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Exec Who Sought To Shutter WLDJ Leaves BEA Systems

A cautionary management tale about the importance of distinguishing correctly between your competitors and your partners

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  • Is There Life After BEA?
  • BEA "Fires" SYS-CON, Launches...

    Cornelius Willis, who joined BEA Systems from Microsoft less than a year ago as vice president of developer marketing and concentrated - as if one of his top priority projects - on shuttering WebLogic Developer's Journal and deciding to "sever all ties with SYS-CON Media," is no longer employed at BEA Systems.

    "I received a phone call from a Seattle area code last February," recalled Fuat Kircaali, publisher of WLDJ (formerly BEA WebLogic Developer's Journal).

    "The voice on the phone introduced himself as Cornelius Willis of BEA Systems and said he wanted to stop publishing WebLogic Developer's Journal immediately. We tried very hard to explain to him that, as the magazine was an independent publication owned by SYS-CON Media, it wasn't his decision. SYS-CON naturally decides independently of any vendor what to do with each one of our i-technology publications."

    Kircaali continued: "We didn't know at the time that Willis harbored aspirations of publishing his own magazine, which he subsequently launched with embarrassing results in its first couple of issues. Now we hear that he is no longer employed at BEA Systems. I believe this is very good news for BEA."

    WLDJ has been a critical source of leading WebLogic-specific technology articles, news, and information since its debut three years ago. Willis's attempts to shutter the magazine only served to make it even more successful. After BEA severed the connection with WLDJ and SYS-CON, the magazine's advertising revenue and its readership both more than doubled.

    Curiously, during the height of his efforts to close WLDJ, Willis also visited SYS-CON's offices in New Jersey to meet with Web Services Journal editors, apparently unaware that WLDJ, JDJ, and Web Services Journal, along with SYS-CON's other nine leading i-technology magazines, were all published by one and the same company.

    "It is essential to know who your partners and your competitors are," said Kircaali. "This is one of the basic principles of professional competency. You cannot treat your competitors like your partners and your partners like your enemy and expect to be successful."

    Photo: (March 17, 2004) -Cornelius Willis, Vice President of Developer Marketing of BEA Systems (NASDAQ: BEAS), with SYS-CON Publisher Fuat Kircaali








    Related Links:

  • Is There Life After BEA?
  • BEA "Fires" SYS-CON, Launches New WebLogic Magazine
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    Most Recent Comments
    Editor 10/18/04 03:44:16 PM EDT

    "We all need to be ethical, otherwise we will look no better than our presidents and candidates."

    Dear Roman,

    We all need to be actively involved in matters which impact our lives, such as voting in the political process and electing our president and the public officials who represent us in the government.

    "As a subscriber of WL *DEVELOPER* Journal I'm not interested in this kind of news when someone gets fired from BEA. Please keep your news email to *DEVELOPER* interests."

    For some of our readers "this kind of news" is something which impacts their lives more directly than who the next president will be.

    A portion of the general public, the ones who do not vote or even know the name of our president are *NOT* "interested in *that* kind of news."

    We are serving our *DEVELOPER* readers who belong mostly to the first category, unless they live in a pure *DEVELOPER* planet, far far away from the same world we live in.


    Roman 10/18/04 02:37:44 PM EDT

    As a subscriber of WL *DEVELOPER* Journal I'm not interested in this kind of news when someone gets fired from BEA. Please keep your news email to DEVELOPER interests.

    We all need to be ethical, otherwise we will look no better than our presidents and candidates.

    Citizen Kane 10/15/04 08:30:14 PM EDT

    This is a joke right?

    Old news...unimportant news...from a highly questionable source. And you guys have the audacity to make it the headline of a newsletter?

    How is this information going to help me, us or them? Clearly a case of incredible bitterness from a scorned publisher; maybe the accused former BEA employee knew something that more and more folks are beginning to realize...Sys-Con is the National Inquirer of the "i-technology" market (whatever that means)...

    Do the entire industry a favor....

    Shut up and move on!

    mike tourneau 10/09/04 07:00:50 PM EDT

    I read a number of SYS-CON publications and love 'em all. I think you guys are doing a great job with breaking news at your website too. Keep up the good work!

    Customer Service 10/08/04 08:15:00 PM EDT

    No Sir, you are not a developer who signed up for one of our magazines and started receiving six more, it does not happen, believe us.

    Our subscription fullfilment system is currently servicing 16 SYS-CON magazine titles.


    If you are one of our readers and subscribed to one of our titles, say WLDJ (let's say while you were still working for BEA Systems) or WebSphere Journal, both are classified in our circulation system as Java related titles.

    Based on the qualification data you provided to us, we determine from the 15 questions in this form, if you are qualified to receive other similar titles, in this case the only other title(s) which would fit to the criteria are limited to JDJ or Web Services Journal.

    You never get qualified to receive WLDJ if you are a WebSphere Journal subscriber or the other way around, unless you pay for both magazines as part of our 3-pack or 6-pack discounted subscription offers.

    If you are telling us that you are receiving comp copies of WLDJ, .NET Developer's Journal, Web Services Journal, WebSphere Journal and others, then at some point *recently* you might have been working at the marketing department of a software company and you most likely had an ongoing communication with our advertising sales department. In this case, your subscription "source code" in our system is marked as "advertiser copies" and they are NOT counted in the magazine's circulation numbers. (For more information on this, please refer to our BPA circulation statements.)

    If you could identify yourself and contact us by email at [email protected], we can answer your question more precisely since we have detailed notes in our customer service system for each subscriber.

    But from the tone of your language it looks like you are not making a legitimate customer service inquiry, but responding to this article.

    Enjoy the presidential debate tonight! And have a great weekend...

    (Our toll free customer service number is 888-303-5282)

    Joe Developer 10/08/04 07:15:44 PM EDT

    I have a question for Syscon. I am a developer that signed up for one of your magazines. Over time I started getting other Sys-Con publications, without soliciting them. Now I get .NET Developer's Journal, Web Serivice Developer's Journal, WebSphere Developer's Journal and others. They fill my mail box.

    My quesiton is this. Aren't you charging your advertizers for the supposed circulation of those magazines? It seems like a scam selling advertizing and then sending the magazines to people like me who just throw them in the trash. It seems unethical at best. You guys should take a look at yourselves before critizing others.

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