Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Release Management , Agile Computing

Release Management : Article

Social Network Wars: Google + Everyone Else vs Facebook

Google, Orkut, LinkedIn, hi5, Friendster, Plaxo and Ning Strike Back

In a move to bolster its attempt to add a social layer on top of the entire suite of Google services, Google yesterday joined other leading social networking players in introducing a common set of standards to allow software developers to write cross-network programs. According to The New York Times the sites in the alliance "have a combined 100 million users, more than double the size of Facebook."

Director of product management at Google, Joe Kraus, told the Times that the alliance's cross-network platform is to be known as OpenSocial. It is, in essence, "Google + Everyone Else vs Facebook."

Rumors has been circulating for a number of weeks about a new set of APIs will allow developers to leverage Google’s social graph data, so that third parties can start pushing and pulling data into and out of Google and non-Google applications.

One of the Google luminaries mentioned as being behind the initiative is Brad Fitzpatrick, who was chief architect of Six Apart until he joined Google in August.

The full list of partners behind the alliance, which apparently won't be announced officially until tomorrow, includes Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle.

The APIs are due to become available shortly. Here's the link: code.google.com/apis/opensocial. [Not live yet as of this writing.] 

Raj Anand of the team behind Kwigg commented: "I’m really excited and can’t wait to get my hands dirty with OpenSocial !" He added: "Some possible issues are how they deal with spammers, who hosts the application etc. I’m confident they will have a strategy for it."

Rev2.org blogger Sid Yadav expressed it well. "With Google playing the tertiary party in the social networking game, things have just got a little more interesting. It’s a great time to be a developer."

Michael Arrington noted on TechCrunch that “The benefit of the Google approach is that developers can use much of their existing front end code and simply tailor it slightly for OpenSocial, so creating applications is even easier than on Facebook.”

Software developer Edwin Khodabakchian, who has played with OpenSocial for the past 6 weeks under NDA, today revealed:

"In a nutshell, OpenSocial is interesting because it allows widgets and applications to asks containers (iGoogle, Orkut and others) information about you, about your contacts and your friends, in a very simple and inter-operable way. It also formalizes the concept of activity stream so that some applications can contribute events and some other applications can filter them, mash them up and display them to the user.

OpenSocial is a natural evolution of shared-authentication systems: It makes a lot of sense for each application to NOT have to have its own copy of who you are, who your contacts and friends are.

OpenSocial is also a natural evolution of personalization frameworks such as iGoogle: widgets can offer much more value to users if they have a way to learn more about you and your friends."

Khodabakchian added: "OpenSocial is yet another proof that JSON-driven RESTful Web Services are the right abstraction layer for exposing services on the web and that people should look at sharpening their Javascript/Actionscript skills because that is where the next wave of innovation is going to take place.

Ning's Marc Andreessen spilled the OpenSocial beans earlier than most when he wrote a meticulously detailed blog entry entitled "Open Social: a new universe of social applications all over the web."

"My company, Ning, is participating in this week's launch of a new open web API called Open Social, which is being spearheaded by Google and joined by a wide range of partners including Google's own Orkut, LinkedIn, Hi5, Friendster, Salesforce.com, Oracle, iLike, Flixster, RockYou, and Slide," wrote Andreessen.

In a blog entry that merits reading in full, he began:

"In a nutshell, Open Social is an open web API that can be supported by two kinds of developers:

  • "Containers" -- social networking systems like Ning, Orkut, LinkedIn, Hi5, and Friendster, and...

  • "Apps" -- applications that want to be embedded within containers -- for example, the kinds of applications built by iLike, Flixster, Rockyou, and Slide.

This is the exact same concept as the Facebook platform, with two huge differences:

  • With the Facebook platform, only Facebook itself can be a "container" -- "apps" can only run within Facebook itself. In contrast, with Open Social, any social network can be an Open Social container and allow Open Social apps to run within it.

  • With the Facebook platform, app developers build to Facebook-proprietary languages and APIs such as FBML (Facebook Markup Language) and FQL (Facebook Query Language) -- those languages and APIs don't work anywhere other than Facebook -- and then the apps can only run within Facebook. In contrast, with Open Social, app developers can build to standard HTML and Javascript, and their apps can then run in any Open Social container.

If you recall how I previously described the Facebook platform as "a dramatic leap forward for the Internet industry", you'll understand why I think Open Social is the next big leap forward!"

Read the rest of Andreessen's blog here.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Paul Lamere 10/31/07 07:22:10 AM EDT

What is happening is that Google is quickly becoming the globally recognized entity in charge or defining the evolution of the Web

PartoviPlayingToo 10/31/07 06:26:47 AM EDT

Among the developers who are testing the program include key companies behind Facebook applications, such as music recommendation service iLike.

Update 10/31/07 06:21:16 AM EDT

The APIs should be available shortly. Here's the link: http://code.google.com/apis/opensocial

@ThingsExpo Stories
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...