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Make the Internet Work for Your Intranet

Make the Internet Work for Your Intranet

Without exception, the Internet has dramatically changed the way business information is delivered and consumed. The proliferation of free information coupled with fee-based services that have migrated to the Web has proven overwhelming for the average knowledge worker. While every desktop is now a potential research library, few employees can afford the time necessary to seek out the information that can help them do their jobs.

In many cases, simply finding information can consume as much as 25% of the workweek as employees scour internal databases and external information sources (Forrester Research, Inc.).

Access to information is no longer the challenge; rather, timely, efficient access to the right information at the right time is the key to transforming information into insight. Nearly 70% of the Global 2000 offer employees some level of access to fee-based premium content, but the majority turn first to the public Web. Why? It is fast, self-service, and they understand the search and navigation metaphors. At Yahoo!, we've built a global business around helping people - both at home and at work - find information relevant to the task at hand. In fact, more than 33 million people turn to Yahoo! at work (over 71% reach), accounting for over 13 million work hours in November 2002 alone.

Ironically, the trend toward Web-based self-service has not lessened demands on CIOs, research departments, and corporate librarians to provide valuable business information. Rather, there is increased pressure to deliver more targeted information that is personal, timely, and relevant to the user's needs. As a result, companies must learn how to aggregate various types of information, integrate it into existing business systems and processes, and present it to users of varying functional roles or geography. That's a pretty tall order. The good news is that today's enterprise portals are becoming more than intranets - they are the next-generation delivery platform for business information throughout the enterprise.

Powerful Combination: BEA WebLogic Portal and My Yahoo! Enterprise Edition
Due to the rapid evolution of portal technology, companies can now provide sophisticated tools for managing dynamic business information at a lower cost than ever before. As an oft-recognized leader of the enterprise portal marketplace, BEA's WebLogic Portal serves as the platform of choice for some of the largest, most well-known companies in the world. Similarly, we've learned a thing or two over the years about what makes a great portal experience for the user (ever heard of My Yahoo!?). Together, we're committed to improving how business users seek, receive, and monitor the business information they need on a daily basis.

Yahoo! recently introduced My Yahoo! Enterprise Edition, an enterprise-class suite of Web-based tools and applications for managing dynamic content. My Yahoo! Enterprise Edition aggregates content from more than 2,700 sources and seamlessly blends it into over 100 different portlets before delivery to a corporate portal via a single feed. Soon we'll be adding nearly 800 premium business content sources so companies can rely on My Yahoo! Enterprise Edition for more of their external business news and trade information.

External Information Inside the Intranet Means Greater Worker Efficiency
As budgets continue to shrink, companies must find ways to do more with less. We strongly believe that enterprise portals with tightly integrated business information are the most powerful solution.

In addition to the high-level organizational benefits like productivity gains and greater utilization of existing IT investments, enterprise portals allow employees to stay informed about their company and customers, track competitors, and monitor market trends. In combination with internal company databases, business tools, and enterprise applications, external business information helps employees make better, faster, more informed decisions. In essence, it provides the broader context necessary to apply to their day-to-day job.

I urge you to learn more about My Yahoo! Enterprise Edition - visit us at http://enterprise.yahoo.com/portal/myee.

More Stories By Steve Boom

Steve Boom - As Senior Vice President for Yahoo! Enterprise Solutions, Steve Boom is charged with the development and strategic direction of Yahoo!’s delivery of solutions to the enterprise, including Web-based communications, collaboration and content solutions, as well as Yahoo! professional services and consulting. Boom is a key member of Yahoo!’s management team, and brings to this group a global focus, strong leadership, and a solid track record of delivering enterprise-class solutions to the Global 2000.

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