Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Java IoT, Weblogic

Java IoT: Article

BEA "Fires" SYS-CON, Launches New WebLogic Magazine

JDJ News Desk talks to WLDJ for its response.

  • Read IBM Has Widened Its Lead Over BEA, Gartner Confirms

    On Monday, May 17, 2004, Fawcette Technical Publications distributed an open letter from BEA asking for support for a new BEA magazine. The letter came just hours after WLDJ's May/June digital edition was published.

    "BEA Systems vice president of developer marketing, Cornelius Willis, writes an open letter to all BEA partners highlighting BEA's new partnership with Fawcette Technical Publications, Inc. and promoting WebLogic Pro to the partner community," said the e-mail. "The letter also explains the end of BEA's publishing relationship with SYS-CON."

    Following is a copy of Willis's letter:

    "To: BEA Strategic Partners
    From: Cornelius Willis, Vice President of Developer Marketing, BEA Systems
    Re: BEA's Transition to WebLogic Pro

    In February of 2004, BEA terminated its agreement with SYS-CON Media to publish the BEA WebLogic Developer's Journal, including any licenses to use BEA trademarks. We are no longer supporting this publisher with sponsorship of any publications.

    We are excited to be embarking on our new relationship with Fawcette Technical Publications, and launching a new magazine called WebLogic Pro. We're confident that WebLogic Pro will be an outstanding editorial product. It is the only publication we are recommending to our business partners for their articles and technical support. WebLogic Pro is the official magazine serving BEA's developer community, and the only publication licensed to use BEA trademarks at this time. WebLogic Pro is a free magazine, provided to any qualified subscriber.

    The first issue of the magazine will be distributed at eWorld in San Francisco. It will feature a cover story written by BEA CTO Scott Dietzen, and several articles and columns on SOA, including a guest feature from Gartner's Daryl Plummer.

    If you would like more information about BEA's new magazine, WebLogic Pro, please visit the Web site.

    We look forward to continuing to support you. Our new WebLogic Pro magazine joins a number of other exciting developer community efforts we are launching this spring, including greater online outreach, online developer education programs and more.

    Best Regards,
    Cornelius Willis"

    "We congratulate Willis and BEA on their announcement and wish them much success and good luck with their new magazine," said Jeremy Geelan, publisher of SYS-CON's WLDJ, the leading independent magazine for WebLogic professionals. "We have no doubt that this new magazine will be a great additional resource for BEA's customers and their user community. We wish them good luck."

    Geelan and Miles Silverman, vice president of sales and marketing at SYS-CON, spoke with the JDJ News Desk about the announcement

    JDJ News Desk: What does this announcement mean for WLDJ?
    Nothing. We launched WLDJ almost three years ago as an independent magazine to serve the WebLogic professional community, the same way we announced WebSphere Journal to serve IBM's WebSphere customers. We are successfully reaching all of our readers not only with WLDJ and WebSphere Journal but with all of our 14 leading i-technology magazines. WLDJ today is still a leading independent magazine, but with a much larger qualified circulation than three years ago. It is serving more BEA customers than BEA is aware of.

    JDJ News Desk: What about the publishing contract Willis is talking about?
    WLDJ has always been a leading independent voice for WebLogic professionals and always will be. It is an independent magazine that offers the best editorial content to its readers and the best advertising opportunities for its advertising partners. We think we are doing an exceptional job at that. WLDJ is a registered trademark of SYS-CON Media. We announced and started publishing both WLDJ and WebSphere Journal as a result of a demand from our readers and our advertising partners. The decision to launch WLDJ wasn't made by BEA and the decision to launch WebSphere Journal wasn't made by IBM. They are both independent SYS-CON magazines. Having said that, it makes sense for BEA to advertise in WLDJ and it makes sense for IBM to advertise in WebSphere Journal. That's entirely their decision and does not have any impact on what we do as an independent publisher.

    JDJ News Desk: Miles, how did BEA's announcement affect WLDJ advertising sales?
    Silverman: Great! It had a terrific impact on WLDJ's advertising sales. Our current issue, which will be available at eWorld, has the strongest ad revenue so far this year. The main reason for that is the incomparable value we bring to our advertising partners for every dollar they invest in WLDJ.

    We recently announced our membership in BPA. This will provide our advertisers with the exact circulation information for WLDJ, allowing them to compare it to other alternatives available to them and enabling them to make an educated decision. Also important is that WLDJ is an independent magazine published by the world's leading i-technology magazine publisher, and our readers trust its content more than any other resource.

    From our advertising partners' point of view, as Jeremy pointed out we reach more WebLogic readers and BEA customers than BEA knows about.

    JDJ News Desk: How is that possible?
    If a company decides to purchase and implement a certain software toolset, contractual details in many organizations are typically handled by purchasing departments. Software vendors will have the information and the customer contact details of their customers but their point contact in many cases is the same person who buys light bulbs, chairs, and office supplies in addition to software and hardware. He or she is not the developer or the user of the software of these companies.

    Software professionals come to publishers such as SYS-CON for a magazine they want to read. Our readers are not the purchasing agents. We launched WLDJ at the request of our readers, who wanted more WebLogic-specific topics. They wanted to see a magazine targeted directly to their daily work and interests. Out of the 1.2 million readers we reach every month, more than 40,000 are individually qualified to be WLDJ readers. That's why BEA comes to publishers, including WLDJ to promote and bring attendees to their eWorld as we are doing for them right now, and we help Sun to bring attendees to JavaOne. Magazine publishers are in the business of publishing magazines, so that's what we do best, reach thousands, and in many cases millions, of readers with a message.


  • More Stories By Java News Desk

    JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

    Comments (2)

    Share your thoughts on this story.

    Add your comment
    You must be signed in to add a comment. Sign-in | Register

    In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

    @ThingsExpo Stories
    The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
    DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
    With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
    DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
    DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
    DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
    Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
    Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
    Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
    Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
    Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
    The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
    Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
    Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
    As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
    Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
    The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
    Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
    DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
    Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...