Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Java IoT

Java IoT: Article

Sun Is Intent on Growing the Market

Rich Green Unveils Bold New Trajectory for Java

(June 12, 2003) - It was "One Architecture" day here yesterday at the Moscone Center in San Francisco, where JavaOne 2003 is being held for the eighth successive year.

Day Two began with a warm-up routine by "engineer/comedian" Don McMillan - a former chip designer and a full-blown member of the SunOffice team, with an MSEE from MIT and a unique line in developer-oriented humor. (" 'Linux' is a Latin word meaning: I don't do Windows")

No sooner had John Gage, chief researcher and director of Sun's Science Office, introduced the day's opening speaker, Rich Green, Sun's VP of Sun Developer Tools and Java Software, than Green was beckoning Jonathan Schwartz back onto the same stage that he had dominated so successfully at Monday's opening keynote.

A special announcement. Hot off the press.

Schwartz, Sun’s EVP of Software, announced that - per a newly-inked agreement - "HP will now be shipping Java on all of their PCs and all of their personal systems." To a spontaneous round of applause from the Java faithful, Schwartz publicly thanked all those HP employees who might happen to be in the audience.

Green then announced that Sun and Dell, too, had reached a brand-new understanding: the latest version of Java will be delivered on all Dell's computers running Windows and Linux. "So we’re doing our absolute utmost to make sure that Java is everywhere…" remarked Schwartz, before turning the stage back over to Rich Green.

"Turning up the developer volume"

Carefully clad in developer-friendly jeans and black turtleneck, Green addressed the key question of the week: what is Sun doing for Java developers? How is Sun, in a nice turn of phrase, "turning up the developer volume"?

There are 3 million developers currently writing for the Java platform, Green noted, and one metric Sun uses for measuring software platforms and assessing how well things are going is to look at how many lines of code has the developer community has written, divided by the number of lines of code Sun has written.

"If it grows," Green said, "Then that is good. And this number is indeed growing."

"We have a plan," he continued. "More of the same. Continue to build great technology. Continue to work with the community. Bring more folks to the platform, create new opportunities (mobile devices, Java Cards, etc.) and further energize the community to add power and substance to the Java platform."

Worldwide, Green pointed out, IDC predicts an increase from 7.8 million professional developers in 2001 to 13.3 million by 2006. Then, in a compellingly simply formula, he broke down the universe of developers into four types, represented by four quadrants.

Quadrant number one, Green said, is the Technologist - in other words, the archetypical early-adopter, top-line developer such as comes to JavaOne. Quadrant number two is the Enterprise Architect.

Quadrant number three is the Corporate Developer, described by Green as "folks who build apps of medium complexity and prefer not to write lots of code. They look at assembly rather than code to get the job done."

Quadrant number four is the Integrator – the developer involved mostly in EAI-like solutions, involved with, for example, taking legacy systems and wrapping them in standard interfaces, that kind of thing.

"Java's been successful in the top two quadrants," Green observed, before making the most telling point of his morning presentation: "It's a lot easier to build in the bottom two." Meaning, increase the market, the sheer number of developers.

"We all need to go after corporate developers next…"

In other words, he explained, lest anyone not follow the math, there just aren't that many folks like Java gurus James Gosling, Tim Lindholm, and Graham Hamilton - the lead architects of Java. There just aren’t thousands of developers of that caliber… let alone hundreds of thousands.

"The enormous growth opportunity," Green assured his audience, "is in the area of the corporate developer, and it's where we all need to go next…"

Green then recapped Sun's recent activities aimed at beginning this process, including JSR 223 as a way of bringing 3 million scripting programmers over to Java. He mentioned the improvements over the past 18 – 24 months to the Java platform, to support and promote ease of development – Java Server Faces, JDBC Row Sets, a metadata JSR, new mobile APIs to simplify mobile development.

But the message of the morning, just as Jonathan Schwartz had said in his keynote 24 hours previously, was that Java is now on a new trajectory: from Sun’s perspective, there is no higher priority than the expansion of the worldwide Java community from its "mere" 3 million… to five, ten, or whatever the ultimate number of millions might be.

In the words of the song - and no, this is not Rich Green’s song but the one that maybe came to the minds of a number of delegates to this year's JavaOne - "You gotta have a dream / If you don't have a dream / Then how you gonna have a dream come true?"

Let's see what Scott McNealy has to say about all this when he puts this conference to bed on Friday.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...