Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Microservices Expo, Industrial IoT, IBM Cloud, Weblogic

Microservices Expo: Article

SOA-Based Inter-Organizational Architectural Framework For B2B Marketplaces

Catalyzing inter-organizational collaboration and transactions

Above the data item-level interoperability there has to be the document-level interoperability that ensures that both sides of a transaction understand the documents made up of the mutually understood data items. This again can be based on horizontal standards like UBL, vertical-specific vocabularies like ACORD, or specific ontologies pertaining to the transaction.

At the top is the functionality-cum-service-level interoperability where both participants in the transaction understand the capabilities of the other by getting to understand the functional details of the services offered on the auctions. This kind of capability could be described in standards like WSDL or ebXML CPP. However, the matching process may involve some kind of exchange between the participants leading to a shared understanding of the services or functionality.
4)  Registry management: This is the component that interacts with the registry and with the matching engine.
5)  Process Orchestration: Some marketplace processes involving coarse-grained functionality require the orchestration of multiple partner services. For example, a buy request coming in from the customer would first invoke the Catalog listing service and then other partner services such as Payment, Logistics, and Delivery Tracking.
6)  Transaction Management: It's responsible for maintaining transactions across multiple invocations.

The Workings of the Architecture
Now we'll explain the workings of the proposed architecture for a public B2B marketplace (Figure 1) using a typical buyer scenario. In this scenario, the buyer intends to buy 1,000 batteries (UNSPC Classification No. 26-11-17-09) through the B2B marketplace by placing a listing in the buyer Catalog. The buyer wants to invoke the Reverse Auction service as well as the partner services such as Payment and Logistics, which are offered by third-party vendors. In Step (1) the buyer sends a request to the B2B marketplace systems. This request is verified at the marketplace layer and transmitted to the UDDI/ebXML registry to check for the availability of the Reverse Auction service in Step (2). In Step (3) the service integration bus transmits this service request to the matching engine and gets a response in Step (4). In Step (5) the UDDI/ebXML registry contacts the Buyer service and invokes the Catalog listing service followed by the Reverse Auction service. In Step (6) the Buyer service application sends a request to the B2B marketplace layer, which in turn directs the request to the third-party Payment and Logistics services in Step (7) that are offered by the partners. Steps (8) and (9) capture the responses from the third-party services as well as the B2B marketplace layer. Step (10) depicts the response from the Buyer services to the B2B marketplace layer and Step (11) depicts the response to the buyer about the results of the auction. In Steps (12) and (13) the seller of the batteries is notified of the sale. In this scenario the B2B marketplace layer acts as a key intermediary, redirecting the queries from various applications and services to and from the external UDDI. On implementing the Web Services-based SOA, the B2B marketplace acts as the service provider by offering services that are self-contained, self-describing, and modular. In most cases the B2B marketplace's services either have to be invoked by customers or it may have to interact with the services of its partners (e.g. Payment service).

The technology adoption trend is shifting to a scenario where the customers of a B2B marketplace need to interoperate not only with the B2B marketplace but with third-party service providers. So the B2B marketplace must be able to offer a single flexible point source for inter-organizational commerce. Web Services-based SOA shows promise in enabling inter-organizational commerce at a reduced cost by leveraging the existing investment in legacy systems and thereby increasing the efficiency of these enterprises. Web Services increase flexibility by offering the chance of creating flexible new business processes out of the existing IT infrastructure. To that end, we outlined a reference architecture that leverages Web Services and handles all the functionalities of a B2B marketplace. The architecture described provides core service orientation to the B2B marketplace. It can be considered a baseline architecture for all B2B marketplace enablements. The architecture enables truly flexible integration among the internal systems of the B2B marketplace and its customers along with those of its partners using Web Services. It also enables existing legacy applications to take part in the overall business architecture. Integration with the systems of the B2B marketplace' partners is also eased.

Web Services allows the internal and external stakeholders of B2B marketplaces to protect existing IT investments and make incremental investments over existing systems. The following are some of the benefits for B2B marketplaces in implementing a Web Services-based architecture:

  1. Web Services-based IT architecture would let the B2B marketplace offer its applications as services across its customers and partners providing increased flexibility and reuse
  2. Web Services would enable the B2B marketplace systems to be compatible with other internal systems without considerable effort interfacing
  3. A Web Services-based architecture would integrate the disparate systems so the B2B marketplace could extract data from various databases, applications, and processes. This would empower the B2B marketplace to make decisions based on the transaction trends and customer preferences and also have better planning.
  4. Web Services-based IT architecture would allow the B2B marketplace to service the requests of its customers regardless of the channels through which they want to access the service (e.g., a PDA) and thereby improve customer loyalty.

More Stories By Dr. Srinivas Padmanabhuni

Dr. Srinivas Padmanabhuni is a principal researcher with the Web Services Centre of Excellence in SETLabs, Infosys Technologies, and specializes in Web Services, service-oriented architecture, and grid technologies alongside pursuing interests in Semantic Web, intelligent agents, and enterprise architecture. He has authored several papers in international conferences. Dr. Padmanabhuni holds a PhD degree in computing science from University of Alberta, Edmonton, Canada.

More Stories By Dr. Jai Ganesh

Dr. Jai Ganesh is a Research Associate with the technology research division of Infosys Technologies Limited. He obtained his PhD in information systems from the Indian Institute of Management Bangalore (IIMB) in 2003 and holds an MBA degree in corporate strategy and marketing. His research focuses on Web services, IT strategy and adaptive enterprises.

His research has been published in journals such as Information and Management, Journal of Global Information Management, International Journal of Retail and Distribution Management, etc. and conferences such as AMCIS, ICWS, ICEC, ICEB etc. He serves as a reviewer for a number of peer-reviewed journals and conferences, and has consulted for many software firms.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.