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Shaw + Scott Launches New Campaign Solution, Adds Two Industry Vets to Management Team

Digital Marketing Veterans Jamie Frech and YJ Choi Join Growing Seattle-Based Digital Marketing Agency

SEATTLE, WA -- (Marketwired) -- 06/09/14 -- Shaw + Scott, a Seattle-based digital marketing agency dedicated to helping clients improve the lifetime value of their customers, today announced it has launched a new solution set to help clients plan and orchestrate their most sophisticated email marketing campaigns. Dubbed "Campaign Production Services" the new offering includes coding, building, testing and deployment to complement the agency's highly regarded strategic, analytic, and creative services. To support this new solution, Shaw + Scott also announced that two respected industry veterans have joined its management team: Jamie Frech, will serve as the agency's new Vice President, Strategic Accounts while YJ Choi, will assume the role of Director, Campaign Services.

"We founded Shaw & Scott more than five years ago to help our client partners navigate and win in the increasingly complex realm of customer relationship marketing. In this time, we have built significant expertise around helping clients large and small create and implement customized email campaigns that align with their business objectives," said Melissa Shaw, Founding Partner at Shaw + Scott. "With this new integrated solution in place, along with the addition of Jamie and YJ to key roles within the agency, we are well positioned to help our clients meet their most challenging digital marketing goals."

The Campaign Production Services solution from Shaw + Scott is designed to support highly dynamic, multi-brand, and global campaigns. From individual email campaigns to complex lifecycle and transactional marketing programs, the technical experts at Shaw + Scott are capable of providing a full range of campaign services, including: campaign production services, HTML development, lifecycle orchestration, responsive design, API and data integrations as well as other key services to deliver flawless campaign execution. The team is well-versed in all of the major email service provider platforms, including ExactTarget, Oracle/Responsys, and Silverpop.

Yongjoon (YJ) Choi comes to Shaw + Scott with close to 15 years of interactive marketing and campaign experience. Prior to joining Shaw + Scott, YJ held multiple senior level roles at Responsys, the market leading provider of enterprise-scale cloud-based B2C marketing software. Some of these roles included working in the Professional Services group as a Consultant, Senior Product Consultant, and Technical Services Consultant. YJ also managed the Seattle region's Campaign Services team. YJ received his BA in Communications and Economics from the University of Washington.

As the new resident digital CRM expert at Shaw + Scott, Jamie Frech is able to untangle complex business requirements and guide clients to more effective marketing programs and higher ROI. Her career spans more than 15 years working with innovative brands such as the NBA, Kohl's Department Stores, UnderArmour, Warner Bros., Ford Motor Company, Quicken Loans and Orbitz. Prior to joining the team at Shaw + Scott, Jamie served as Director of CRM for Orbitz Worldwide and has also held senior roles at Responsys, Wunderman and Beyond Interactive. Jamie received her BS in Anthropology and Zoology from the University of Michigan.

About Shaw + Scott
Shaw + Scott was founded in 2009 by Melissa Shaw and Julian Scott to deliver a full range of digital marketing solutions to client organizations across a spectrum of industries and market verticals. Recognized brands including Alaska Airlines, REI, Snapfish, Virgin America, Harry & David, and Holland America rely on the digital marketing experts at Shaw + Scott to conceive, design, build, and implement marketing campaigns that drive bottom line results and positive customer experiences. To learn more, visit the Shaw + Scott website at http://www.shawscott.com

Press Contact:
Robert Nachbar
Kismet Communications
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