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SonyStyle.com Gets a Virtual Makeover With New Features and Customization Tools to Improve the Online Shopping Experience

SonyStyle.com Gets a Virtual Makeover With New Features and Customization Tools to Improve the Online Shopping Experience

SAN DIEGO, June 11 /PRNewswire/ -- Sony Electronics has unveiled a new and improved web site for e-commerce, offering consumers an effortless online resource to discover and shop for their favorite Sony products.

Whether online shoppers are hunting for the ideal gift, checking out specific product options, comparing different product models, or stocking up on movies, music and games, the enhanced SonyStyle.com site provides easier navigation, customer care and personalization tools to improve the overall shopping experience.

"Savvy shoppers are looking for resources to help identify the best product for their specific lifestyles," said Brian Siegel, vice president, SonyStyle.com. "In revising our online platform, we developed a best-in-class web experience by incorporating the features consumers expect from Sony. With enhanced features and tools, SonyStyle.com offers an easy-to-use resource to help people make smart buying decisions through any channel they prefer -- the web, telesales, Sony Style retail stores, or any of the hundreds of Sony retail partners."

The new SonyStyle.com features a central location where consumers can learn about an array of Sony products, including electronics, movies, music, video games, gaming hardware and accessories. The re-designed site also offers enhanced online features and resources, including:

-- Personalization Tools: Features that are tailored to each individual shopper including customized order information and a "wish list" to help consumers keep track of selected products. Consumers also can personalize many of their online purchases to better fit their individual styles and preferences by selecting one of the numerous exclusive MyStyle engraving and color options. -- Comparison Tools: Helping consumers review options and determine exactly what they want, shoppers can compare different Sony products by price and feature so they can make smarter purchasing decisions. They also can easily e-mail pages to friends or family members to get their input before a purchase is made. -- Seamless Navigation and Checkout: Provides intuitive navigation and a simplified checkout process. With the consumer's permission, the site can remember a shoppers' credit card information and offers a "save for later" option where they can return to their shopping cart at a later date without losing their product selections. Consumers are now offered more flexible shipping options, including 3-day delivery for most TVs. -- Sweepstakes: From now until June 26, 2007, consumers who visit the new SonyStyle.com can enter the "Surf in Style Sweepstakes" for a chance to win weekly prizes by answering Sony-related product questions. One lucky grand prize winner will receive an exciting Hawaiian vacation for six, including round-trip air travel, six-night hotel accommodations, a private screening of a Sony Pictures film, a Sony Handycam(R) camcorder with an underwater housing, and a Cyber-shot(R) digital camera with a marine pack to capture amazing memories, six "Surf's Up" Summer Fun Packs and more. Detailed information and official rules are available at http://www.sonystyle.com/surfsupsweeps. -- Sony Style Campus: Program offers students and their parents a selection of bundled personal computer products to fit the needs of today's college student, such as VAIO notebook computers packaged with an extended service plan, a mouse and a carrying case. Sony Electronics plans to launch other college-oriented products and promotional packages on SonyStyle.com throughout the year. These programs will also be available at Sony Style retail stores nationwide.

Sony Electronics, Inc.

CONTACT: Marcy Cohen of Sony Electronics, Inc., +1-201-930-6884,
marcy.cohen@am.sony.com; or Alexia Allina of Paine PR, +1-213-996-3796,
aallina@painepr.com, for Sony Electronics, Inc.

Web site: http://www.sonystyle.com/

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