Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Weblogic

Weblogic: Article

BEA WebLogic Platform: Enabling Complex Web Services

BEA WebLogic Platform: Enabling Complex Web Services

Web services. Who needs them? You will. Indeed, I have. As a proof of concept for a wireless company, I wrote an application that allowed users to manage a fantasy football team from any WAP-enabled handheld. Users could set their lineup for the big day, or add and drop players from their roster. You know, the basics of running a fantasy team. The only glitch was integrating with the fantasy football service provider, who didn't have an open API to their back-end business processes and information. Had they provided a Web service that allowed me to retrieve player information and send updates, my development time would have decreased dramatically and the robustness of my application would have improved as well.

Why wasn't it an open Web service? In the past, I've been a skeptic about the value of Web services (until I needed one!). Even with all the Web services companies popping up these days, I still feel there are roadblocks ahead for wide adoption. Those I see center on the lack of adaption to alternative business processes and technical feasibility.

For instance, take the above example. A company offers a free service (e.g., fantasy football league) to millions of subscribers. A small fee is collected from members who purchase value-added services, but this revenue is nominal. How do you make money on this business model? I'll give you a hint. Did you see the Britney Spears commercials during the Super Bowl? You guessed it, advertising. Many companies offering "Web-serviceable" content on the Web are still reliant on advertising dollars. Web services promise to ease the trading of information. However, advertisers spending millions of dollars tend to frown on a technology that allows the circumvention of their promotions. Would you risk a multimillion-dollar advertising contract to build a Web service that opens your business up to the world, yet allows that world to filter out advertisements? The choice is hard to quantify, and I believe it's slowing the adoption of Web services today. My example is perhaps too focused on advertising-revenue­based firms, but illustrates my point. Businesses with established business processes and relationships are often unable to adapt their business models to be profitable using Web services. This lack of flexibility hinders adoption.

There are also technical hurdles preventing widespread adoption of Web services. One I'll cover today is the inability to perform complex transactions across multiple Web services hosted by numerous providers. To make Web services viable, the ability to perform asynchronous transactional communications is required. Some enablers include ebXML (Electronic Business eXtensible Markup Language) and BTP (Business Transaction Protocol), which allow businesses of any size to communicate across long-running business processes in a standard fashion. ebXML even provides semantics for advanced, asynchronous messages. However, the ability for providers to support asynchronous transactions is crucial to long-running, complex Web services. This is where the BEA WebLogic Platform shines. BEA's approach to Web services is to wrap EJBs and JMS destinations in SOAP wrappers. This approach uses the industry's strongest J2EE backbone, WebLogic Server, to support the asynchronous capabilities required to make Web services widely successful.

This issue of WLDJ features articles from Scott Dietzen, CTO of BEA, and Steve Chazin of Bowstreet. Scott elaborates on the impact of Web services on J2EE, while Steve talks about utilizing WebLogic Server to dynamically assemble applications with Web services. My confidence in Web services grows each time I hear about BEA's growing dedication to this technology.

Web services. Who needs 'em? If you don't already, you will, and BEA will provide the platform.

More Stories By Jason Westra

Jason Westra is the CTO of Verge Technologies Group, Inc. (www.vergecorp.com). Verge is a Boulder, CO based firm specializing in eBusiness solutions with Enterprise JavaBeans.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...