Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

Oracle Marketing Cloud Expands the Industry's Most Comprehensive Marketing Technology Ecosystem

Oracle Marketing AppCloud and Oracle BlueKai Data Partners Enable Marketers to More Easily Create Ideal Customers

SAN FRANCISCO, CA -- (Marketwired) -- 07/16/14 -- Oracle Marketing Cloud Interact 2014 -- Oracle (NYSE: ORCL)

News Summary
In order to help marketers take full advantage of the rapidly changing digital marketing technology landscape, Oracle Marketing Cloud has added more than 350 marketing applications and data partners over the past year to deliver the industry's largest marketing technology ecosystem. With the Oracle Marketing AppCloud and Oracle's BlueKai data and activation partners, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

News Facts

  • To help customers simplify marketing efforts and enhance the customer experience, Oracle today shared new details of its modern marketing ecosystem at Oracle Marketing Cloud Interact 2014 in San Francisco.
  • As a part of Oracle Marketing Cloud, the Oracle Marketing AppCloud now features the industry's most comprehensive marketing technology ecosystem, offering Oracle customers the broadest set of marketing apps and data services required to extend and optimize their technology investments.
  • The Oracle Marketing AppCloud, formerly the Oracle Eloqua AppCloud, now features more than 235 fully integrated and scalable apps and is the largest AppCloud ecosystem built specifically for marketers.
  • The Oracle Marketing AppCloud's open architecture simplifies development and delivery of cross-channel marketing campaigns and has added technologies to enhance the customer experience across online, offline, mobile, social, and display.
  • The Oracle BlueKai Data Partner Program is a comprehensive network of approximately 300 dedicated partners, including data partners, media partners, privacy partners, and technology app partners who source or leverage Oracle BlueKai data to inform solutions beyond ad targeting.

Expand and Enrich Marketing Efforts with Oracle Marketing AppCloud

  • The 235 apps within the Oracle Marketing AppCloud span the breadth of marketing, from web conferencing platforms and social media services to cloud-based translation services.
  • By supporting more fully integrated applications than any other marketing cloud platform, the Oracle Marketing AppCloud helps marketers to more easily deliver cross-channel campaigns, capture and track the digital body language of prospects and customers, develop actionable insights, and extend the reach of marketing campaigns.
  • More than 80 percent of Oracle Eloqua customers use at least one AppCloud application; on average, customers are using nine different apps.
  • The Oracle Marketing AppCloud makes it easy for marketers to quickly integrate apps directly into their campaigns to extend the industry's most customer-centric, easy-to-use, and enterprise-ready marketing cloud.

Greater Marketing Audience Intelligence with Oracle BlueKai Data Partners

  • The program helps marketers access the tools, technologies, and channels that enable them to get the right message in front of the right audience by seamlessly activating audience data across any marketing channel.
  • With this comprehensive partner ecosystem, Oracle Marketing Cloud offers customers dynamic creative optimization, website content customization, real-time customer experience, look-alike modeling, and ad targeting capabilities in online, mobile, video, search, and social.
  • Oracle's BlueKai, a leading data management platform and a recent addition to Oracle Marketing Cloud, helps marketers create personalized experiences across marketing interactions by making audience data simple to integrate and actionable.

Supporting Quote

  • "Modern marketing is changing rapidly, and organizations require flexible and scalable solutions that can easily extend and enhance their marketing efforts to deliver the most effective campaigns," said Kevin Akeroyd, Oracle Marketing Cloud general manager and senior vice president. "We'll continue to grow the Oracle Marketing Cloud ecosystem to provide customers with unmatched access to a comprehensive and fully integrated suite of data services and applications. This can not only reduce IT complexity but also give marketers quick and easy access to the solutions they need to find and develop their ideal customers."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info
Jessica Elkus
Oracle
+1.415.278.5410
Email Contact

Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.