement and sizable improvements in post-event retention. Every two days reps respond to simple, scenario-based Q&A challenges in just minutes using any smartphone or mobile device. Game mechanics make the experience fun and engaging as reps compete for points on the leaderboard based on their responses.

"While we love that Qstream provides us with data on what reps know, the real proof are the sales reps who say, 'I know this information now and used it while selling because of Qstream.' That's success," Casey added.

Developed at Harvard, Qstream offers a powerfully simple -- and highly scalable -- approach to driving sales effectiveness. In nearly two dozen randomized trials, Qstream has been clinically proven to increase long-term retention and durably change on-the-job behaviors. The platform's sophisticated analytics engine captures dozens of critical data points and instantly transforms them into actionable insights for sales managers, such as opportunities for tailored coaching.

About Qstream 
Today Qstream's mobile SaaS solution is used by six of the world's top 10 pharmaceutical companies, and by industry leaders such as Oracle, Charles Schwab and SunGard, as well as a growing network of industry solution providers who deploy engaging Qstream-powered programs to transform their clients' enterprise sales teams. To learn more, visit Qstream.com, follow us @Qstream or like us at facebook.com/Qstream.

Media Contacts:
Mary Kae Marinac 
MKM Corporate Communications 
[email protected]
+1 978-685-3136 

Lisa Clark
Vice President of Marketing
[email protected]
+1 781-214-4528

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...